Website optimization and web2.0 can not be divided

Absrtact: The Internet is a lake, in just a few decades of development into a variety of different schools. Web1.0 is an era, the emergence of the three major portals led by a large piece of information content, web2.0 is also an era, the birth of a blog, encyclopedia, Social

The internet is a lake, in just a few decades of development into a variety of different schools. Web1.0 is an era, the emergence of the three major portal sites led by a large piece of information content, web2.0 is also an era, the birth of a blog, encyclopedia, social sites, micro-blog, such as a large number of users to create content-oriented sites, until now the web3.0 era is also forming a development, it is likely that the trend will be biased towards mobile internet. The emergence of a new era does not mean the end of the old days, the web1.0 model of the site still exists, profitability is weakening, web2.0 model of the site in vogue, but this mode of some of the form of expression has also appeared weak.

Many people will look at the web3.0, so the domestic Internet is popular a discussion hotspot, see which internet company got the mobile internet ticket. But web3.0 still not have a stable result, search engine in mobile end how to move is also unknown, ask now who dares to guarantee oneself optimized website in the mobile end of search engine will have very stable rank? So here or the discussion has been recognized by the public web2.0 model, website optimization can be said to be inseparable with web2.0, especially a site needs to implement the qualitative changes in traffic, web2.0 mode will be the best choice to retain users.

Why does website optimization need web2.0 mode? from some basic points of SEO, is the content. In the web1.0 era, the content of the website is basically a professional person to write a more specialized article, portal users can hire a lot of highly educated editors to complete this work, but small or medium web site or personal webmaster difficult to do this, first of all, can not insist on updating every day is a problem, to write to attract a large number of users of the article is even more difficult, this time the web2.0 era And life can be helpful in solving this problem. Search engine recognition of high-quality content is the simplest one is original, the content of the user's own release will be very large may be original (do not exclude the existence of replication reproduced).

When a lot of original content is generated, the weight of the site is constantly rising. Save time and effort, but also to enhance the user's adhesion, but also to create a large number of long tail keywords. But the user creates the content also to have some shortcomings, for example has the blindness, has in order to promote and has the advertisement nature, has the duplicate rubbish content and so on, this is needs to have the good carding and the audit mechanism. In-station optimization up to the planning level, often through the strategy to promote the overall development of the site, and do not need to point to face the actual operation.

So what are the web2.0 models for Web site optimization? Here are a few common patterns listed below.

Blog or personal community space. Blogs, also translated into blog posts, blogs or tribal pavilions, are Web sites that are usually managed by individuals and are not regularly posted on new articles. Site itself if you can plan a user experience a high product of the blog space to attract users through the blog to write the life of the drip constantly produce new original content, the weight of the blog can continue to improve. More famous have Sina blog, Phoenix Blog, NetEase blog, everyone personal homepage.

Second, the Encyclopedia class website. Why Baidu Encyclopedia rankings so good? In addition to Baidu domain name itself has a certain impact on the high weight, but also including the chain layout, label classification, content integrity and other factors, which also has a factor in the user can participate in the creation and editing, This conforms to the web2.0 mode, can guarantee the renewal of the entry and the richness of the content, so the ranking is good is also taken for granted. There are many sites in the country have Wikipedia, but due to the workload of the audit entries, some sites are only allowed their own company to compile the relevant staff. Wikipedia is highly relevant to the user experience because it is closely related to people's lives.

Iii. Community Forum. Here is the main forum, especially before the rise of many local forums and the upsurge of some industry forums or to attract a large number of users of irrigation, of course, has created a lot of meaningful content, there are a lot of long tail words to get good rankings bring a lot of traffic. However, there are many local forums for the planning of the lack of detailed classification, some of the classification of the forum is even a tedious, such as many local forums will have "local news", "chat", "emotional zone" these columns, but the key words can not be differentiated is difficult to have a good ranking. Some industry forum is good at through the Planning classification column to layout a large number of long tail keywords, with the user's interaction, weight constantly piling up, these column keywords also get a good ranking.

Four, the question and answer class content. Domestic do the best of course is Baidu know and search to ask, very good to meet the needs of users, users ask questions also have users to answer, this is a good content creation. and questions and answers can also meet some of the informal content of the user needs, such as a question is asked "what is the largest search engine in the country?", the user should say "Baidu" two words can, also can answer more with "Baidu" related to the extension content, the answer rich diversity and flexibility is some formal information articles do not have.

V. Classified information website. Started in 58 with the city and the market, and then derived a lot of similar sites, and even some forums have joined the classification information model, this model for some simple offline transactions are brought convenience, so many users or businesses will be to these sites to publish information, create a large number of content pages.

Synthesis of the above several common patterns, will find that this and seoer usually outside the chain channel is similar, because these web2.0 mode is people-oriented, allowing people to create content. But seoer to these platforms when the outside chain should also think for their own site planning a suitable web2.0 model to optimize it? These models are not suitable for all websites, and some models are gradually not able to keep pace with the times. This is still the need for SEO planning according to the actual situation of the site to make a fair decision.

And with the development of the Internet, Or will there be newer web2.0 patterns that require us to keep a keen sense of the moment, like the current microblogging, light blog, sharing sites, such as new web2.0 mode has begun to divert users, we still have to make clear whether these new models are suitable for SEO optimization, or how to make changes to the search engine to accept the new web2.0 model, will be the future SEO strategy Draw a question that is worth thinking about.