Why do SEO bid

Absrtact: I have always been the point of view is to do SEO can not only do SEO, of course, refers to small and medium-sized enterprises, such as a millions of tens of millions of of the big site, may need more people. But a small business site on so dozens of products, dozens of pages, a person can be with

I always view is to do SEO can not only do SEO, of course, refers to small and medium-sized enterprises, such as a millions of tens of millions of of the big site, may need more people. But a small enterprise site on so dozens of products, dozens of pages, a person can manage multiple sites at the same time, can also be a number of posts. But what I want to say is that these marketing work needs to be done around your website to promote marketing with SEO as the center. For example, do business micro-blog promotion also need to bring traffic to your site, do video marketing can be brand promotion, let users remember your site name, and then search your brand words into your site, so for the promotion of weight is also very good, of course, this method of promotion is quite a lot, here just for example, Next, why do you want to bid?

Internet marketing is a huge difference from traditional advertising, and one of the big differences is the ability to do precision marketing based on data. Do bidding to get a lot of data, such as a small business just recruit a SEO personnel, this SEO personnel for the enterprise's products, users, competitors in a short period of time difficult to understand over. One of the important things that a lot of people can ignore is that the search behavior in this industry is hard to understand. For example, we are made of iron box packaging, I never thought that users will search the tin box. And do bidding has this function, early we can use a wide range of matching, so that we get a lot of keywords in the short term, we can know the user's search behavior, which for the future precision Marketing provides a reference to the data.

It may be possible to bid for an extensive investment in the early stage, but these search behaviors and valuable keywords will be of great value in future precision marketing. Because search is today's largest application, the next five years is also the case, the search engine is still the largest entrance, Taobao store the largest source of traffic is believed to be its search portal, Alibaba is the same, believe that the Beijing-East open platform is the same. So there are search places there are SEO, there are seo places on the key words. The key word is after we do a lot of promotion foundation, in fact do SEO marketing promotion first thing is to build keyword thesaurus. The keyword contains a lot of information, such as user-shaped, user needs, search for the shape and so on. So when a person just enters a business, this data is very important.

SEO in the future is difficult to account for the mainstream of search marketing, small and medium-sized enterprises or small and medium-sized sites. For large sites, can play long tail power, they are not afraid, I have seen some large sites more than 90% of traffic from the long tail word. So they live well without bidding. Long tail power is difficult to develop to the SME site, because the pursuit of limited. For example, you a site how a total of so dozens of hundreds of pages, how can you get a lot of traffic, the general SME station SEO traffic basically from the main keyword. This is the site itself limited, the number of pages only so much, in addition to general Resources Limited. Now the flow of more and more to the big site tilt, search engines believe that large sites are trustworthy. A website itself long tail keyword to want to have rank is also not easy, especially small and medium-sized enterprise site, so the Core keyword ranking task can be entrusted with the core keywords of this mission. But the order conversion should be completed by bidding, we can set up a very beautiful in line with the user needs of the special bidding page, so conversion rate will be greatly improved.

The core keyword is used to do the brand, long tail keyword is used to do transformation, the future many need to promote the information also mainly falls in the long tail keyword body. For example, we go to classify information and business-to-business Web site send information can not use the target keyword, the target keyword will not be able to row up. In the future it is likely to spell who is more able to dig keywords than who, I always think that mining keywords is a kind of ability, seo an important skill, of course, also include the potential need to see the keyword behind, and of course, the ability to filter keywords, SEO is not always the insurance, if the hope is completely on the SEO, This is a bit dangerous for a business, should be a variety of marketing tools together.

Good bidding can also help to SEO, if you are a new site, search engines can only rely on the outside chain and content quality to judge your site good or bad. But if you are really excellent site, such as your browsing time is very long, bounce rate is very low, PV is very high, the search engine can know in advance that you are a quality site, which will shorten the audit period of your site. SEO can be combined with the bidding to do, if you want to be a garbage site need to do separately, your site a variety of data is not good, bidding information is not good, users do not need advertising information, that is a great disadvantage to your SEO, so the success of SEO everything is the content ah, bidding is a good thing, is worth all SEO personnel to understand and apply. Hope that the vast majority of seoer do not just do seo, two ears do not smell bidding.