Website construction in the optimization should not ignore the "level two domain name" the importance of

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Some sites with a certain size will use a level two domain name to display different content, this would have been a very correct way. Only some people build the site, in the optimization is focused on the site's main domain, and do not pay attention to level two domain name or level three domain name. In fact, the two domain name is not optimized, the light is scattered the weight of the site, heavy words will also be punished by the search engines, thus affecting the entire station.

Two-level domain name at the beginning of the use of this: such as an enterprise station can use www.abc.com as the main domain (note that abc.com is a domain name, www.abc.com is already a level two domain name), the main domain name show Enterprise Introduction, news, overview and so on. Bbs.abc.com can be used to express the Enterprise Product Forum, as the interaction between enterprises and users, mall.abc.com as the company's mall page to sell products. You can also have fq.abc.com to troubleshoot, photo.abc.com as albums and so on.

The problem with this example is not very large, because the above example of these pages: Enterprise profile, forum, mall, etc., the main content of these pages are very different. So in general, the difference in the page architecture is also very large. In the framework to adjust the fact that not much, as for other content to write, hair outside the chain is not the content of this article. A web site that typically has architectural problems is the following example:

Just took over an adult test website case, the company in some major cities have points, such as Guangzhou, Shanghai, Beijing, Shenzhen have. And the company's Web site by the head Office unified production, and set a two-level domain name to the branches, just the business, here is not convenient to give the domain name of the site, or to replace it with ABC. Main domain www.abc.com Guangzhou station: gz.abc.com, Beijing: bj.abc.com, etc.

After observation, found that the main domain and other domain names are made from the same site template, may be to let people feel that the same company, even the page color, buttons and so on are the same. The content of each subsite also refers to the contents of the primary domain. Content from the title to the connotation, in addition to changing a place name, other basic same. For example, some company announcements, each child station and the same place in the main domain, the same content, the main domain has Guangzhou enrollment, Guangzhou domain name also has Guangzhou enrollment, and Guangzhou enrollment and Shenzhen enrollment content is very similar. In addition, each domain name refers to the picture, the decoration button and so on are the same address picture.

This causes the website repetition rate to be too high the question, the same company's new notice (is the head office notice, not a regional notice, such as the company and a certain university, institutional cooperation, the Company's quarterly summary, etc.), both appear in other subdomains, which will lead to the article related to the keyword site competition, will also cause the weight of this article to be dispersed.

In addition, the search engine will think that the site page duplication, too redundant, there are serious duplication of the situation. It is likely that the site will be punished.

The above example is a case in point, proving the importance of the level two domain name in the architecture optimization.

Then how to modify it, for each level two domain name to build a complete Web site system, or to buy independent IP, etc. are impossible. In fact, we can make some simple changes.

Although not a complete Web site system, but the design of the color of the site, independent Local logo can make a difference, and the site to update the location of the content can also be differentiated, such as the label bar, you can put the left and put the right difference, search box placement, This can be done to make the search engine read the difference between reading HTML or CSS files.

Can look at Taobao, cat, electrical appliances City, travel and other Taobao two-class domain name, if the financial and human permission, can be achieved both unity and differences.

The more varied content (such as culture information, etc.) in HTML, try to put it in front of the label, that is to say. Search engines will first read the difference. The display on the page, you can use CSS to place where you want to place.

In the content construction aspect, two domain name should as far as possible publish some local content, like this can fundamentally (the website content) and other domain names have the difference.

This article from the Yunnan Surplus Information Engineering (http://www.ynynyn.com/website-process/), respect for the work of the author, please indicate the source in the reprint.