Webmaster easy to ignore factors affecting the ranking of the site

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In this large group of the Internet, there are tens of thousands of sites, every day there are new stations to the Internet, there are a large number of websites because of the violation of the search engine, forced to close. The webmaster who is in charge of the new station all hope to have a good rank in the short term, bring the traffic to the website. But the idea is always so beautiful, the real implementation is much more difficult, the following Zhang Yuxi according to their own experience to talk about how to improve the new station keyword ranking?

What factors affect the ranking of the site? Let's look at it together:

Content factors

Content is the lifeblood of a Web site, a lot of content to support the site can continue to operate. Content is divided into "original", "false original", the original content can bring a stream of flow to the site, if your site a large number of false original, so that the search engine how will you rank it, so with the test plagiarism other people have a difference? Just change the name, the teacher (search engine) is also the most disgusted with this behavior. A high-quality original article can bring value to the user, the search engine will first think your article is the user most want to get, will be the site first display on the search results page.

External chain factors

3721.html ">2014 Many webmasters have reflected, outside the chain for the site keyword ranking role is getting smaller, and some webmaster even abandoned the chain building this piece, wholeheartedly into the station optimization." The author wants to say, the outside chain is not no effect, just more and more small, looking for a good outside the chain of resources for ranking or has effect, the chain can attract spiders to crawl, so that other sites to the page to vote, to find the relevant site theme of the chain to do, in a certain basis is the ranking has the role of promoting, and then looking back, Large Web sites ranked well are a large number of its external chain support. The chain helps the website to promote the weight, the inside chain helps the website to allocate the weight rationally.

For example, the chain is from the other side to bring things over, the role of the chain is to take over the things to everyone to eat, so that everyone has something to eat.

User factors

User factors mainly include the following aspects: the site of the audience groups are those, users in the Web page a series of behavior, such as: Stay time, bounce rate, are tracked by the search engine tracking down, as a page scoring criteria.

Domain name factor

The age of the domain name affects the ranking of the site, the longer the name of the higher, the ranking has a role in promoting, do not buy the domain name has been punished, the search engine impression is very bad.

Template factor

Many Web sites need templates are directly downloaded online, templates with bundled links, code is also a mess, need to modify their own use.

Stay away from cheating

Do not buy a large number of outside the chain, especially the medical industry, Baidu is now vigorously hit the news source site, not in a short period of time to buy a large number of news sources outside the chain, the search engine as a cheat processing.

After reading these, you should know the site rankings do not go to the reasons, if there are problems, immediately corrected, the site ranking is also around the corner.

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