What should be noted when choosing a keyword

Abstract: In the SEO optimization of this field, the keyword refers to users in the search for relevant content used by the information, this is the basis of SEO optimization, SEO optimization is one of the role of improving the page and a keyword relevance. and keyword choice is SEO optimization in the heavy

SEO optimization in this field, the keyword refers to users in the search for relevant content used by the information, this is the basis of SEO optimization, SEO optimization is one of the role of improving the page and a keyword relevance. and keyword selection is an important core of SEO optimization, choose the right key words to make our SEO work meaningful, to be SEO the general direction to grasp the right, so that our SEO optimization work will not be white. Here with everyone shallow to choose the key words of the analysis of some of the attention of things, but also hope that we have good suggestions.

First, the content of the relevant

Before choosing a keyword, we should first determine the content of the site, around the content of the site to determine the keyword, rather than first select the keyword and then determine the content. We want to select the keyword and the content of the site want to match, otherwise the search engine will think your site's relevance is not enough, so that no better weight.

Second, the professionalism of the key words

Keyword selection should not be too broad, too broad, will not be conducive to optimization. For example, personal website, to do news, travel and other words, although very popular, such words search volume is very large, but the conversion rate is very low, which is not conducive to optimization.

Third, search volume

We have to choose the key words, to have a certain amount of search, so we do up, will be someone actively to click, no one to search the words, even if our ranking is very close to the front, so there is no meaning. And, in the choice of keywords, to grasp the competitiveness of keywords, the key words we have to do it, it will cost a lot of human and material resources, and it is difficult to ensure that these words to do up, you can do some competition is not very big, but also have a certain amount of search words. For example, "small game" the word search volume is very large, we are difficult to do, then we can choose "Online games" This search volume does not have "small game" big word to do.

Business value

When we choose keywords, we also need to consider how to improve the conversion rate, which requires some commercial thinking to select keywords. Different keywords, although the same word, difficulty is the same, but the final result may be different, different results will lead to different user search, so, improve conversion rate is also SEO optimization must consider an important condition.

Each industry in the choice of keywords may be considered different, but the direction is still the same, we choose the keyword when all can use these points. This article by Shi Bi blog http://www.yigoula.com original release, welcome reprint.