Understanding competitors can better develop their own site optimization strategy

Absrtact: Analyze competitors ' websites to find out what they have done to optimize their website, what are their keywords ranking status, what content they have on their competitors ' websites, how much quality, how often, how frequently, the internal link structure and net of rival websites

Analyze competitors ' websites to find out what optimization they have done on their sites, how they rank the keywords in their websites, what content they have on their competitors ' sites, how much quality they have, how often they are updated, the internal links and structure of their websites, and so on. Master the basic information of competitors, you can better develop their own website optimization strategy.

First, view the basic information of the competitor website

Domain registration information, domain name registration of the longer, will occupy a certain congenital advantages.

Google PR value, PR is Google's comprehensive evaluation of a website, PR value between 1 and 2 of the gap, than the PR value between 4 and 5 of the gap is much smaller, the higher the PR value, the more difficult to promote.

Second, external links and anchor text

Analyze the total number of links and total number of sites outside the competitor's website, there are a lot of external links, but the source of the link is relatively single, the total number of domain names is far below the total number of chain. The number of source names of external links is one of the main factors that determine the strength of the outside chain. In addition to the analysis of the chain point to the home page and point to Category pages, content page ratio.

The number of external links is important, the use of anchor text and rankings are also directly related to the analysis of site anchor text to choose whether the site's functional positioning, but also to ensure a certain amount of search.

Iii. site Collection

The analysis competitor website in Baidu and Google's total collection number, at the same time pays attention to the website recently collects the new page the quantity, the website new collection page can reflect the website in the search engine eye the weight in a certain extent.

If the site is not included, you can try to analyze the reasons, there are generally these factors: the weight of the site is too low, the content of the original site is too low, the site structure is not conducive to inclusion. The number of the collected directly determines the amount of the long tail flow, if not sufficient, it is impossible to talk about optimization.

IV. traffic data for competitor websites

Through webmaster tools Baidu Flow Forecast function, can also refer to the Alexa estimated traffic, to see what the specific keywords brought by the flow, incidentally on the competitor's website keyword combination analysis and reference.

V. Internal optimization of competitors ' websites

Judge a site SEO level, in addition to looking at the external link data, the site itself and the structure of the page optimization is equally important. Generally speaking, by looking at the source code of the page can know a website SEO level.

1, Mata label

The description tag has no effect on the rankings, but it can attract users to click, so check to see if there are any corresponding keywords.

2, H1 label and H2 label

The site's H1 tags usually put on the site's most important keywords, SEO optimized site pages will generally be appropriate to use H2 tags, of course, is not absolute, but also to see the overall site SEO situation, but, check it is necessary.

3, the URL is static

Analyze the entire Web site URL of the competitor is completely static, including classification page, product page, search page and so on.

4. Reasonable use of nofollow code

Analyze the competitor page for reasonable use of nofollow code, including: Meaningless anchor text, no relevance words, the bottom of the page "Contact Us" and other links.

5, analysis of other aspects of the site

Crumbs Navigation Classification is clear, whether it is conducive to user browsing and spider crawl, product List page, different arrangement, different display mode is all static and so on.

The so-called "enemy", the competitor's website analysis through, research through, do have a knowing. Learn the good side of the competitor website, analysis of the opponent's website is not a very perfect side. Compare oneself website to have which aspect superiority and disadvantage, finally worked out a complete website marketing strategy.