Three strokes effectively enhance the tourism website user Experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, the tourism site has become a popular e-commerce site, the way cattle, Ctrip, and so on, if the grassroots webmaster want to continue in the tourism industry a piece of words, in addition to the competition with these major stations, but also must constantly improve themselves, the site to do more professional, the user experience to achieve the ultimate I also have a friend is to do the local tourism network, in the core keyword performance is good, the top few site traffic is not low, but the conversion rate is basically zero. The problem is in the user experience, today to share with you how to optimize the travel site, enhance user trust.

Website credibility

E-commerce sites need to pay attention to their credibility, and the most important embodiment of credibility is word-of-mouth, such as forums, questions and Answers website, SNS and so on.

We look at this case, Baidu search site name, there has been such a negative message, and the number of replies, is that the site how bad. Baidu is aware of the information because it is the reason for Baidu products, Baidu Search in the element is very easy to appear in the home page. Even if there are some malicious comments in the answer, but for the visitors, immediately a wary. To deal with the negative information, it is urgent for the tourism website to pay attention to the problem. In each aspect from the user's point of view to optimize the site's trust elements.

There are two main ways to optimize credibility:

1) outside the station optimization

Just the example is the spread of information outside the station, the same truth, we can do the station outside the evaluation, also can do the station outside praise. Making information about your site on someone else's website is easier to accept and more trustworthy. We have seen many friends in Baidu know that the local forum is doing such a thing. This is one aspect of increasing the credibility of the site.

2 Station optimization

Tourism site is an independent e-commerce site, and Taobao has generally been accepted by the people of the site is different, do a good job in the credibility of the station from two to begin.

To increase the letter of credit for the website, the credit certificate is very important for the travel website, these small details will be promoted by the user. In addition, let your contact method regularization, a lot of travel website with a simple QQ customer to deal with, here suggest you add QQ Enterprise customer service, 400 telephone.

In the sidebar to increase user comments and transactions of the dynamic window, such as a member is under a single, such as members of the comments and other information, you can increase the trust of the site, you can also reflect the popularity of this site. Now many programs can do this, success lies in the details, do not ignore.

Ii. comprehensiveness of the content

Any site, the core of things are content. The travel website faces the customer group according to the demand different, may divide into several kinds, either recently has the traveling plan, either the time has some, or is the traveling amateur has been paying attention. Therefore, in the production of site content, to fully consider the needs of different customers. Use enough content to attract different customers.

1) Travel strategy

Travel site, the introduction of content is very important piece, the first content must be complete, a lot of travel site collection content, halves, the quality of the site greatly compromised. What does the strategy contain? Where to play, where to start, what to discover, what to experience, if you cooperate with your own pictures, the effect is better. Remember that the more you share something, the more real it is, the more popular it is.

2 Tourism Reviews

Reviews in the tourism site is also indispensable, we can observe Baidu's own products "Baidu tourism", what beer and skittles, what travel arrangements and conditions, play mood, seasonal factors and so on, these comments on the members of the rigid very large, natural also related to the promotion of conversion rate. This, we can learn more under the Baidu Tourism interface settings and comments.

Iii. simplifying the process

Shopping flow is the core of E-commerce, we are in the optimization of the shopping process, but from a number of large tourism sites, registration, verification of mobile phones, verification of mailboxes, recharge, purchase, such as a series of processes really make people tangled. Moreover, the registration process often requires complex passwords, different user names, these things if the user did not write down, quickly forget. On this point, my proposal is to be as autonomous as possible, such as the choice of routes, do not do too uniform, so that users choose their own routes, the introduction of self-help services, to make travel sites more popular.

Second, a lot of web sites with very cumbersome terms to tell the travel itinerary should how how, in fact, not so troublesome, the most critical, such as contact, contact, time requirements, the starting point of the trip, payment methods, with simple words to tell customers on it.

is probably so much, but also hope that everyone for their own tourism optimization more and more. The original text from Chongqing moving company Www.lanrenbanjia.com, reproduced please specify.