Understanding the nature of the chain is the key to winning

Absrtact: For most stationmaster, everybody put the outside chain this piece to see is still quite important. Although the algorithm is updated again and again, but everyone's advertising link propaganda has not been reduced. How are we going to send out the chain? A5 has been revised to cancel the soft zone,

For most stationmaster, everybody put the outside chain this piece to see is quite important. Although the algorithm is updated again and again, but everyone's advertising link propaganda has not been reduced. How are we going to send out the chain? A5 has been revised, canceled the soft zone, Baidu Webmaster Platform algorithm is also fast in the update, July 1 is the introduction of the Green Luo algorithm version 2.0, this series of measures to show that the chain should pay attention to value, soft text also need to provide users with the material content. So, as a webmaster, how do we really want to send out the chain? Guardian believes that understanding the nature of the chain is the key to victory.

I believe that we do outside the chain is more than three purposes (such as the introduction of spiders do not count). One is to increase the weight of the website, but the search engine early on these algorithms to adjust, for a large area of leaving the link is basically not transfer weight, especially the webmaster friends like the search engine itself products, now do not pass the weight; second, in order to improve the ranking of keywords, for this point, the current search engine hit is also more powerful, Many of the outside of the chain is not within the scope of calculation, the third is to lead the flow. More and more webmaster friends have seen the attitude of the search engine, understand the chain transfer weight and improve the keyword ranking has become the past, then the drainage has become the most desired results. So how do you need to drain it?

Even if some seemingly formal voting such as friendship links, users of good articles to share, this can be cheating. So at present, the essence of the chain is to promote, the main role is drainage, so as a webmaster how to do this work?

One: Brand plus the promotion of core keywords.

The proliferation of advertising led to the work of Web site management, many sites have seen outside the chain or advertising directly deleted or even sealed, only reserved the original area so that everyone left a copyright. As for the outer chain, this is the accumulation of advertising, the role of almost 0 (of course, the spider is still possible). In view of this situation, how do we go to send out the chain, how to promote it? Guardian advice everyone to comply with the site needs, to write a real article, a good soft wen not only can bring their own high-quality outside the chain, we forward will bring better publicity results. So webmaster friends should play their own advantages, their own brand and core keywords as the focus, into the original article, even if this article does not have links, in fact, to a large extent, has put our ideas passed out. Here do not recommend a casual article of physiology to add their own brand and core keywords, also do not recommend that everyone's website to the unrelated site release. Of course, for everyone said not to write original, not write soft text. can go to attend the training, or listen to guard the six words true tactic: see more, think more, write more.

Two: The foreshadowing, silent wins the sound.

The website does not let the outside chain how to do? Many times we have such confusion, the site is high weight, but do not let left outside the chain. Some friends feel that they publish an article out, although the exchange is very good, but there is no drainage effect, not get the benefits they want. Since the role of the chain only to promote publicity, then how to promote it, we have a good article can be published by series. Or we can simply publish part of the article, at the end of the article with some guide language: more content, can communicate with the author. More content can add author QQ, more content please pay attention to the author blog. When our article has a certain value, many users are willing to communicate with us, willing to contact the author. How to write valuable articles, the same truth, the Guardian will not say more.

Third: The nature of the chain is propaganda, more is to share.

We send more outside the chain, also not on the recommendation of the public. and need to get someone else's recommendation, naturally also have to pay. For this point, very appreciate the practice of Lou, in the early days of the blog basically will go to the main space to leave a message, active and bloggers to share the content of the main blog. Although there is no obvious link to leave, but it is virtually done brand publicity. Because we often see Lou active, naturally will arouse everybody's attention. This intangible publicity is more important than the direct chain, plus we are happy to share other people's Good articles. They share more of our value, both in sense and in value. It is this seemingly selfless sharing that is more valuable than the material outside of the chain.

The chain is no longer the weight of the transfer, is no longer to improve the keyword ranking means. The value of the chain lies in better drainage and more interpretation of value to the user. Then, our brand (corporate image brand, real name Network Marketing category personal brand) is outside the chain, our user reputation is the chain.