Zhou: I challenge four points of experience in big companies

This article from the entrepreneurial State, the author of the @ Zhou, Lei Feng Net has been abridged. Zhou said that in China, large companies were worshipped and entrepreneurs were seen as troublemakers and spoilers. and claiming to be the internet industry make mistakes, the most scolded people, experienced a lot of failure, have some real feelings, and in this article to share to the entrepreneur.

The only place I can boast is that I can make the most mistakes in the internet, get scolded the most, and then go through a lot of failures, so I have some real feelings.

The true subversion is not the arrival of gongs and drums, but the gradual infiltration and change in ways that you and I do not realize. When you analyze a case, be sure to go back to the front of history and see what it looked like when it first started. At the beginning of each product, as long as a point is enough, use this point to impress the user.

Give a classic example. Intel has two rivals, one of which is AMD. Why has AMD been in decline for so many years with Intel? Because it's played exactly according to Intel's http://www.aliyun.com/zixun/aggregation/28540.html > Game rules. Intel's rules of the game are more computational power than who, more than the core, the result is higher than whose temperature, than whose main screen is larger, so AMD is so play disabled. But another company has upended Intel from the 8201.html > Product experience and business model, which is arm. From the product experience, it goes against Intel, not computing power, but cheap, low-power. As long as the two points to the extreme, Intel will be very painful.

I have recently been talking about the listing of YY. In fact, yy the earliest time, or 360 the earliest time, if Tencent think this thing is wrong, immediately organize a vote people also to do, then we really have no chance. The only thing that can be done is that the giant has given you at least 3 years of ~4 years of blank time. When you have a big deal, the giant again to strangle you, the difficulty has been much greater.

So sometimes I feel, you do not be optimistic about the two possible, one is that you really did a special two things, the other is that everyone can not understand, which means that you do things may be a very cow. So don't in the beginning of the pursuit of perfect products, we have too many products in this industry do not salty, to pursue at a point like a knife can solve the user's problem, so that users have a particularly strong feeling.

I don't particularly like to play with concepts. Although sometimes in some speeches have to use, such as O2O. There are too many of these words in the industry, but the word is an afterthought, and users never understand.

The Zhangxiaolong of micro-letters told me a bitter. He said do you know who my biggest opponent is? It is not a rice chat, rice chatting is a piece of cake, they have been wiped out. He said, my biggest opponent is Tencent internal mobile phone QQ, we are to fight for breath. In fact, mobile phone QQ team use more resources than they are, but mobile phone QQ team made the mistake is that they are the PC side of the QQ into mobile phone version, constantly doing a lot of small things, but there is no combination of mobile phone characteristics, such as sensors, positioning, nor from the user's point of view to do. Micro-letter is actually to the text and MMS, even to the traditional voice business subversion, from experience to the subversion of the business model.

Micro-Letter finally success, not to say that it is an IM, nor is there any concept, but really at some point caught the user's heart.

You want to be like me, fast switch to small white mode, or call two fool mode. Our company employees to make products after happy to find me, will often be I scold. They all feel very wronged, I said you do not have wronged, you this product to do again difficult to use, always or own products, as a rational CEO Zhou can understand, but as a small white user Zhou 祎 can not understand.

Tencent QQ is a very successful product, but have you ever used the earliest version of the OICQ? Does it have a good interface? So for a long time, with QQ people are embarrassed, are cock silk users, Gaofu, Bai Fumi are using MSN. But why does QQ have a strong vitality? or that sentence, the interface is not the core of things, the core is that it satisfies the user to find friends, communication needs.

China advocates the culture of losing the king, so we always adore the big companies and look at the entrepreneurs. Small companies that challenge large companies are considered to be very legitimate in the United States, but they are often considered trouble Maker, spoilers, troublemakers and kings of destruction in China. A lot of people think I was deliberately to destroy who, in fact, I think, any damage to the business model, subversion of the giant's behavior has a prerequisite, that you will be able to create value for consumers. If you can't create value for the consumer, just to destroy it, then this destruction will not produce any damage, no meaning.