Absrtact: In view of the recent Green Luo algorithm, the author carries on the practice and the analysis to own website to believe that, a website at present must win in the brutal competition, the unique high quality content is essential, the author through the recent green Luo to the K station situation performance, discovered some personal
For the recent green Lauren algorithm, the author of their own web site for practice and analysis that a site at present to win in the brutal competition, the unique quality of the content is indispensable, the author through the recent green Luo for K station performance, found that some personal site content is not many, but the rankings are unusually good, What is the cause of this?
The author thinks that the search engine's satisfaction to the site occupies a large part of the determinants, we can analyze from the following levels, although the content of the personal site is not much, but a lot of hard Seoer website on the line, as much as possible to do the basic user experience, Regular quantitative updates for the site of the original text of high value, even the content is very good, user experience, format, font, size, paragraph, word order, creativity and so on and even more than some brand sites, which is likely to lead to some of the personal site ranking more than a large number of factors in the site, the following specific talk.
First, to grasp the factors of sexual relations, content-related high value of the article
It is well known that the factors of the search engine ranking factor is very important, the search engine always believes that a site's theme determines its content extensibility, all the content of the site should be around the theme, so the content of the site is too high will cause the importance of search engines, We can see a number of blog sites ranked more than the portal, such as Lou's blog, which many of the keywords are more than the large sites, why? The author thinks the content of the website is related degree, occupy a large proportion, we can go to analyze these seo big God's blog, they did not do a lot of optimization, Only an independent blog plus some content to occupy a lot of core keywords ranking position, from which we can see that the search engine on the relevance of the importance is very high.
Second, the article paragraph format, font size, concise statement of the user experience is good
Throughout the site's content, we will find that no matter how the search engine changes, the user experience is always the same theme, especially for the novice webmaster our site weight and quality are very low situation can do is the site user experience this piece, the author found that many sites are lack of a sense of industry norms, Many stationmaster thinks the content has on the line, as for the article paragraph format, font size, statement concise aspects are not very important, so we can see a lot of Web site content typesetting, paragraph format is uneven, the root cause of this phenomenon is that our thinking has always remained in the false original, continuous hair outside the chain level, For the details do not pay attention to the station, indirectly resulting in poor user experience, and the search engine for a content to be included not only to see the relevance and quality of the article, the search engine will also look at the content of the site for the user's value, I think the most direct performance is the user in the article Good layout will greatly improve the user viscosity, increase the user stay time, indirectly reflects the site for the search engine friendliness, friendliness up, ranking and weight naturally will slowly rise.
Third, the Internal page navigation page production and related articles to add
After a general user enters the site to open a content page, as the user itself, since through the keyword into the site, it will inevitably be the search of the key words in the article, when it read the article, can solve the customer's problem, this we do not know, we can do is to find ways, more for the user to consider, First of all, you can add related articles in the pages of the article, the general use of dedecms friends will be very convenient, only need to be in the page template with related articles tag call can. There are 2 benefits to this. First。 On the user side, more relevant articles can deepen the guidance of their potential needs, so that they see more valuable things, as far as possible to help customers solve related problems. Second, for search engines, undoubtedly increased the site's stay time and PV value, this will undoubtedly make our site in the weight of the increase is added points. Again I want to say is the establishment of clear navigation, the general station within the page we use the most is the second navigation, if not the best to add their own, with Dede to build a friend of this bread crumbs navigation is brought, use on it.
The most summed up, if a new station, in the line after we avoid impetuous, as a person whether it is novice or veteran, experience does not matter we can learn and accumulate, but do not have a good optimization mentality, the author recommends you to change, because the site optimization is a very long process, Anything that appears in the middle of the site is unpredictable, in the early days of website construction we have to focus on optimizing the details of the station, whether it is the layout of Web pages, or the construction of high-quality articles, typesetting details, the user's psychological behavior analysis, to a user's point of view. We have to do in-station optimization to know that they do each of the purpose of the work, a good user experience is the premise, do the groundwork and their own perseverance and diligence, I believe that your site will be recognized by users, of course, will be the search engine recognition.