Website title related to marketing rethinking

Absrtact: If the success of a website depends on the quality of the content, then a good title is no different from the finishing touch. For ordinary users, in the uninformed when most of the search engine to retrieve the site, and the user presented in front of the first is the title of the site. The

If the success of a website depends on the quality of the content, then a good title is no different from the finishing touch. For ordinary users, in the uninformed when most of the search engine to retrieve the site, and the user presented in front of the first is the title of the site. Therefore, people who understand search engine marketing, not only through the bid to upgrade rankings, but also know how to use creative advertising title to capture the user's attention. After all, when the user has not yet opened any one site, attention is marketing power, you can get more marketing opportunities. The importance of the title of the site is of course more than this, from the point of view of the site optimization, the appropriate implantation of keywords can improve the site rankings. So, seemingly obscure few words combination, ingenious use is Abas.

One, rich new ideas: Seize the eye to win the opportunity

Now everyone advocates innovation, innovative things can often get more attention, search engine marketing is the same. What is innovation, specific to the site title writing how to achieve it? The author believes that the new is different, not only reflected in the time and embodied in space. Through search engines to retrieve keywords we will find that the same or similar search words, in the search results will be fluttering red display. The purpose of the search engine is to prompt the user that these results are more relevant to the search term. So, creative website title writing the first requirement is to analyze the user search habits, and the search for a large number of words properly implanted in the site title.

What is the usual way of writing a website title? Many companies often use their own name to write the title, such as "Shanghai Albert Transmission Machinery Co., Ltd. welcome you." Further, some companies take into account the user's search habits, such as their own brand or product name, such as "website Construction | SHANGHAI * * Information Technology Co., Ltd.". This is certainly understandable, but since most websites are named this way, the time will be spent later. In the site title writing, I suggest you might as well try a special character of the application, such as black stars, such as Chinese and English words or even letter combinations. Or in the sentence rhetoric up and down some kung fu, moderate use of interrogative rhetorical questions.

Second, easy to understand: Focus on the user experience

The author is located in Shanghai, the website construction industry has almost entered an unusually fierce and disorderly industry, the website to promote creative writing is also a variety of. For example, there is a peer website to promote creativity, "580 yuan website construction The most professional discount Shanghai ..." I think the idea is that the website construction is very professional, but the price is very low as long as 580 yuan. Unfortunately, there are problems in punctuation is difficult to compliment, and such a low cost, the so-called most professional number of some Bans. Therefore, the title of the site to write the most need to consider the problem, is still the user's acceptance and recognition. The author's advice is to choose as many words and expressions as you can easily understand.

To achieve the site title of a good user experience, I think should be done two points. The first one mentioned above, is to make it easy to understand, the second is to express their views correctly, should not be too exaggerated and not to exaggerate the reality of their peers, because it is prone to disgust. And, really consider the site title of the user experience, only to be easy to understand is not enough. The author finds that short sentences are easier to be liked by users, while the catchy text is easier to remember. There is also a need to note that in the site title writing as far as possible to avoid the use of negative words, which in the subconscious will lead users to produce false thinking.

Third, take into account optimization: Improve the ranking more critical

If it is not a choice to buy keywords as the main way of promotion, the title of the site's writing really must be carefully pondered. Except to be rich in creativity, at the same time to take care of the use of the immediate experience, I think, to enhance the ranking of the site more critical. Throughout the small and medium-sized company website Construction, in the website title writing naming, now almost appears two extreme. One is, very concerned about the natural rankings of the site, the typical approach is to stack keywords in the title of the site, bringing a very bad user experience; the second is, the ranking of the site is indifferent, simple to name the title of the site. These two practices are certainly not desirable, the site title is very important, the site keyword implantation should be combined with user experience and search ranking two aspects of the tradeoff.

Even take care of users and search engines, in the writing site title is, keyword implantation is also quite fastidious. In general, the more important keywords please put in the position of comparison. Also note that the Chinese search engine has a semantic analysis of the problem, such as "Shanghai website Construction Company" can be divided into "Shanghai website Construction", "Shanghai website Construction Company" and "website construction" three words. This in the Web site title writing, there is great attention to the ingenious application of the search engine to analyze, can maximize the full weight of the site. Need to specifically mention that the search engine also has a word classification function (in fact, is also based on semantic analysis), such as a site title on the "Shanghai website", you can no longer appear "Shanghai website Design", because the search engine has the two words as a synonym.

Last year, I felt that the author of the paper, from the site title elements, the appropriate length of the title and the sequence of keywords and other systems to elaborate personal views. The reason why I now refer to the website title writing is that the author is more and more aware of the importance of the site title writing, especially the site title has been closely related to the marketing effect. As with the site, the title of the site is also not a small thing to write. System analysis of user retrieval habits, combined with marketing goals, user experience and other writing site title is a must process. In writing the title of the site, perhaps the difference between one or two fonts, is enough to change the overall results of network marketing.