Website architecture helps keyword ranking

Absrtact: The correct website structure is the basis of the site keyword ranking, but now too many websites can not fit the current ranking rules. In particular, some of the sites before 07, I generally call those sites called a generation of sites. These sites are not

The right web site structure is the basis of the site keyword rankings, but now too many sites can not be suitable for the current ranking rules. In particular, some of the sites before 07, I generally call those sites called a generation of sites. These sites are not in line with the current search engine ranking algorithm, but now there are many people continue to the wrong road, according to the author observation, especially some enterprise station, in addition to the home page has the ability to rank, few pages will have rankings. Although on the one hand because the weight is not enough, but also with the structure of the Web page has a great relationship, and the site's architecture is the basis of ranking. Today to introduce some of the site structure of the misunderstanding and the right approach.

I think the most common misunderstanding is some list pages, the list page because the key words constantly moving, resulting in keywords can not be stable. This page layout is extremely unfavorable to the site rankings, of course, some people will say I did not want to make this list page rankings, but as a Web site update mechanism. In fact, this idea is not right, we do SEO should not let go of each of the rankings of the page, the use of resources to the extreme. So how should a hub page like this list page be laid out? My general practice is to write a text on this page, just like the introduction of the Enterprise profile, in the list of the layout of some keywords, because the only way to do the key words will be stable.

The enterprise station in the website structure aspect I saw too many erroneous zones, because I engaged in the Enterprise station optimization two months time. There are also a lot of websites to handle, and there are a lot of competitors. See the biggest problem is now the enterprise in addition to a home page has the ability to rank, other pages are not ranked ability. The structure of the list page has been said, the General enterprise station on three kinds of pages, home, List page, inside page. Now let's introduce you to the Inner page architecture. Inside the page first to call some of the same column page of the article, on the one hand, the page has an updated mechanism, the second is to make the page has more entrance, so that it is conducive to include, because the collection is the basis of ranking.

In the invocation of content must not be randomly invoked, be sure to call the content under the same column, because the search engine will only think the content under the column is the most relevant. The other thing is that you can't call too many pages, and if you call a page that's more than 50% of the words in one piece of content, that's pretty risky. Because too many calls will dilute your content importance, it is generally recommended that you call a 10 bar. There is also a point worthy of attention is to reduce the site's boilerplate text, I see too many of the enterprise stations like to do some boilerplate text, these will increase the content of the site, the similarity between the rankings is unfavorable. If you think these boilerplate words are important, then you do a framework. Write these boilerplate text in this frame, let search engine crawl not, this is also a way to solve.

Finally, we should talk about the structure of the home page, for the General enterprise station must be illustrated, if there is a chance to add some video description. If it is a wedding photography site, a lot of pictures must be compressed pictures. Increase the opening speed of the site, now Google clearly defined the speed of the site opened to affect the ranking of a site. If it is a general enterprise station, it is best not to do too many pictures, I see a lot of enterprise stand like to get a slide. Feel no use, the home page should be more text layout, so that some keywords appear in the text. These keywords should be around the theme of the site to expand the description, so that can increase the relevance of the site. Another point is that can not be in the home page layout too many links, because the more links each link assigned to the weight is quite limited, the general enterprise-type web site can not exceed 100. Select some important links on the home page to let it stabilize, because only a long time in the home page has a link to the pages will have a good weight.

I see a lot of sites like in the navigation bar to put some users are not interested in content, such as, about us, contact us, corporate news, talent recruitment and so on. Which user comes in to look at your content? People search for a product come in to understand the product's performance, value, application methods, etc., you do not put the content of these users need to put up how can you retain users? These are not related to the site architecture, but site optimization requires coordination between the various pages. So the right web site architecture needs to be combined with the right site keyword layout to produce a good ranking. These aspects need to be taken into account for a website architect.

Enterprise Station three page layout may be almost so, in fact, the enterprise station of the three-page structure can be said to be very fine, but I believe that there is a point of SEO based friends are able to see understand. In fact, the Web site architecture is really a big topic, especially for some large web sites in this respect performance is particularly important. Because they rely on content to obtain rankings and traffic, in fact, the future of the Enterprise station is also the competitiveness of this. Only can rely on the internal page to obtain a lot of traffic site is the future of the site, because the homepage of the Core keyword competition is too fierce, conversion rate is not high, its expansion is not strong. Unlike content can be layout a lot of keywords. Only a large number of pages have ranked the site is the invisible champion of the industry, and the internal page needs to have a good ranking of the site structure of the design is the basis for the opportunity to talk about the enterprise station inside the page how the structure.