Wang Hengzhi's "effect marketing"

Absrtact: For this study of E-commerce, have done sales, when the management, operating an e-commerce platform for Wang Hengzhi, the persistent dream breath and smart business pie in his body to reconcile into a unique personal temperament, reflecting a passion and wisdom.

For this study of E-commerce, has done sales, when the management, operating an e-commerce platform for Wang Hengzhi, the persistent dream breath and smart business pie in his body to reconcile into a unique personal temperament, reflecting a passion and wisdom.

probably because of this, after three years of silence, Wang Hengzhi behaved exceptionally quiet. Until recently, he pioneered the creative "effect marketing" for E-commerce Development has a pioneering significance of the service, only from the well-known behind the scenes to thousands of practitioners, with his and their team's wisdom in the Internet ups and downs game.


in Zhejiang, 2010 Private enterprise Investment and financing meeting, Wang Hengzhi to the outside media, the website is in the first round of financing, not yet considered listed. "There are now two investment institutions that have entered the selection of a price comparison network," he said, "but it is not the best time to enter the capital." "At the same time, Wang Hengzhi for the selection of investment institutions have their own definition:" Because the price comparison network to do is to compare shopping, so to choose a match with its values of investment institutions, with the use of price comparison network together, rather than the price comparison net as a money-making machine. "Do the people intimate thing has been the site's vision, in fact, in the eyes of Wang Hengzhi, price comparison network is not only a commodity shopping guide platform, but also the network consumer this group of interactive home, as his heart haunted for many years of" win in comparison "feelings.


last Sunday, Wang Hengzhi was still working overtime in his less than 10-square office, and his secretary arranged an interview with the "Internet weekly" reporter.


interview, Wang Hengzhi looked a bit tired, but he said he was in a good mood, on the one hand, because the price comparison network focused on the operation of the tourism channel will be online, on the other hand, because it is the weekend, do not have to work as usual working days as long, efficient labor. At noon can also play CS, which makes him feel very comfortable, you can slightly relax some of the documents around, or stop to think about the price of the net "effect marketing" market space and so on.


do "effect marketing" is not an empty slogan, Wang Hengzhi is a practitioner


In the Wang Hengzhi is not how big office, a go in can be conspicuous to see the wall such a paragraph of words: "The second half of 2010, the price comparison net will work together with this team to do effect marketing, everybody work together!" Very inspiring, but also have the determination of the law of the severed arm.


, Alibaba has created a successful e-commerce myth. Now, Taobao has also deepened the lives of all aspects of the people. At the same time, in China on the Internet to create and derive a series of e-commerce models and network marketing methods, there are successful, but also immature. E-commerce is no doubt a success, but the really appropriate way of online marketing is worth rethinking? Wang Hengzhi thinks his idea is good, but it's not easy to do it. "I believe that in less than five years, this e-business model will certainly become feasible." Still, he has to face the pressure of the moment. "It's like people walk a detour, but that detour is more useful than the straight road, because of that process, you will often realize that the original way should be so." "Wang Hengzhi said.


Traditional Network marketing can not be discarded, and new marketing methods must meet the needs of business. "Effect Marketing" is in such a casual unprecedented came to this interconnected stage, Wang Hengzhi tried to make this network marketing way to change the small and medium-sized online e-commerce pattern of genius. Undeniably, "effect marketing" can not become the mainstream profit model of the price comparison network, because this model can not be reproduced in batches, some of the business behavior can not be controlled factors can be quantified. Therefore, it is imperative that we should find a reasonable business model for price comparison network marketing as soon as possible and make it the core pillar. To do is to make a presentable, not a blank slogan.


in fact, "effect marketing" can be accepted by the market public, for the time being vague. To this end, Wang Hengzhi under great pressure, this really realized the creativity to do one thing hard. Wang Hengzhi Body and price comparison net CEO, promotion person, planner, work at least 10 hours a day. Before coming to the office every day, Wang Hengzhi had to think that the meal would be full, because the meal would last for seven or eight hours, during which there were all sorts of things. Before going to bed, he also thought, this kind of sleep I have to sleep well, because wakes up, more than 10 hours all not to have the rest.


He has recently been preparing to write an article called "Effect marketing, speaking with facts." This period of time, he is asking himself a question every day, I also really need the effect of marketing, have the effect of marketing experience, I should give those who intend to do network marketing of small and medium-sized network business What kind of advice?


"No way, a lot of things on the top." Until now, I am not particularly handy, every day to be cautious. Wang Hengzhi said, "Do effect marketing we have to bear a lot of things, it is not easy." If you do not have the alloy of willpower, excellent adaptability, it is best not to do, will not survive. ”


do "effect marketing" to have alloy willpower, Wang Hengzhi is collar goose


Since these days on the internet "effect marketing" spread, someone began to ask Wang, if the price comparison net "effect Marketing" finally failed to do?


Wang Hengzhi Response to this, the price comparison net "effect marketing" the biggest failure is nothing but the market recognition. I do not have much of this concern, on the one hand is "effect marketing" is a new thing needs a certain amount of time to adapt and accept, short-term profit; On the other hand, the price comparison network is not a simple website, but a commodity shopping guide platform, it is a comparison of shopping industry chain. China's largest comparative shopping search engine has always been his main business.


to be honest, to Wang Hengzhi individuals and teams to build up years of networking on the Internet, it's not hard to get some investment. It is understood that you want to invest in price comparison network of institutions and many. But Wang Hengzhi said, because the price comparison net is to do the comparison shopping, therefore chooses one to match its value the investor, may help the price comparison net sustainable development investor, but cannot regard the price comparison net as a money-making machine. So the process of looking for investors may be longer, not too anxious. But this does not affect the price comparison net wholeheartedly do "effect marketing", because Wang Hengzhi and his team look for this model, also have confidence to do this business. There is certainly a return on investment, and the market and time can prove that this vision will be tested.


However, the tortuous network marketing on the road, Wang Hengzhi suddenly fought to do "effect marketing" is not easy, although not aware of how many difficulties ahead, but the bow does not turn back arrow, "effect marketing" in this poor network marketing to get out of their own road, really need the alloy willpower. Only in this way can the growing maturity be able to produce greater effectiveness.


Face the future, Wang Hengzhi said, measuring the effect of marketing or price comparison network success, not how much money it made, but in China's internet such a rapid transformation of the environment, such an e-commerce overall industry will serve a large number of network consumers and the vast numbers of small and medium network operators, " If the consumer in the network life really needs price comparison net this platform, that just shows that we have achieved results, if the vast number of small and medium network operators choose the "effect marketing" as a springboard to open up E-commerce, it also shows that we have achieved success. (Article Source: "The Internet Weekly")