Website should stop doing 10 things

A lot of http://www.aliyun.com/zixun/aggregation/9323.html "> website operators often unconsciously continue to do something, because it may have been effective before, perhaps other sites have done so, but also may just feel good about themselves, You don't have to do these things because it's really just a waste of time. What is a waste of time? Below, small head Baidu promotion assistant to talk about:

(1) Stop publishing meaningless promotional content.

Everyone should have received many ads DM, but most of them are discarded, or to pack things or folded into a garbage box. These print ads DM budget can be said than thrown into the ditch is not as good as, but many companies are holding a disorderly gun hit the bird mentality, as long as hit a part of the people on the bargain. Now the Network Marketing content unit cost is lower, so everywhere can see a lot of poor meaningless promotional content.

(2) No new ideas, please stop doing something meaningless.

From a very early start, we all think that an article must have a picture, will be more attractive to everyone's eyes. So everyone regardless of 3,721, in a variety of articles with a fruit photo, these photos may appear on various web pages, many regular readers may be within a week, look at this picture several times. Actually, this kind of picture has already begun to let a lot of people feel queasy, you should start to make the photograph that belongs to this article, if have no way, simply do not add anything.
We have found this phenomenon a few years ago, so most of the final articles do not have pictures, because to see our article readers, is to see the content, not to see the fruit photos.

(3) Stop ignoring your readers.

Often found that many sites are ignoring the reader's message, we have seen some blogs or micro-blog, the above are some of the nature of the message, or no one heeded the reader's speech, or a pile of negative messages, after a long time, of course, the number of the message is diminishing.
So you have to estimate the cost, interact with the reader, and then turn the reader into a customer.

(4) Stop using words that are too hard to use.

This is also our difficulty, because the SEO will be interested in the reader, may be the senior operators, but also may be the actual implementation of the engineer, so it is very difficult to use words. For senior managers, it may not be used to some technical jargon, but engineers prefer to use technical jargon.

For example: Bounce rate and departure rate, it is difficult to use too simple words to explain.

(5) Stop writing novels.

To write a novel is to refer to the contents of an assembly line without clear segmentation. Because readers do not "read verbatim", most readers are "scanned reading". So some of your important content has to be focused on getting the reader to see it, or letting the reader with no time to pack it away quickly.
For example, we often put the most important paragraphs in large print, even if you do not have time to read the full text, you can read the paragraph to understand the main idea.

(6) Stop using a small font.

Small font or unclear color should try to avoid, also do not because of the requirements of the atmosphere, and the site made black paint, all the factors will affect the reading must be removed. That is, do not only look good, but give up the opportunity to let readers clear reading, and the use of larger fonts will increase the conversion rate of the site.

The use of larger fonts will enhance the site conversion rate, this little head Baidu Promotion assistant has not been tested, but we have been trying to change the site's font, but has not been put into practice, is really a residual read.

(7) Stop asking the reader to register unless that is necessary.

Registration usually occurs in two situations, the first is paid content, and the second is the desire to know the reader by registering. The first type of registration is not available, but the second can be reduced depending on the situation.
Because the registration process usually allows users to take into account the issue of privacy, many users will encounter the registration process to leave the site. Therefore, if it is not a paid content, it is best not to force users to register, or carefully choose the timing of registration.

(8) Stop excessive use of flash.

In fact, we do not only recommend the end of excessive use of flash, we even recommend to stop using Flash. Because you don't know if the user's device can display flash correctly. For example, the current iOS does not support Flash, and many computers or tablets that do not download flash Player may not be able to display flash.

(9) Stop the excessive insertion of advertisements in the content.

The most annoying behavior is to insert ads into content or to influence reading. Even some Web pages, let users not know where the ads, where is the content.

(10) Stop using only one browsing software to test your Web page.

You have no way of knowing which browsing software users will use to access your Web page. In addition to browsing the software too many, may be on the computer, but also from the tablet or mobile phone, so you have to test the computer/tablet/mobile version of IE, FireFox, Google Chrome, Safari, opera and so browsing software.

Above by the small head Baidu promotion assistant to provide trial preparation, trial registration: http://vip.xiaonaodai.com/index.php?act=register&fromid=7.
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