To analyze a novel station with 300,000 search traffic

Summary: Hello everybody, today and everybody together to analyze a 300,000 search traffic of novel station, Hand has this station the key words flow table, do not disclose specific is which website, we mainly consider the case itself. Main analysis Three point 1, traffic structure 2, URL and landing page

Hello everybody, today and everyone together to analyze a 300,000 search traffic of novel station, Hand has this station of the keyword Flow table, do not disclose the specific site, we mainly think of the case itself. Main analysis Three point 1, flow structure 2, URL and landing Page 3, inside chain, outside chain. No more nonsense to say, dry goods start:

Flow structure:

The site's search traffic is 300,000 IP, some of which the traffic is huge, long tail word flow in tens of thousands of IP. The following is a summary of the entire list of keywords:

The name of the novel

Novel title + Quick Eye

Novel title + Quick Eye Reading

Novel title + Quick Eye Latest Chapter

Novel name + website name

The name of the novel + chapters

Novel title the latest Chapter + chapter number (number of chapters for numbers or Chinese characters)

Novel title + author name

Novel Pinyin

Phonetic novels (less letters)

Pinyin in a novel (multi-letter)

The proportion of the novel is certainly very large, quick eyes and quick to see the book is a well-known novel station (the site is not a quick look at the book, which belongs to seize the flow of others), phonetic pages accounted for a small proportion.

After we through the Chinese word segmentation system, the entire keyword library into, access to keyword word frequency table. This is part of the word frequency table you can open a look, we analyze the top 100 keywords.

As you can see, the most frequent 10 words are:

Very intuitive to see, the hottest is the novel words: Dou Break the sky, followed by the "latest", quick look at the book is actually a well-known novel network name, relying on other people's fame is also the current novel station strategy. "Novels" appear in a number of times.

At the same time Pinyin also stood a certain proportion, but also some wrong pinyin, such as Doup,dopo,doupochangqiong,doupocangq.

We can analyze the needs of users, the first user to see the article is sure to search the novel name, which is the most difficult to compete, users see half, the next time to look at the corresponding chapters. The user is accustomed to a website but does not save the address, so will search "novel name + site name", waiting for the serial will search "novel name of the latest chapter", here on the derivation of a very diverse combination of keywords, and also very important point is that people input pinyin, sometimes is wrong, such a search page has some proportions. Let's then analyze how the site sets the title and URL according to the user's search requirements, which is the key part.

Second, URL structure and keywords landing page

The station URL structure is:

Channel page

Page URL: domain/list1.html

Title settings: Channel name + Latest update novel list-site name

Novel Home

Page URL: Domain name/category English abbreviation/meaningless character/

Title set: Novel Name + Latest Chapter _ novel name + other novel Web name author name _ Website name

Content page

Page URL: Domain name/category English abbreviation/meaningless character/article id.html

Title set: novel name + other novel net name _ Chapter number + Chapter name _ Site name

(Note: The "other novel Web name" section of the novel's homepage and the novel article page is different)

You can see that the webmaster settings are clear, the user's various needs injected into the title, this model can actually be extended to various types of Web sites, analogy.

Three, inside chain and outside chain

The novel station chain pattern is very common, breadcrumbs navigation, the previous page, the next page.

Outside the chain part, simple tough, basically to the novel home bought more than 100 of the Ming chain, black chain. And the anchor text is unitary, basically does not change, is the novel name itself.

Summary: This station domain name registration time is 2 years ago, we look at the site itself and do not have too special operation, and now the competition is more and more intense SEO, this case is in the fierce competition in the winners, this site we are most worthy of learning is his title section, set up very reasonable, such as the title contains other novel Network name, Moreover the novel homepage and the novel article page "other novel Net Name" part is different, presumably is has the reference to make the conclusion, this analysis used to a word breaker tool scws:http://www.ftphp.com/scws/demo/pscws23/demo.php, The tool can help you analyze the word frequency, you can put your own keyword library import, look at the user's search needs, the more you analyze, your heart will be the number, each industry has unlimited resources, and so we dig, I hope to write this article a series, starting from the list of keywords, analysis of more sites. Thank you for your reading, the lack of places also please point out!

Copyright: The author of the article Yin Xiang, blog address: www.yinqianxiang.com welcome reprint, Reprint, please retain the copyright.