Why can the ranking of personal websites surpass the search engine?

Abstract: The content of a Web site is really that high? In fact, we can see a lot of personal site rankings can be in a number of brand site rankings, and we open the content of personal sites will find: the content of the personal site is not

Is the content of a search engine really that high? In fact, we can see a lot of personal site rankings can be in some brand site ranking above, and we open the content of personal sites will find: Personal site is not a lot of content, then why the ranking of personal sites can exceed the search engine?

This involves the search engine's satisfaction with the site, although some personal site content is not very rich, but the content of personal web site is very high, format, font, size, paragraph, word order, creativity, etc. but do better than the brand site, which is likely to lead to a number of personal site rankings more than large sites, The following specific talk.

Search engine need relevance degree, Content correlation degree is high value big

For search engines, what they need is a site is to do what aspect of the topic on what side of the content, so a part of the content of the site is too high will cause the search engine attention, we can see some blog site rankings more than the portal site, such as Lou Blog, Many of these keywords are more than the large web site, why? Basically depends on the content of the site, we can go to analyze these seo great God's blog, they did not do a lot of optimization, only a separate blog plus some content on the preemption of a lot of rankings, from which we can see the importance of search engine relevance.

format, font, size, paragraph to improve its content included strong

Throughout the site, we will find that no matter what the search engines do, and regardless of user needs, we just need to do a good job of each site content to achieve the goal, most of the site lacks a sense of industry norms, many owners think the content has the line, as for its format, font, size, paragraph is not very important , so we can see that many of the content of the Web site is to eat not qi, the root cause of this phenomenon is the webmaster do not pay attention to, and for the search engine for a content want to be included not only to see the relevance of the search engine will also look at the content of the specific specifications, If the specification is not in place then even if your content is any better, the search engine will not be approved. Innovation consciousness is higher than traditional thinking, search engine friendly increase

As a search engine, their main purpose is to enable users to search the search engine for new knowledge, and the traditional knowledge of the search engine is not very strong desire, I give you a very simple example, if the search engine with the cold treatment of a lot of content, and the treatment of AIDS is very little information, This time you update an article on the website about the treatment of colds and an AIDS treatment content, I'm sure to tell you this content of AIDS is more easily included, because the search engine lacks this aspect content, lacks what to complement what this is a person's demand, and search engine is also so, From which we can get: to do a website or to do innovative content is better.

In fact, the search engine requirements are not high, as long as we use a serious and responsible attitude to complete our work, then the search engine will not be pushy, no matter how the search engine is also based on the webmaster and users on the basis, as long as the webmaster do a good job for users, then do not worry about