Three conditions necessary for a title description that produces good results

The title of the page is a high generalization of a webpage, generally speaking, http://www.aliyun.com/zixun/aggregation/10411.html "> The title of the homepage of the website is the official name of the website, and the website article content page title is the article topic, the column homepage title is usually the column name. Of course, this general principle is not fixed, there may be some changes in the actual work, but in any case change, the overall will still follow this rule.

For example, you will now see a lot of Web site title longer, in addition to the name of the site (company name), as well as Web site-related business, such as keywords, this is mainly in search engine retrieval results to get the ranking advantage and considered, also belong to the normal search engine optimization methods. Because the general company name (or brand name) may not contain core business keywords, so when users through the core business to retrieve, if the site title does not have such a keyword, in the search results ranking will be disadvantaged.

A good title and description in the search engine, can be said to determine whether the site can produce a real and effective click of the user desire. Combining the information of many experts in the industry, I have summed up the three conditions necessary for a title description that produces good results:

Stimulating demand

When mother to search for milk powder prompts her to make a record for the baby, when job seekers search for job information prompts if English is good to find a job, these two examples are to analyze the potential needs of searchers, and award it to inspire. And "with the unique flower language, tell the people who love you also love him" is the search for the basic needs of searchers "use the way of sending flowers emotional communication, so that the searcher resonate."

The use of "buy", order, "buy now" such a call Word can also make some people susceptible to the impact of the search engine to generate consumption and click of the impulse.

Emphasize the uniqueness of products or services, including appearance, performance, composition, price, quality, etc., as far as possible to differentiate from competitors, to seek the identity of the searcher and form the demand.

Now because of online sales can save store rental or sales, such as cost, can form a relatively large price reduction space. If you emphasize the price advantage of a hot-selling commodity in the title description, you can get a large number of impulsive consumers to click.

Make the reader produce correct expectations

If the emphasis on attraction or use of semantic vague title description, can indeed improve the click rate, but the number of visitors to the target audience or in vain to consume labor and budget? Title descriptions can mask unrelated visitors by having the viewer correctly anticipate what kind of web content they will see, which requires two areas of attention: " Explicit definition and qualification "and" echoes with Web pages

1 Clear definition and qualification

If any, you should emphasize the geographical or term range in the title description, such as "nationwide" 2nd, because search engines are not limited by time or space.

Need to indicate the use of products and services or scope of application, such as the original high-end consumer goods rather than counterfeit goods, or to do public rather than household, as far as possible to avoid visitors to click after the site to know not what they want. For example, "One night to get rich is not a dream" can be understood as betting, investment finance, emerging industries, and so on, must indicate the dream of making a fortune to need what prerequisites.

2 corresponding to the Web page

The page corresponding to the title description should have echoes in the obvious. For example, to attract young moms to print baby photos on the landing page is best to have baby photos or mother and child photo, or discount information corresponding to the page should be "full 100 to send 50" to buy 2 send 1 and other concessions banner. Absolutely avoid visitors to the Web page has a foot empty dongdong or wrong site feeling, which will greatly increase the bounce rate, not easy to pull a user again to let go. If it is necessary to design a page for a class of potential users individually.

Attract attention

1 legibility

There are 2 levels of human reading behavior, including early signal processing and later understanding thinking. Legibility should focus on the level of early signal processing, increase the likelihood of eye stay and time, which is to make your information more easily to the eyes. The specific means may include the keyword embedding, uses the short title, uses the punctuation mark to do the separation, uses the numeral, uses the simple popular word, avoids using the specialized strong or uncommon words as far as possible.

2 cater to the interests of searchers

Search engine users have problems or needs, the search for the keyword and the real intention of the corresponding and in the title description to cater to the interests of searchers, which will greatly improve the click rate, and this part is focused on the later level of understanding thinking. For example, we find that people searching for generic words want to find a product list or a Web site with a variety of products, and people who search for specific product models are more interested in product reviews or promotional information.

3 giving a certain program of stimulation

As with store promotions, words like "free" and "50 percent" can also attract attention in search results. In addition, it seems that the recent hot "Jia your mother called you home to eat" similar to the "financial turmoil", "push-ups" and other hot topics can also get more attention.

It is not easy to include all the elements mentioned above in the short sentences described in the title description, sometimes forcing people to hope to return to the ancient writings of the ancient times, but if the long-term adherence to repeated attempts, skilled mastery can be done. This article by www.0755zc.com Reprint please indicate the source!