Three primary moments and skills of SEM

Wrote hundreds of works, but SEM-related forms have never been written, because yesterday came to talk to myself about the size of the SEM issue. SEM is nearly two years to go the new words, can some friends have not too understand. Because there is no understanding of the enemy, can first search, where there is no to its concept of indecent containment trivial. And the SEM operation of the wrist, or Xu can be divided into four limitations: SEO, competitive sales rankings, Baidu engine bottom marketing (that is, the search), its tripartite on the site to assist (for example, through the know, ask and answer, summary static website, tennis, blog and other high weights of the station to get the key word ranking). From the wrist can be seen, SEM is actually very close to us, oneself are more or less dêgê, are also used. Especially regarding the enterprise collects the marketing, simply all is using the SEM to pursue, has not had oneself not to know this is the SEM just. Little head bidding assistant to give you a detailed explanation today. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;     However, of course, I do not think that SEM is purely the department of the search engine related to the integration of the wrist to the rise, then played a SEM name to scare people. SEM outside of the skills and ways are many, above, Kun after a once real case, to tell themselves that sem three of the key to the whole, and the operation of the serve.       Once many months ago, an English-language training company boss to find me after the enemy, this is a newly established company, the main push of the goods are English. Because the company has just been created, the capital is unlimited, because want to use the collection marketing this low input, high reward action up to demonstrates. Is this in advance, they have been tempted to perform a number of months, the secondary path there are three kinds, one is the auction rankings, the second is in the House portal hair, three is out of the net hair poster. However, from the practical situation, of course, there are consultation and enrolment of trainees, but the results are extremely unrealistic, the company can only say that the operation. In particular, the auction ranked this piece, almost half of the effect is not.       NOTE: English is a new form of English learning, is very popular in Korea, the results are extremely good. This facility is characterized by the ability to learn from time to time, with a single foreign teacher who is abroad.       They do not do half of the achievements, about this kind of goods, SEM is extremely suitable wrist, but also extremely efficient, cost-effective method, and they did not achieve results, is because there is no master of talent and serve. So where are their specific results?       I. Accuracy of key words in SEM     One of the center of   SEM is the choice of key words, and the most important criterion of SEM is to be precise. There said that the precise, not only is like 863.html ">seo search engine Optimization choice of words, just select the word and the website business related, and then have to search volume, OK." As for the SEM, the ultimate means is to allow users to pay, especially the auction ranked this piece, click on one time will be paid money. Because the accuracy of the SEM choice of words than search engine optimization more in-depth and detailed, easy to say, is the search engine optimization criteria for the selection of the basis of a further increase of two cases:       1, search for the word of the people, the loss of the night white needs and the main force.       2, the person searching for the word is simply transformed into our user.       In a case, the first fallacy is that CI is not accurate. They have chosen more than 700 words, all of which are not reliable. In analogy, there is a one-time word "Li Yang English". Purely from the standpoint of search engine optimization, this word did not result, because Li Yang arrogant jue English is to engage in training, search this word, there is training needs. However, in the case of SEM, the term is less accurate. Because Li Yang English is a zhen field of English training brand, search for the word of the people, how many for a certain brand has the recognition and loyalty, they also know that the indicators are directed at Li Yang to go. As an English training company, it is difficult to convert the department's users into my users.       Imagine that the user was originally looking for news related to Li Yang's English, but after searching for the word, he jumped into a website that was not Li Yang's English, and the goods introduced were not what they understood and wanted, what would the user do? Absolutely is the indirect close page Bai!       II, sem three-Thumb guide page Vision       The words they chose, a small whole is also accurate. But the conversion rate is also extremely poor, what is this? The answer is to guide the page bump more than the skill. Take the lead and annotate yourself what is the Guide page, the Guide page is the user search for a word, click out to see the page (also called the landing page). In the SEM, the user is led to the page, but to achieve the first step. And can not allow users to lose, it depends on the guide page can not impress the user. This is like a conservative marketing in the form of banquet marketing, the user pulled to the freight yard, but the first step. Detailed can let how many users to sign a bill, it depends on the instructor's kung Fu. Once the smooth guide page, should be coiled user whereabouts and characteristics of the idea, should be consistent with four requests:       1, can giveUser leftover sense of doubt.       2, the required form is for the user to assist.       3, you can answer the user in the heart of the results.       4, we can promote the use of household information or contact us.       Tips: Bai to push a pioneer, the Blue War members Kun original, want to meddle in the collection of marketing training of the enemy, please search for a push or kun, can also be airborne Kun Voice card mother, after graduation referral mission. Please keep this copyright message when serial.       In a case, the second serious fallacy of the company is that there is no guidance page for the view and familiarity. They are linked to link words and the implementation of links, are pointed to the home page. and their home page, but easy business introductions, but or let users clear that they are doing English training. However, the company detailed the main how, the effectiveness of training, what characteristics and disadvantages, completely did not imply. In particular, aiming at the new form of English, is not further introduced. Such a page, how can you move users?       In reality, their target user group is divided into two groups, one is aimed at white-collar users, a whole is aimed at children's parents. And the needs and characteristics of the two users are completely different, and their concerns and concerns are not the same. Because the company's guidance page, at most should be as two, so that the ability to root is not the same as the needs of the body users. The difference is aimed at white-collar users, can point to emphasize the mobility of English and sharing. Aimed at teachers and parents, can point to stress on a foreign teacher and conservative one for a foreign teacher differences have a disadvantage, the simultaneous point to reveal the past training results. such as So-and-so little friends after our training, achievements disappeared to the leap-type of improvement, lost a reputation and so on.       Third, data monitoring and optimization in SEM       In practice, the company's collection of implementation obligations, and no less than half effect did not. As a result of the collection, every month the city has enrolled students, but the results are not realistic, and the volume of approval is always declining. However, the results come from, they said no trenchant, but or Xu guess is the release of the old version of the infection moved. As for what to do the volume of landing, it is not clear.       Self-remembering, do collect the implementation, must not be able to feel the conversation, but to rely on several hearsay. Especially when you touch the results, the best form is to find the answer from the data. Like in a case, I and they on the site for the traffic statistics trivial repose after a comprehensive awareness, theyIs the status of the news release site published, basically half reasoned did not start, the current department flow, is simply from out of the network. and the volume of the landing, if the site due to the flow of land formation. Its flow from the last hundred, dropped to the current geometry of 10, the flow shrank by nearly 10 times times. Through the process of interrogation learned that the original traffic landing is their poster news, has never changed. Over the months, a unified piece of work is being published together.