What data should be collected and analyzed for establishing a new website?

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When you have a clear idea of how many people visit your site and how long they stay, now we need to start further research to find out how many of them are your customers. The old saying goes: "The enemy, win." "This rule of course also applies to your website conversion rate and user perceptions of your site." After getting the site data, the next step is to collect, evaluate, and maximize customer feedback. When creating a new website, this information will help you a lot more because it tells you what is available on the existing site and what is not. For example, if you have some kind of promotional activity, such as buying one, getting one, or selling a best-selling product on sale, you get a very good result, put it in the "need to keep" section of the list. If you find a page that has never been visited or complained about it, put it in the "need to discard" section of the list.

So where are we going to find this valuable information? Very simple, small series Think you can first look at the site's previous sales records. These sales figures clearly tell you which goods or services are selling well and which are unwelcome, so that you can learn more about what customers really need, and then they provide more of these products.

There is a proverb, "If you don't know where you've been, you don't know where you're going." "Now you need to collect existing sales information in order to get a clear picture of the situation and to set goals for improvement." After all, you don't want to know if your sales have improved after so much effort.

You should often collect and analyze sales data, if not once a week, at least once a month. Therefore, the small part believes that the following information should be determined:

1. Conversion rate

It refers to the proportion of users who really become customers. To get this number, you should divide the number of transactions that have been completed within a specific time period (days, weeks, months, quarters, or years) by the amount of traffic within that time period (number of independent visitors). For example, if 100 transactions are completed on average each month, the average number of independent visitors per month is 5000, and the website conversion rate is 2% (100/5000=0.02). This means that to complete a transaction, 50 users are required to visit the site. You can also switch to the Google Analytics page and let it track the conversion rate of the site.

There has been a controversy over the average rate of conversion. Some sites have a conversion rate of only 1%, while some sites have a conversion rate of up to 25% (with many repeat customers). What is the conversion rate of your website? Everyone agrees that the higher the conversion rate, the better.

It should be noted that the increase in Web site traffic does not necessarily improve the conversion rate of the site. In fact, if you improve your site's traffic without improving your user experience, it's likely to cause a decline in conversion rates, as more visitors come to your site without buying anything or services, or you don't find what they need, and don't intend to revisit it. The most effective way to improve the conversion rate is to improve the function and quality of the website before attracting more users. The longer users stay on the site, the more they make use of the site, the more likely they are to become customers and repeat themselves.

2, best-selling products

Obviously, you can find the best-selling product according to the sale of the product. Take a look at where each best-selling product is on the site and try to put it where it is easiest for customers to see and buy. If the best-selling product is not on the home page, move it to the home page.

3, Unsalable Products

If you sell a variety of products, you should keep track of the sales of each item. If a series of products or a product is more popular than other products, look at its location on the site and display the way. If a series of products or a product sold poorly or no sales, it should be moved to a less conspicuous position, and then put the sale of products in this position. You can also consider changing its display position and display mode. Is it difficult to find out? Is it a clear purchase path? Does it match your overall brand image? is the content of this product (including text and pictures) attractive and suitable for your target market? If there are no pictures, will it help you to add pictures?

If you're trying to do everything you can to improve your display, but you don't get any results, it's not the right product for your target market. If this happens, you can sell it on sale or put it on ebay.

4. Repeat Customers

Can you track down the site's repeat customers and their subscription habits in an effective way? If you use an online shopping cart/merchant account service (such as Yahoo), you get these online marketing data from there. If your site does not receive credit cards, identify the same name/order as part of the sales data collection and analysis process and create a database or spreadsheet to track the information.

Why is this so important? Because repeat customers are your food and clothing parents, they deserve to be treated like this. If you can understand the needs and preferences of customers and respond positively to them, they will often look after them. So, use all available strategies to improve the number of repeat customers and do everything possible to meet their needs. You can make customers a regular customer by doing more.

If your site does not have a product or sell a product or service that is not measurable, the data is less important to you. But when you notice that a user has more requirements, such as paying back the subscription fee or constantly consulting and commenting on emails, be sure to put him on the list of special customers. Because this man wants to buy your stuff!

By appealing, you need to know what customers think about your site and how they use it to make the site work better. Every detail is important!

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