To talk about how to build a personal brand.

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I personally contact personal brand time is not long, but recently always listen to the circle of friends talk about personal brand, it seems that we all more or less began to pay attention to personal brand. I think this is inseparable with the development of social media, which is a good time to build a personal brand. Last night also listened to the Zhu Weikun teacher of the personal brand building yy share, attended the number of 140 people, but personal feeling did not hear how much valuable dry goods. I have been doing some things silently, so combine practice to do a brief share.

What is a personal brand?

To understand the personal brand, we must first understand what is the brand. Brand refers to the level of consumer awareness of products and product lines. Brand is a kind of trust which is appraised and recognized by people on an enterprise and its products, after-sale service and cultural value. In layman's terms, this is the product or the company is reliable, trustworthy, in the consumer psychological feeling this is not a common product. Plainly, is the product to be famous, and this is in a series of market operation and formed. For example, now Durex do a good job of microblogging marketing, almost in the minds of people to form a brand, then you go to buy condoms how to choose? As soon as possible, the quality of condoms is better.

The same is true of individual brands. To be famous, to be famous. The more accurate point is that you are known and recognized by the public. Mention your name. Ordinary people have a feeling of admiration and envy. such as Mr Ma, such as Mr Yu, are the people who make the ultimate personal brand. Often people know more about their individual than their company. Its personal brand marketing plays a very important role in the marketing of its company.

What is the relationship between accumulating network and personal brand building?

First of all, these two concepts are not equal, and the accumulation of personal connections is included in the building of individual brands. The accumulation of network is to know more people when you are also known by others, this is two-way, is to make friends. and personal brand building in addition to make friends, the biggest goal is to be recognized and recognized by others, you can not know everyone, because you do not have the energy to meet everyone.

How to create a personal brand of some suggestions?

Creating a personal brand and creating a product to become a brand is similar to the truth, so you should know some marketing common sense.

1, positioning their own personal brand. 你需要确定你是一个什么样的人?你的性格是什么?你的优点和特长是什么?你的个性是什么(以上统称产品特性和功能)?你希望接触什么样的人(目标群体)?你需要把自己定位成为一个清晰的形象，你必须要有一项特长或技能，这就是你的卖点 , must have. Get that piece of paper out and start writing it down.

2. Unify your personal image. Just like Gado's brand, you need to have unified image packaging, unified advertising slogan, unified name, once set down, can not easily change. So you have to have a loud name, this is the core of personal brand promotion, is to be remembered by others. For example, I use the real name, I am in QQ, Weibo, forums, blogs, business cards and other places are used Xiao this names. Second your avatar, if too ugly can not use a real head, it is best to take a picture of artsy, and then all the places with an image photo. Only in this way can you enhance the memory of others. Everyone knows Lou, mouchangqing teacher and other people, its head is the same everywhere.

3. Establish your personal position. Just like an enterprise needs a corporate website, you also need your own website to introduce and showcase yourself. It is recommended that you build your personal blog. Also, don't forget to open the microblog. If you can authenticate, go to the certification, so you look different. Personal blog +qq+qq space + Weibo, this is your promotion channel.

4, optimize your selling point. It is time to strengthen your expertise and skills, you must be single-minded to study what you are good at, this will become a key reason you are recognized by others. Then show your strengths and share them with others, teach others, and help others.

5, build your external promotion channels. You can go to mixed forums, do a moderator, you can quickly accumulate your popularity, you can go to Mix QQ Group, but the influence is relatively small; you can write articles to the major platform to contribute, the article don't forget to recommend yourself, as a soft ad. These are the first things you can do. In the back you can go to the salon activities under the line and strive to be the guest speaker. You can conduct public service training. A lot of ways, but it takes too much energy, too much time. Know that the method does not necessarily succeed, execute it.

6, Worship Celebrities as division. The so-called famous teacher out of outstanding, if possible to find a celebrity to take you, naturally let you take a lot less detours. More importantly, you will stick to the light of celebrities, you think what if Lou accept you as a disciple?

7. Write a book. This may be the hardest, but when you reach that level, it may not be difficult. In this age, writing a book may not make money, but it is certainly a very good way to promote yourself. You are not ordinary people after writing a book, at least in the eyes of ordinary people who have not written a book.

With a good personal brand, you can sell well. But in this period, you need to pay a lot, need to work harder than others. But it is good to try and stick to it, even if you are recognized by the people around you.

Xiao, the practitioner of social marketing research. Welcome to the Exchange. This article by Xiao Blog www.86xiaoran.com Original, reprint please indicate the source.