To be a worm in the belly of a visitor.

Absrtact: Now the visitor search thinking is different from the previous visitors, the previous visitors in the Internet search is the use of straightforward search mode, such as visitors to understand the relevant information notebook, then he will directly search this keyword, and

The current visitor search mentality is vastly different from previous visitors, previous visitors to the Internet search is the use of straightforward search patterns, such as visitors to understand the information about the notebook, then he will directly search the keyword, and as the Internet and the popularity of search engines, the visitor's thinking become more complex, Now visitors in search more like some interrogative words, exclamations and other combinations of long tail keywords, in the face of this situation, as a webmaster you need to do a visitor belly worm, more understanding of your visitors. This can be more accurate positioning of keywords.

First, do a visitor belly worm, according to the visitor thought to establish key words

Although the visitor thought is changing, but our website keyword also can make appropriate change, regardless of visitor's thinking how change, first its core key words will not change, for example the visitor searches "menswear" this word, no matter how the visitor searches, ça, "menswear" this core word certainly will not change, Therefore, we can according to different types of industry sites of different visitors to make a reasonable visit, as a visitor, thinking about the behavior of visitors, to do the worm in the belly of the visitors. According to their own industry characteristics to develop the most appropriate site keywords. Below we take two different very big keyword words for example, a menswear, a building material, from these two words we learned to analyze visits the visitor thought.

Men's clothing: With men's words and core words, search for men's no doubt the vast majority of visitors are those who do not buy clothes for the Bachelor or the boyfriend to buy clothes for girls, so we need to make the key to consider the two different groups of visitors. Men in the search for men's words will generally more value the comfort and brand, for this part of our visitors in the development of keywords can be biased in favor of the brand and comfort, such as: What brand of men's good? What brand of men wear comfortable and so on. For girls who buy clothes for their boyfriends, we can aim at their beauty and love cheap mentality: What men wear handsome, what men cheap good-looking and so on.

Building materials: To do building materials this keyword is generally a number of corporate sites, and as the need for building materials visitors, they are most concerned about the price and quality of building materials, so we edit the keywords of building materials site can be around these two aspects, such as where the building materials good, cheap and so on.

From the above we can see that the different industry sites will certainly have different visitor thinking, and most of the visitors thinking with the type of our site has a relationship, as a webmaster is to grasp their own site in the industry's special list, according to the visitor's inertial thinking but determine the site's key words, so as to more in line with the appetite of visitors.

Second, in-depth analysis of keywords, so that more accurate keywords

Although it is important to say that visitors are thinking, we can not forget the possible errors when we use the visitor search inertia, we need to analyze these keywords more deeply:

1, with the help of hot index words set, the hot index words in a certain error can represent the corresponding flow, and we do not like the site is a favorite keyword index words, webmaster friends can be a hot keyword mining tools to further analysis of keywords. Through the index analysis can not only let us know whether this keyword is the need to optimize the rankings, but also let us understand the relevant competitiveness, the formulation of appropriate optimization efforts.

2, according to the future of hot words set, for some popular keyword prediction can let our site to win at the starting line. For example, now the popular Apple phone is constantly upgrading, now to Iphone5, the Apple 6 belt is still a low flow of keywords, but we according to the law, with the introduction of time approaching, its heat may continue to improve, if I am doing mobile web site, Then I will start the relevant content, so that their site to win at the starting line.

3, learn to use our competitors, we are in the keyword analysis can learn to analyze and use our competitors, no profit keyword our competitors will not choose, and we can also through our competitors to obtain more accurate keywords.

The site's keyword positioning for the site's operations is critical, it is related to the future direction of the site. We are in the development of key words to in-depth analysis of the visitor's thinking, to do a visitor belly worm. This can be more accurate positioning of keywords. I hope this article is helpful to everyone.