The writing skill of the threatening soft paper

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Before serving a client, Song Congming wrote a threatening soft article. For the threat of soft text and the general soft text is different from the threat of soft wen need a good grasp of a degree. Today, share some of the points of caution in this scareware. However, before writing the topic, let's listen to a story first.

said that there is a company's men's toilet health has been very poor, the ground is often full of urine stains. The slogan "One small step in Civilization" was later posted, but it was still useless. Finally, I do not know who simply put a new slogan to the toilet, the result is that men's toilets become unusually clean. The slogan is that "urine does not go into the pool means that you short urine to the pool means you soft."

Although the story is a bit vulgar, it shows a profound truth. That's when you're trying to convince your client to hit a sore spot. It is only when the pain is cut that he wants to change. And that's what we're going to talk about today--threatening soft text.

Threatening soft text belongs to a soft writing method, mainly through a number of shocking cases or factual reports to enable readers to recognize the importance of certain things, and psychological to this produce a certain sense of fear, so that their hearts to have to change the idea immediately. These are the main elements of a threatening soft text.

Must be "shocking"

The biggest feature of the intimidating soft text is that it's not amazing! As we said in the opening paragraph, to convince your client, you must be able to hit the other person's sore spot. But in the process of persuading our clients, there is a problem, that is, maybe the other person does not care about this matter at all, so the "sore spot" is impossible to talk about.

If your target customer is feeling dispensable for your product or service, then you must change the way you do it. You must use some method to cause the customer to pay enough attention to your product or service, and let him think that leaving your product or service will not survive. This is the most useful threat of soft text!

Therefore, in order to achieve our expected effect, we must say "shocking"! Of course, Song Congming not want you to alarmist. But as far as possible through some facts to support your point of view, and these facts must be able to achieve "shocking" effect, to have a certain representativeness.

In this case, you can raise some positive or negative. For example, you want to promote your soft text services, then you write a threatening soft text, you can say that xx company used a soft language strategy, and then the sales rose rapidly how much. You can also say that XX company in the internet era did not keep pace, did not realize the importance of soft text, give up the use of soft text strategy results in sales plummeted how much.

Whether you choose a positive case or a negative one, be sure to pursue an effect that causes the customer to pay enough attention and makes the customer feel that it is his greatest loss to use your product or service.

Speak with Data

Of course, it's not enough to just let the customer know that there is a loss. You must let the customer understand that he has not used your products or services to the specific loss of how much! That is, to quantify the data, all the data to speak, this is the most convincing, otherwise customers can not clearly realize what they have lost. You should never try to "educate" your client, and you don't have to talk to him too much. It is useless to say too much, you think he is too stupid, he still thinks you are long-winded. You just have to put the "facts" in front of him, but be sure to use the data to support your facts. Then give it to your client, and the client will judge for itself.

In fact, the threat of soft text is nothing more than two points:

First, to use the "shocking" facts, so that can arouse the attention of customers enough;

Second, use the data to prove your fact how "shocking", so that your customers will feel fear, can poke his sore spot. He'll deal with you for fear of losing.

The grasping of the threatening soft paper

The threat of soft text and other soft writing is different from a degree of certainty, you have to be able to grasp this degree well. When the customer is attracted enough attention and poke at the pain of the same time can not let him have a dislike to you, or you will fail.

The first is the grasp of a topic, you have to talk about the topic must not be a customer aversion. In addition, you give the case, the data should be as realistic as possible. And the difference between the pros and cons should be as big as possible, for example, now 85.42% of enterprises have chosen the soft text as the main strategy of network marketing. On the contrary, only 14.58% of the companies do not, the difference between the two is very large.

Finally, there is a technique, that is, the decimal point of the data must be as accurate as possible after the decimal point rather than give an integer, so that the data is more realistic and more convincing, rather than just an estimate.

In addition to the topic of intimidating soft paper as far as possible not to speak of customer aversion, but also try to be interested in the content of customers or customers know the content to elicit your topic. For example, you are doing soft wen, then the customer may know the network marketing or network marketing interest, then you will be online marketing for the topic to draw your soft wen marketing.

The idea is to make your client interested in your topic and to ensure that what you say is within the customer's knowledge. Because, the human brain is difficult to accept their own cognitive things.

Finally, the threat of soft text is mainly applicable to your customers for your services or products are not much clear understanding or do not understand the importance of the case to use. And using intimidation is about asking you to "remind" your clients not to really "intimidate" your clients. Otherwise, if you overdo it, people will be scared away.

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