Three core ideas of late development of website

Absrtact: to a website later development plan needs to have a detailed understanding to the website industry, but also must have the preliminary judgment ability to the industry. This is the core of the planning, but also from the site is only the keyword to get the rankings without impact of the point of breakthrough. Overall

The development of a site in the latter part of the site needs to have a detailed understanding of the industry, but also to the industry has the ability to pre-judgment. This is the core of the planning, but also from the site is only the keyword to get the rankings without impact of the point of breakthrough. Generally speaking, the late development of the website mainly has three core ideas: marketing strategy, long tail word planning, brand building.

First, how to determine the marketing strategy of the website:

(1) According to industry characteristics analysis

For example, the medical industry, customers are short-term customers, customers have timeliness, and has a very strong advisory needs, and the industry is not conducive to establish long-term relationship with customers. For example, the current micro-BO micro-credit marketing in the medical industry can not be vigorously implemented, because it is not conducive to the establishment of long-term relations. So the micro-letter of the medical public platform is generally more difficult than the industry. This is mainly to say that the ability to build long-term relationships with clients to better implement micro-BO micro-credit. However, this also explains the popularity of news sources and the long tail of the question-and-answer platform is a good reason, because patients generally have a strong demand for consulting and information needs. Now the reason for medical micro-credit marketing, the key is that micro-letter to meet the customer's consulting needs, the other two points are not satisfied.

Summed up is: not conducive to the establishment of long-term relations, customers have strong consulting needs, customers have a lot of information money needs, customers are mostly one-time transactions.

(2) Analysis and determination of marketing direction

According to the characteristics of the industry can know how to make the site, or the medical, quick to do news sources, question and answer site and micro-letter Station Street marketing can, want to build QQ group to gather customers or like to establish a long-term relationship is generally not workable.

(3) Preparation of perfect implementation plan

Down is to arrange the personnel and capital investment as well as the expected effect evaluation and the complete and the execution plan according to the marketing direction.

Second, the website long tail keyword How to plan:

(1) Analyze the content pages of all the contents of the Web site

A. Select the content and get the ranking;

B. Filter out and Optimize priority order (which is advantageous to the conversion of a certain amount of search, and vice versa);

(2) In fact, the results of (1) processing, will have been ranked pages to simplify the title, more positive to the optimization; For those who did not get included and ranked can give fine-tuning and give access to advantages.

How do I simplify the title?

The page theme or title split multiple keywords to Baidu search, you will see Baidu prompts multiple keywords, see which word is the most consistent page content and then set the keyword.

Thirdly, how to establish the brand of website:

Want a website to be able to be long, just like enterprise want to make it long and not fade must have own brand.

(1) Create user containers to increase user viscosity

For example, product customers can set up a QQ group or YY channel to gather customers to facilitate users at any time to visit, increased the viscosity of the site.

(2) Increase the exposure rate of the website

For example, one of your brand words, when someone else regardless of what you search for industry words, as long as your brand words related to can search your site, then your brand will gradually build.

(3) Exposing your ICO tags

When your site has a certain degree of news and exposure, when the formation of a certain brand Baidu will release your brand ICO greatly enhance your brand uniqueness and authority. However, this requires considerable weight and visibility, as well as the cumulative authority of the site to do so.

Article by the search Cool network published, URL: http://www.zouseo.com/