Website operation should be three degrees: exposure, visibility, loyalty

Source: Internet
Author: User
Keywords Internet marketing exposure abandonment

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Exposure, visibility, loyalty can be said to be the depth of the site operation of the ruler, but also the stage of the site operation goals:

1. Exposure: Also known as the exposure rate, the site's initial operation, the site must be "exposed" to the target user groups, so that users understand the location of the site, the site can provide what services, at this time to promote the most important, regardless of the use of promotional strategies and promotional means, the purpose is "let people know This time all the promotion and operation means to take into account the site's exposure, due to the beginning of the site construction, site operation strategy in all aspects of the existence of many to improve the place, this period is also to obtain user feedback and personalized needs of the period; New competitiveness February 08 launched a comprehensive leading network marketing program which contains the network marketing results-oriented Network Marketing web site system, with its excellent site optimization results, so that your site to make natural flow, earn enough exposure;

2. Popularity: The site after a period of exposure to promote, this time, to basically achieve the target customers feel to the site "familiar face", and this period is to win the user the most critical period, the visibility can be consolidated and expansion of this period is most important, at this time as the focus of the site is to be placed in the site " The main aspects of internal strength cultivation are: content, function and strategy three aspects, namely: use high-quality content to attract users, use the interactive function of high viscosity to stay in the user, with effective incentive strategy to mobilize users, through these three aspects of "internal strength cultivation" plus the user's Word-of-mouth effect, open the site's popularity; Comprehensive leading network marketing program in which based on the industry competitive environment analysis and user behavior analysis to develop targeted site content strategy and network marketing objectives to develop a system of Web site promotion program, so that your site always vigorous vitality, ahead of peers, consolidate and expand the site visibility;

3. Loyalty: When the website is open to popularity, at this point the Web site operation more mature, into a stable development period, at this time the main focus of the site should be placed on the user's loyalty, loyalty is simply the user to give up your condition, loyalty high users give up your condition is high, loyalty to the end of the user to give up your condition also, That is, the loyalty of high users to give up you have to pay a higher price (including actual loss and psychological bear), and the loyalty of low users can give up your casual, a little external effect, you can immediately give up, without any concern.

Loyalty seems to be the user in the choice of questions, in your site with others to choose between, in fact, the results of competition in various sites. This time the site not only to do to stay in the customer, but also to improve customer satisfaction, satisfaction is high loyalty nature is high, loyalty is high, nature will also produce word-of-mouth effect, to this virtuous circle, this is the highest level of website operation. Comprehensive leading Network Marketing program Web site traffic analysis and recommendations report and complete the "website operation management Norms", so that your network marketing level significantly improve, and constantly improve the operation of the site, and constantly meet the personalized needs of users, and ultimately win user loyalty.

Website operation should grasp a good three degrees: exposure, visibility, loyalty, and the means adopted at each stage, focusing on, seemingly with the operation layer depth, but in fact, in the specific operation of the website, the three are not insurmountable, there is no clear boundary between them, At each stage of the operational objectives and operational effectiveness of more or less mutually mixed, but focus on the difference only. The comprehensive leading network marketing scheme skillfully grasps and integrates three degree principle application, provides the systematic network marketing solution for the enterprise, guaranteed the network Marketing comprehensive effect embodiment, causes your website to be far ahead of the competitor.

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