Why the content of your website should be updated

Source: Internet
Author: User
Keywords Content Update

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Why do you want to update the content of your website? It is estimated that a lot of people will answer that the snapshot will not be updated until it is updated. Content update is to do long tail word ranking. If this is the case, then please read this article carefully:

In fact, the frequency of site content updates first with the industry has a relationship. For example, wedding photography in accordance with the season to update is better, Decoration Industry FAQ can be updated by season, such as summer decoration to pay attention to. Therefore the requirements of different industry renewal are different. Generally speaking, the flow of relatively large sites, such as TV series Bar, because he will continue to attract users to see, the frequency of updates is naturally large.

When the beginning or a new station, the update frequency can be less, because at this time the site has no traffic, the user needs relatively single. But when the site after two or three months, there is a ranking of traffic. At this time, the frequency of site updates should be faster, because the user needs will be more and more, and is no longer a single demand. The frequency of specific updates can refer to the average of the top 10 websites in the industry.

Website is an irreversible process, especially when the site down right, we update content quality should pay attention to control. So you can keep your old users. For example, wedding photography, when the site is first in line, it is necessary to launch the latest photo of the month every week. In order to attract old users to continue to pay attention to our site. This is the core law of the user. If you want users to constantly refresh our site, then we need to give him what he wants to see every day. So we have to look at statistics. How much do you want to analyze the old customers? Because the rate of change is caused by the renewal of frequency, the changes of the shift. Also represents the proportion of old users, which will be directly reflected in the value of our website.

Every old station will encounter a platform period, that is, we often call traffic bottlenecks. When the flow reaches a certain value, it is difficult to rise again. In fact, the essence of traffic bottlenecks: It is our old user churn and new to the old user to achieve the balance value. Then we should reduce the wastage rate of the old users, and increase the proportion of the new users to the old users. Then we have to try to develop new content and categories to make up for the user's needs. For example, do SEO forums, you can add SEO tools to promote the platform period of increase. Of course, these are all required to try to operate.

We do SEO is a long-term work, a very important reason is that the user's needs are constantly changing, our site all the purpose of the user experience as the center. Satisfy the user, our update makes sense. Our site will have rankings. And only meet the majority of users, our site conversion rate will be high. This article by the Shenzhen seohttp://www.wins8899.com original, the transfer creates please leave the source.

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