Updating the content of a Web site does not necessarily add content

Abstract: Preface: The content of the update website is not necessarily added content. Another update can restore power to the site, improve sales capacity, stabilize the long tail word rankings, meet user needs (looking for the changing user needs over time), can improve the transformation. It's

To update the content of the website is not necessarily to add content. Another update can restore power to the site, improve sales capacity, stabilize the long tail word rankings, meet user needs (looking for the changing user needs over time), can improve the transformation. It is the site of fine-tuning.

Fine-tuning this word may be a lot of webmaster are relatively unfamiliar. Fine-tuning: Refers to a slightly mobilized, the extent of the transfer is very small. In the SEO most refers to the existence of a long time the site of the inner page to update the text and so on. The adjustment range is no more than 15%-20%. The goal is simple, whether the product or service demand will change over time, no one need is immutable. Web site in attracting new users at the same time also need to keep the old users, the core content can not be lost, then we can do is "fine-tuning."

For the site to do fine-tuning, you can start from a number of small aspects, do not need a makeover so the relative revision of the risk reduction is not small. In other words, fine-tuning also brings a lot of benefits to the site. Different ways to produce different effects, let's look at how to apply fine-tuning techniques on the site.

Product Station fine-tuning application case

On the image of a famous soybean Milk Machine website product page, found that in addition to a little bit of poor function introduction, product page There is no other content. What would you do if you were to fine-tune the page? That must be the first. Rich product description is necessary, otherwise it is difficult to produce transformation. Users come in to see a variety of product details, of course, the more detailed the better. But the answer may not be so. There is a Taobao button, I immediately understand why this so-called official website why so simple. Because the site can not be converted and transactions, the only role is to introduce the stray into Taobao and then transformation.

Since it is to guide the existence of the Web site so also need to play its value, otherwise the company put in the cost of the SEO is completely wasted, even slag can not see. If I am a user, through Baidu search bid to enter the site, do not pay attention to the small button is not found at all. And the entire page has no other buttons, just this one. Perhaps the company does not really value SEO. Don't say much nonsense, let's talk about how to fine-tune.

First, the purpose of the site needs to be clear, the flow of guidance is also a method. Taobao button position can be placed in a conspicuous position (such as the left, the location can be based on the Baidu thermal attempt to set), font modification for Taobao to buy, color deepened, in short, so that users can absolutely see this button. As for the point and the point we can't control. Another page is best to make a comment system, it can make the page to maintain a better freshness, for the long tail of the ranking is also an auxiliary role.

Enterprise Station fine-tuning application case

Enterprise Station fine-tuning is also very simple, content optimization. Content adjustment is very worthwhile to do, through the Baidu statistics of the hot try and link click Map to tap the user's latent demand. Monitor pages which are popular with users and have a high click rate. Less click-through content can be removed to optimize the station's role. In addition, you can add some new content, such as the image below you want me to be able to play the role of attracting user clicks. Add some related video also can increase the quality of the page.