What needs to be prepared at the beginning of website construction

Absrtact: What needs to be prepared in the initial stage of website construction? First, the site before the construction of their own enterprises have a reasonable positioning, and select a suitable for their own enterprise domain name is particularly critical. How to choose a good domain name? What is the standard of a good domain name?

What needs to be prepared in the initial stage of website construction?

First, the site before the construction of their own enterprises have a reasonable positioning, and select a suitable for their own enterprise domain name is particularly critical. How to choose a good domain name? What is the standard of a good domain? So now the advice to you is:

• Good domain name first to the audience group that is, the viewer is a simple and easy to remember the feeling, so that viewers see or hear, all of a sudden can remember, can be remembered.

• Good domain name to conform to a standard in the industry, there are certain commonalities, so that others will know what your business is doing, you can let the viewer intuitive understanding of the status of the industry.

• The choice of domain name as far as possible in the international top-level domain choice, Today the world's three top-level domain names:. com,.net,.cc among them. com is the world's first registered number of top-level domain names, and just squeezed into the third place in the world. CC domain name is a very good choice, good resources are more, you can choose a more desirable domain name.

• The choice of domain name is best to have a secondary domain name, such as the choice of a Chinese international domain name is a very good choice, now many enterprises have enabled the Chinese international Domain name or Chinese universal domain name.

Second, when the preparation of a suitable for their own enterprise domain name, we have to consider the more important another point, what kind of virtual host is suitable for our site to do optimization, to do the promotion of it? With this question, we first understand what kind of enterprise is suitable for what kind of virtual host?

1. Small and medium-sized enterprises in the choice of Web site construction can choose the server, independent host, virtual host several, and the most suitable for small and medium-sized space that is certainly a virtual host, the virtual host has a good feature is: relatively cheap prices, maintenance relatively easy to choose a larger service provider has a certain degree of protection.

2. How to select a virtual host? Virtual Host in the domestic there are more service providers, services have a great deal of protection, the price is very moderate, and fast, really solve the problem of North-South interoperability, which is a good virtual host.

3. Good virtual host Why is it helpful to optimize the promotion? Good virtual Host in the runtime is very stable, and faster, and this is exactly the search engine like the virtual host, when the search engine came to the new station, they will crawl the way the spider to visit, if the virtual host for a long time can not respond, Or the response time is too slow, the search engine will lose interest in your site, when you change the new virtual host, then let him come, is not a very easy thing!

The formulation of website construction plan

Website construction project is a very important part of the early stage of website construction, website in the construction before, professional website construction company will pass on your business careful inspection, industry integration, the current situation of the Internet, E-commerce to your enterprise's real role analysis, how through the Internet to bring real customers analysis, The overall layout of the site, how to promote the site later a series of work. Only in this way, the website construction company will make a real match your company's website.

The importance of the site layout: in the website construction program has already mentioned the site layout, site layout is the site after the construction is conducive to optimizing the promotion, whether it is suitable for the search engine included in the key. The layout of the site is reasonable to determine the long-term development of the site, site has a good layout can make the site for a long time without a big revision, just often replace a few pictures, modify some text can often see the new site, increased the service life of the site, but also increased the friendliness of the site. Again this should remind, the website big aspect's revision is very unfavorable to the search engine optimization promotion.

Website code writing: The site code is also very important to the site. Code to be very normative, not only to meet the standards of the consortium, the other code to refine, if the code is too bloated, then the search engine came to your site, may appear to browse half then turn around. Code refinement can also greatly increase the friendliness of search engines. The title, keyword, description of the writing also to be reflected in the program code. Not more than 80 characters in the title, the keyword (keywords) not more than 100 characters, description (Description) not more than 200 characters.

Domain name, virtual host, Web site planning program, are ready, then in the Web site production at the same time, enterprises need to prepare what? What information will help search engine optimization promotion?

So here are some ideas for you:

Key words: The formulation of key words is very important, is the optimization process is the most important, but also the most critical. Then how to choose the keyword that best suits your business. Keywords are divided into three kinds, one for the main keywords, the second is the long tail of keywords, the third is search engine-related and drop-down menu keywords.

The first is the main keyword.

The second is the long tail of keywords.

The third is search engine related and drop-down menu keywords.

So what should be the choice of key words?

The main keyword is the site most want to optimize, and most want to row in the search engine very forward position, then choose must be cautious. As a new station, you can not immediately let your main words in front of the old station, because the old station has been running for a long time, and gathered a lot of browsing crowd, at this time, must pass the tool to judge and your enterprise an industry, and Baidu or Google ranked top enterprises where they do well, Where we are worthy of reference, to go beyond. recommended that you use Webmaster tools, this tool is very easy to operate, the use of this tool can see the optimization of your competitors, included, outside the chain situation and so on.

The main keyword is a long-term optimization process, in the site construction optimization, there is a very good saying: "Content for the king, outside the chain for the emperor", then what is the meaning of it? Is that everyone in the choice of keywords, our site to have content, the content of the site can be reproduced in many sites, preferably a large portal site, forum, Blog and so on. The site's inner chain is best to do well, it will play a multiplier effect.

Long tail keywords on the site: Long tail keyword for a new station is particularly important, why do you say so? Because we can not in the new station just on the line will soon have the main keyword very good rankings, then the long tail keyword will give our site a certain amount of traffic, so that the search engine will also visit the site, It is very helpful to promote the ranking of the main keywords. So what kind of word is the long tail keyword? is relative to the main keyword longer point of the keyword, but if the word is not too easy to row in Baidu, Google home page location, then we can choose a long tail keyword placed in other auxiliary pages, then our word is very easy to do Baidu first. This also has a benefit is: for the third category keywords: Baidu related search and dropdown key words.

The third category of keywords for today's optimization of the market has entered a white-hot stage. We all value this, although these can not bring a very intuitive promotional effect, or direct economic benefits, but the third type of keywords will give enterprises a great publicity effect, or even flow.