User-centric website operation

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Whether you are the site of the wealth of the CEO or the whole day in front of the computer desperately to do the station's grassroots webmaster, I think we do all want to be known by the world, is recognized by netizens, of course, here excluding those who only look at the immediate interests of the garbage webmaster. So what is the user-centric website operation?

First of all, we have an example, there are two internet companies operating online shopping, a good marketing team familiar with the market to understand the psychological needs of users, a strong technical team, a website did not generally fancy pictures and flash, another natural color is brilliant art excellent. When you look at both websites as an ordinary user, you will find the latter more appealing to your eyeballs. But when you are a consumer, there is a completely different mentality, you will consider which company's variety, affordable, rather than a single to see their fancy or simple page.

Now many large network companies are advocating the user experience, users as the center, whether it is a shopping site or news site, we provide users with rich content at the same time, will also take into account the Internet users to browse some of the special needs of the site, such as news class sites, mainly to see the text, Then the text is too small will cause the consequences of visual fatigue to netizens? Entertainment website, to the Netizen rich content at the same time, whether to consider this color is too dazzling? is the color of the key text not enough to highlight? To grasp the user's psychology and capture the user's demand is the problem that the website operator needs

Let's take another example of what I've experienced, familiar with my people know, I am a person who likes to blindly toss, idle nothing to do a station to play, not profit, just to kill time, a person in the field alone Ah, can not find a friend to play.

Once I did two stations, one is the game site, one is the site to appreciate the site, I have a better understanding of web design, so I know what kind of people need such a site, natural to do the promotion to also handy. The game station constructs the station to probably have a ten days half month, the average daily IP is less than 30, the majority or the Google comes, and the website appreciates the site on-line first day, I only sent a post, the IP on the day broke through 100. Although this is a very small example, but it is very important to explain: only when you understand your site is for who service, you can be targeted to do the promotion, only understand the user needs, you can according to demand analysis to improve the number of visits to the site, the site can bring you benefits.

Of course, "user-centric" is not only reflected in the operation, in the framework of the Web page, design, marketing and other aspects are very useful, the current popular web standards are not advocated by the "user experience"?

A lot of things in this words may be difficult to express clearly, I just give you a train of thought, I hope you can go to carefully consider three questions: where is the user base of the site? What kind of content and what kind of service do they need?

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