To engage in O2O, first of all have a few questions you need to see

Absrtact: Recently a few consecutive weekends and holidays only have a day off, has been visiting the hotel restaurants in Qingdao, coupled with the new entrants are often excited to share their ideas and proposals, let me feel a lot. Don't talk about mode today, just combine

Recently a few consecutive weekends and holidays have only a day off, has been visiting the hotel restaurants in Qingdao, coupled with the new entrants are often excited to share their ideas and proposals, let me feel a lot. Today does not talk about the model, just unifies our own experience to say this year's development and the environment change, does the ponder and the sharing, also facilitates the introspection. Many questions I also do not have the good answer, looks forward to everybody to seek together.

To engage in O2O, first have a few questions you need to see.

1, O2O is a very practical model

Said O2O pragmatic, because it is connected to both ends of the "merchant" and "consumer", which is two of its own very pragmatic group. The business wants is the benefit, the consumer wants is the convenient low price high quality, can solve these two groups of needs the platform must be very true. And you cooperate with the business owners many even buy is nothing has not recognized, but also understand the Internet terminology, so if it is to create a brand new internet industry such a sacred idea to join in, then advised you to stop it, here do not need "spring".

2. O2O does not do independent Internet or mobile Internet service, it is a product or department in the offline industry

Take our catering booking service, try to change the angle to think about the positioning of O2O: it is not because some internet people figure out a set of patterns can help the restaurant how to make money, but because the food industry has developed thousands of years to today a natural demand bud. Just like a small company when only the boss, business, finance and other departments, and development to a certain day, will need to expand personnel, administration, logistics, Legal affairs and other departments.

Look at your platform with this mindset and you can see a lot of questions:

1 Group Corporation (here refers to the catering industry) set up my department (here refers to the O2O platform) What is the reason? (Analysis of market environment and consumer behavior habits)

2 How do I work with other departments within the group docking? (Closed-loop & merchant Service)

3 is my department helping the group to control costs or to pull sales? (CRM & Reservation)

Wait a minute......

Then, you can comb out your platform's core competencies and development direction. To do "all-inclusive" requires too much energy and financial resources, as well as concentrate on a point. Pragmatic businesses and consumers will be very dependent on you as well.

3, in awe to do things, because the catering industry is irreplaceable, O2O is an alternative

There is no qualification to talk about O2O without the practitioner who has visited the local merchant over 50%. Catering is a "small society", there are many you can not think of the laws, methods and the road. If returned 2 years, I will choose to apply for a restaurant in the middle or quality inspection personnel, and then come out to do more rice items.

4. About the value of the closed-loop peace station

Closed-loop is a hot topic in the near future, closed loop can be, but at this stage, not research and development companies or should be considered to provide valuable services for the service-oriented to operate, the first brand to talk about closed-loop. As far as catering is concerned, we are not doing enough for the business. Simple ordering does not meet the needs of the restaurant. For example, the restaurant to provide online brand packaging promotion, event marketing planning, VIP shop services will also have a great market, because the restaurant has this demand but suffer from no one hand to do the department (see article II above). Platform for the merchant and the value of consumers there are many potential to dig, keen on the model at the same time to work on the ground.

5, about O2O pioneering the biggest threshold, I think is "team"

Doing O2O project for nearly 1 years, this is a lot of feeling. Research and development, marketing, call center, logistics, procurement ... The team that could have been a company to make money alone, now to be you kneading together, unless you are a big company can hit the money to please high man (but also need to running-in), otherwise this will be the most energy-consuming part of your entrepreneurial process (not only hiring, but also involves a lot of internal collaboration process, system, pay performance, Service standardization, etc.). Of course, if you can do it, they are also your company's most valuable asset. For example, tell you that O2O is a painful and happy "drudgery".

6. About the status quo and some data sharing

According to my recent visit of various grades of various types of hotel feedback different information, the catering industry 30% or even more than 50% of the sales decline is common, especially in the middle-grade hotels. One is the sharp decline in orders, the second is the overall reduction in the amount of consumption. From the rice platform to grasp the meal data, the average consumption of each table has declined 10%-20% (reason everyone knows). About 60-200 yuan per capita in the hotel its situation is still relatively optimistic. In addition, based on the impact of the current situation, most of the high-end restaurants have begun to adjust their per capita consumption levels, the introduction of home cooking products, combined with brand and quality services to attract more consumers to shop. At this time the catering industry needs more exposure, referral services, can be said to be a platform for a period of opportunity.