Why should there be web site planning this post to interpret the significance of the site planning

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In the network marketing has a special position--website planning, but often in the side will appear two kinds of situation: A, the website planning The thing is no idea, do not know why to do, so do out of the page is no value; second, the site is often very complicated page planning, although very innovative, But there is no relationship with the product, marketing is very far-fetched. So, many companies think that the site planning this position is dispensable, not put into value. Today, Sun Chen come to analyze with everybody why want to have a website to plan this post?

What is website planning

Website planning is one of the key contents of successful website platform construction. Site planning focused on what the solution can bring to customers what value, and by what means to achieve this value, so as to help the salesman to win orders; website planners require a wide range of knowledge, must have the market and sales awareness, with strong communication skills and the ability to express words, Familiar with business information collection and information analysis methods, familiar with the network advertising and search engine optimization methods. Site planners to do the work is not only a plan to write the book, but covers from the understanding of customer needs and the art staff technical development staff to coordinate the work of the site to publish publicity and promotion and so on a number of things.

Why is there a website planning this position?

In the network marketing is mostly some products, basically choose Network Marketing, are for product brand marketing, product packaging, so as to achieve the corresponding benefits. and site planning is the whole way to marketing, you can say, a good site planning, you can increase your product sales, so that your site more beautiful, so that your brand to do more loudly. However, is often a lot of web site planning did not do so, so many industries think there is no planning feeling is the same, and some do not recognize the site planning company will think that any one copy can do. The so-called establishment of a post, has its inevitable value. Sun Chen that: The main value of its website planning is embodied in the following aspects:

First, with the market positioning to make users the most needed web site.

Many companies in the site will be such operations, to see if the peer has a good template, have the right to pull down directly, and then the content and other details of their own company, then a page is done. Maybe this is the quickest way to start marketing quickly, but the late-stage marketing of this effect is what makes you unable to move. Stand on the user's point of view, the same template, whether you copied someone else or was copied, are not trustworthy, so that this is harmful to the behavior of the people.

Sun Chen that: A qualified website planning will be the company's marketing products for analysis, in this mixed IT industry, to find their products reflect the value. To understand their products, as well as in the market positioning, are the site planning needs to do. Also, do the site planning, you need to consider is the user, because we in product marketing is the first consideration is the user, such as why users do the Internet, why users want to see this page, the user is looking at each page is how the mentality, what kind of content is the user's most concerned about, Users looking at this page will be involved in the ideas and so are more critical.

Ii. How to make more money on the planned website.

Said before the general network marketing is for product packaging, high yield. In general, after packaging a product, only the corresponding network optimization, or bidding. However, other profit models are difficult to open, so that, from this issue, it is not difficult to see the value of the site planning.

Sun Chen that: for the site planning, the first thing is to consider how the site to make a profit, through the normal channels of their own products packaged out, so that the user group to recognize their products is the most important.

Third, the site later operation mode of planning how to proceed.

A website to build a successful, later how to operate, for example, the main marketing trend is what kind of way to take advantage of marketing. Packaging the entire site's operating mode, including how the team to build, the site (product) How to monitor, how to test, how to promote, how to promote the market, how to expand the market and so are all need to consider.

Sun Chen that: the so-called operating mode of a company can be divided into: strategic operation mode, tactical operation mode, the company's organization operation mode, human resources operation mode, product operation mode, marketing operation mode. Website planning to make a reasonable site later operation mode Scheme, and then let the company put into practice, the effect will improve a lot of OH.

Four, the website operation cost budget plan.

Investors are more concerned about the cost of making a website and complaining about the whole site. Many investors will feel that their investment in the funds and the proceeds do not match it? But, again, analyze how to spend money, which money should be spent, which should not be spent, but do not know where to start.

Sun Chen thinks: Every website operation must consider is the question of cost budget, if make a living beyond the income is worthless investment, so, any investor will not do. As a website planning, need in the entire operation, will be the entire site cost, which includes how much to do this site, what kind of talent, how much money is needed, as well as with product marketing, how much money to invest, and so on, must be considered for investors clearly.

I believe that through the Sun Chen of the meaning of the site planning has been understood one or two, in fact, for the site planning, in all aspects of the ability to require a higher, but also need you to work together, more questions can add my qq:331055515, thank you for your attention.

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