Two major taboos in the study of key words

Absrtact: One of the most important aspects of SEO work is the keyword research. In this job, the site owner wants to determine which keywords are the most popular and most relevant to the business. Often we will generate a list of keywords that might contain or not contain the most

SEO work is a crucial link is the keyword research. In this job, the site owner wants to determine which keywords are the most popular and most relevant to the business. Often we will generate a list of keywords that may contain or do not contain URLs for the most relevant keywords.

Through the enterprise to win the network Marketing planning agency services for a number of business cases to carry out a comprehensive analysis, only a clearer understanding of the user's search behavior, in order to avoid the fierce competition, select the most matching search keywords with the target search, and the final search results in the user's favorite way to present, to do a better job.

Keyword research process, there are two big bogey will affect the entire SEO work smoothly.

Affected by the amount of search

It is easy to get the search volume information of all the potential keywords that the website can get in the keyword research. Just focusing too much on high search terms often leads to people not meeting the goals set by SEO strategies. It is really great to get a good position in a millions or even more search keyword in a month, but the reality is that those words are very competitive and the target is relatively low. Therefore, the result is often spent a large amount of SEO costs, but did not get a better return on investment. Even if the rankings can be good, a large number of clicks are not so targeted, bounce rate will be quite high.

A better choice is to pick a more targeted keyword phrase that contains a higher search keyword. The founder of Zhang He believes that if we want to optimize the win. com in the "Network Marketing" rankings, would rather consider "network marketing company" or "Professional Network marketing Services", because two long tail contains "network marketing." According to this strategy, site owners will be able to quickly line up to the front, to obtain more targeted value flow, bounce rate will be relatively lower. Because the Long keyword phrase also contains the high search quantity keyword, in those words rank will also take your website to consider. After a few months of promotion, you will see the site can appear in the high search keywords of the top 30 or even the first 20 digits. In this way, you can get a better profit from the long tail keyword, but also can be more insured into the high search volume keyword ranking work.

The number of related keywords is affected

Another will affect the SEO process of the big bogey is to exceed a large number of keywords as the goal. Depending on the size of the site, there may be hundreds or thousands of keywords related to the site content. It's a bit idealistic to keep track of all of its records in a table to optimize the rankings on every page. Because if the focus of SEO work is scattered across hundreds of words, it is bound to slow down the time to get high rankings.

A better approach would be to choose a small group of keywords from that big list to focus on. Make sure that these words correspond to the best pages of the site and set the target for these keywords. After you get a high ranking, expand the list gradually. Be sure to rank the initial keywords in these small lists after the extension. It is therefore important to maintain their continued monitoring and attention.

Whether the SEO budget is large or small, can be a focus on high targeted group list keyword profit, but these initial selection of keywords to include high search volume of keywords. Finally, the website is bound to get a high ranking, faster access to investment returns.

Source: Win Network Marketing planning-Zhang He