Three types of Long tail keywords

Absrtact: is not the target keyword also can bring the search traffic to the website keyword, such keyword is called the long tail keyword. This type of feature is that the word length is longer, mostly from 2 to 3 words, and possibly a phrase. They exist on the content page

Not the target keyword can also bring the search traffic to the site keyword, such a keyword is called long tail keyword. This type of feature is that the word length is longer, mostly from 2 to 3 words, and possibly a phrase. They exist in the title and content of the content page, and the amount of search is less and less stable, but the traffic they bring can sometimes even exceed the traffic of the target keyword. Every webmaster should pay attention to it.

There are three types of long tail keywords:

1. Navigation type key Words

Navigation keyword Simple is to belong to a brand or the general name of the site, or a product specific names, such as everyone familiar with Sina Sohu QQ and so on. This kind of keyword is difficult to go on, the competition is intense. As a website product brand leader, must make this brand keyword natural search front several, so that if the user search the keyword can directly find the site, such as we want to find Sina website, directly in the search engine input sina two words.

2. Purchase type keyword

This type of keyword conversion rate is high, most of the purpose is clear, there is the intention to purchase, the site need to know more about the site products, such as buying a mobile phone, a brand of mobile phones, we can enter their brand name in the search engine, if the user knows a certain model, you can directly enter the brand name and model, This will require the site personnel in-depth understanding and research.

3. Question-and-answer keyword

Easy to understand, that is, through Baidu know Sina ask and so on large-scale question and answer community to do. Like you know where to buy clothes. Can be entered in the search engine "where to buy clothes good", "where the clothes bought" if there is such a problem, then in the search engine display of the page reflected, we all know that Baidu's own products to give the weight is relatively high, such a problem if included, is displayed on the first page so that the user who is looking for it can see it directly.

This can attract a large number of potential users.

Selection of Long Tail keywords

1. From their own website content to find

2. Think of yourself as a customer, guessing the user may search the words of the query

3. Search by search engine related to determine keywords, Baidu search engine dropdown box

4. Research Competitor's website keyword

5. Property extension law, such as a certain product for women or men or both can be "male + product Name" "Female + Product Name" "Product name"

6. Territorial Expansion Act

7. Webmaster Tools can also find some good words

Optimization of Long Tail keywords

1. Site owners should first understand their own site value, from the site's own value, so that can help users solve problems.

2. Each Web site countless pages, so to determine the key words for each page, keyword determination can be from the user point of view, the competitor website page, keyword tools and so on. A site has the main keyword, vice keywords, classified keywords, long tail keywords, and so on, home is the main keyword, Vice key words on the two-level domain name, long tail keyword on the content page.

3. Write title and keyword tags

The title of the content page is as concise as possible and can solve the user problem.

4. Highlighting content page keywords

Can be appropriately bold keyword, do natural, easy to read, appropriate with anchor text, in the background page title with H1 the highest weight label.

Summary: Long tail keyword optimization difficulty is to have a large number of information content, and to let search engines included, to meet these two points, through the site to optimize each page can be the long tail keyword to do, most of the long Tail keyword competition is very low, adhere to optimize the long tail keyword will have very good results.