Website Planning Experience

Absrtact: Before leaving a company for half a year, look at the first half of 06 to write an interactive new media department planning, think the original idea is still relatively immature, planning beyond the actual situation is very large section, some of the project direction even if you get this

Left before a company has been large for half a year, look at the first half of 06, wrote an interactive new media department planning, think the original idea is still relatively immature, planning beyond the actual situation is a big cut, some of the project direction even if you get today alone, is very good. However, fortunately, some of the contents of the article for other projects still have some reference to the role, and therefore pick a part to share with you. Please corrections the wrong place.

The full text from the content structure, page structure, development technology, business intelligence, business applications, use management, and so on six aspects respectively discussed:

I. Content structure

Like a good magazine or a good newspaper, a good web site, attractive to browse and will reside in the long term must be its content. The existence of content, as well as the update, to meet the user/Netizen access to the basic needs of information, while the page art, function development, market development and so will be around the content of services, at least in the initial stage of site construction This will be a conventional phenomenon. But the content form can divide into the pure information information class and the function service class two kinds of categories.

From the initial content form of Portal class website, the main use of a large number of broadcast information information, which caused the former shop after a large number of human resources and editing burden, and for netizens also in a long-term passive acceptance of the state, lack of interactivity, and even for such as Sina, Sohu and other such as traditional portal sites, Internet users in the acquisition of information has been fatigue, or the feeling of helplessness.

In response to this more and more netizens (especially the lower age level, in the---35-year-old netizens) dissatisfaction, and no interesting content form, the Internet on the emergence of new technology based on the application of functional content services, such as weblog, reviews, Rss,tag and so on, These functional services, with some unique use skills, contain a small amount of technical skills (such as RSS), are more challenging and operational for netizens, and have far-reaching implications for new functional services (e.g. weblog, reviews) Brings to the Netizen a brand-new experience value: that is, users can participate in the content of the creation and release, so that the dissemination of information is interactive, information and human relations have become more closely, but also the provision of relevant functional content services to the Web site more sticky, and netizens are more dependent on such sites. Based on these characteristics, the data analysis of the existing use behavior of the Netizen (its own consumer) and the mining of the potential consumption habits will produce great commercial value.