Zeng: The five places where the tea mall is worth the effort

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Tea Mall site and other malls do not have much difference, is generally the type of pictures mainly displayed in front of the user, although engaged in the tea site optimization time is not long, just took over one weeks, but for this site has a certain understanding; Only a relatively deep understanding of an industry, can play the limit of SEO, just contact with the Tea Mall, for a lot of tea on the noun of a little knowledge, can only slowly to learn, the following said the tea shopping mall optimization worth the effort of five places:

Keywords Mining and optimization

For a just take over the tea mall Seoer, personally think the first thing should be to work hard is the key word mining and optimization, such as tea set this target keyword, can be divided into tea sets, gift tea, martial arts tea, etc. With tools can be done, but we should consider the conversion rate of keywords, what kind of keyword conversion rate is higher, not a just take over the seoer can explain, only long-term observation of the user, in order to slowly find, in fact, not only the tea site, what industry is so.

Ii. update of the post in the station

Since it is the type of site to the main picture although it looks very pleasing to the eye, but this for a site is undoubtedly a disadvantage, because the station if there is no text update, you can only start from the chain side, outside the chain to see how much advantage? When their own outside the chain of resources others are sometimes, You have no advantage to compete with your competitors, therefore, I think that the optimization of the station should be combined, the first and foremost of course is the update of the text, so we recommend that the homepage can call some user comments, tea-related information and knowledge, but do not ignore the user experience and conversion rate of this piece, the rubbish content into, will only make the site counterproductive.

Third, the source and clarity of the picture

Although a lot of pictures online, but many pictures have a watermark, even if not a lot of watermark is more vague, stereotyped pictures will make users disgusted, for the tea mall picture This piece, think should take practical action to deal with, their own time to take photos, such pictures can make the site more bright spots, To some extent can increase the credibility of the site's authority.

Iv. layout and setup of navigation structure

Navigation is a very important area of the site, for a tea mall, so many keywords how to show on the navigation? It is impossible to put all the keywords on the above, for this, I think should be the tea classification of a deeper understanding of the action, Classification is of course a vital role for user browsing, once the user wants to find a tea, click for half a day can not find, turn off the page is very possible, personally think that the layout of the navigation structure and settings can be made into the kind of mouse put up to show two classification, which is conducive to user browsing and search engine crawling.

Five, the quality and quantity of the outside chain construction

Outside the chain for a website is essential, especially in the face of strong competition in the tea industry, only to optimize the optimization of the site to optimize the keyword, and can say that not a few people's website content is their original, many are collected from other people's websites, so there is not much "moisture" article, Competition with other people's website in fact, there is no big advantage, so the chain can not be ignored in the pursuit of the number of colleagues must put me good its quality, anchor text-oriented outside the chain of course is the best quality, but the diversity of the chain can make a website more dynamic.

The above is the tea set (http://www.zuipin.cn/chaju.html) for everyone to sum up on the tea mall five points worth seoer work, of course, the details of this need to pay attention to a lot of detail, and then slowly summed up, Exchange qq:528449165.