With the rapid development of mobile internet, mobile shopping is gradually being paid more attention in the market. The industry is also widely predicted that in 2012, with the rapid and rapid development of the market-oriented smartphone, the new electric quotient environment will accelerate the innovation of the electric business with the characteristics of random and time fragmentation. According to emarketer, a market research group, 50% of Americans now have smartphones. Experts also predict that by 2015, 8% of E-commerce transactions will be completed via mobile platforms. China's mobile-phone boom is also not comparable, from the Apple 4S crazy hot ...
(This article is published in the "East China Furniture" September 2013 issue) since joining the home electric business industry, has been in the practice of constantly exploring the road of home electric business development. First O2O mode, mainly the network group buying mode in the landing of traditional shopping malls, and then online integration, that is, the traditional home channel how to develop the electric business strategy. Although quite a harvest, but rare traditional home channel ultimately win the direction. So, I take the vision to break through the limitations of traditional electric, from the process of home improvement to explore the ultimate direction of electrical business development. After a period of thinking, suddenly have such a concept: ...
Recently, a lot of people traditional business owners asked me, E-commerce can do, when to enter is the best time, how to enter the least risk. I think this is the general concern of the industry as a whole, it is necessary to explore, combined with their years of experience to talk about some of their views, hoping to help you. E-commerce development to now, the overall market has a lot of growth, last year, the proportion of the retail sales accounted for 3.2%, this year is expected to be more than 4% is likely to reach 5%, the overall sales are expected to reach 890 billion, compared to last year's growth of 78%, the growth momentum is still strong,
In the mobile internet era, a variety of complex platform business models, there is a very basic and very effective business model, which is based on a vertical subdivision of the customer base, to provide them with quality, platform, support services, into the profitability of the enterprise, such a business model in-depth and real. This is an example of a platform-oriented business model for women. To put it simply, this type of platform business model provides an integrated, interactive mobile Internet service for the life, fashion, and entertainment needs of female consumers, thereby trading or ...
Suning Electrical Appliances A few days ago officially renamed as Suningyun Business, and put forward a set of fuzzy concept and strategic transformation concept, in suning new business model, and did not show desperate to enter the line of determination, but unexpectedly put forward the store business, retail service provider concept, so that the market people a lot of thinking. We think, are Su ning why not emphasize the Internet of enterprises, this is the success of the current successful electrical Business Enterprise Foundation, deviated from this track, Suning can become? I think, all changes need to consider the reality, Suning walked the road before no successful experience, does not mean that Su Ning will fail. ...
In Su Ning's eye, the choice which oneself makes does not move toward the electric business model so simple. The company is looking at and adapting to the evolution of the retailing industry from a larger perspective, and its choice will have a significant impact on the direction of China's retailing industry. In Chinese retail companies, the companies with the highest penetration rates for smartphones and ipads may be suning. Suning Electric Appliance Chairman Jindong In an interview, sometimes unconsciously pick up the phone, point open a name "Suning BI" application cast a few glances. Whether it is the day's online sales, sales chain, or each large area 、...
Wen/Chenshu starting from August 6, Suning started the scale of the history of http://www.aliyun.com/zixun/aggregation/7575.html "> Electric sales promotion, known as the Hundred-Day War." Suning Chairman Jindong is internal mail, call all staff to open a suning internet transformation of the battle. 1.8 billion micro-letter red envelopes, lasted 3 months, thousands of stores under the full investment, such a generous way to let people see Jindong determination and courage. Some people think this is Su Ning's jedi ...
Online Price below ... Su Ning sacrifices "kill recruit", the sword refers to Jingdong and the sky Cat. Suning in the release of Q2 earnings, sales of 5.28 billion yuan, although with the previous estimate of 5.9 billion yuan has a certain gap, but compared to Q1 only 1.923 billion yuan income, more than doubled. Circle people know, suning easy to buy Q2 performance growth, 6.18 work not. Taste the sweetness after the Su Ning, in the line of the same price of the "kill recruit", again put words: The second half of the sales 15 billion! Suning Electric Appliance Vice Chairman Weimin again to the market thrown a balloon, that is ...
"Chen Jiao View" in the next many years, both high conversion rate and strong brand exposure of the search engine will be the rapid development of electric business enterprises effective driving force. The investment in the E-commerce industry has only increased, with hundreds of millions of of advertising, more than 1 billion dollars in private equity, and hundreds of listings in the next 3-5 years, all of which indicate that the spring of E-commerce is already coming. For the electric Business Enterprise's advertisement investment, outside the industry person may all relish. Portal sites, search engines, SNS and other channels everywhere see their figure. If compare various marketing channel push ...
Written in front of the words: This is a serial, considered for a long time, do not know where to start writing. The development of China's electrical business to today, can be said to have formed a scale, but too many electric dealers did not find a right way to go. Although there have been philosophers said that the road is to come out, but looking back on the growth trajectory of the electric business is not difficult to find, this road may lead to a cliff, perhaps to success, perhaps to hell ... A few of the future, will involve a number of well-known models and the analysis of the future, I hope you put forward sincere opinions, rather than complaining. At the same time, I also welcome you to listen to the electric business bosses of the views, after all I have ...
Jingdong Su Ning's electric dealer price war just in the past, Gome said to develop big electricity business, Wang also announced to enter the electricity market, it seems that the Horn of the electric business scramble just blew. But the traditional electric dealer sells the product mostly is the tertiary industry, in several big traditional electric power monopoly market situation, northward has raised a group of professional fruit and vegetable electric quotient, will reach the primary, and quickly has the relatively fixed customer crowd. Does the development of the fruit and vegetable electric quotient mean that this is electric Shanglanhai, vegetable electric dealer, really feasible? A few days ago, a fresh electricity dealer in Beijing did not ...
Nineth recruit: Playing independent "currency"-the internet to pay the monetary and financial case: Tencent began to issue the network of virtual currency Q coins from May 2002, used for QQ users to pay QQ QQ line number, QQ member Services or buy virtual clothing, scenes, cosmetics, exchange game money to buy game props and other virtual goods, Its official price is 1Q yuan = 1 yuan, but only one-way exchange. It is estimated that Tencent's 2011 game income of 15.8 billion yuan of about 70% of the income is through the Q currency to achieve. Since then, internet companies have launched their own "currency." ...
Recruit: Play financing--pre-sale order financing financial case: September 27, 2012, Cat United Haier launched a network of customized LCD TV. Haier commander in chief LCD TV using custom, and then the way to advance the deposit. Custom stage through the day cat Electrical city, Haier Mall, the chief official website three platform, 8 days by 1 million netizens vote, on 6 customization points, including television size, borders, sharpness, energy consumption, color, interface to vote, and then according to the results of the vote scheduled production, and in the days of the cat and the Platform for pre-sale. After only 48 hours on the sales of 24-inch LCD 3000 units ...
Former electronic commerce finance old play in modern China, a very famous businessman, financier Zhiyong (1818―1907). As Chogui grandson of Zhiyong after the family business, in the social unrest, Binghuangmaluan the late Qing Dynasty, Joe's business to the peak. Zhiyong at that time did the first thing, is to dredge the South Tea road, Silk Road. The use of tea, silk, such as physical goods to promote and generate currency flows. At that time, the merchant Road bandits and disorderly military aspect, businessman carrying a large amount of silver is very dangerous inconvenience. And the bill of exchange of the draft even by the Bandits, no secret memory can not be in ...
Text/Huang Jianming micro-trust: huangjianming026 from 2004 to now, red children as a vertical electric dealer has been ploughing for 10 years. According to Red Child member data, 10 years have nearly 30 million maternal and child users on the platform of Red children to enjoy information, purchase mother and child supplies, this huge data means that since 2004, every 6 babies born in China, there is a service to get or use red children, And this one of the milk powder and diaper purchase high ranked single category sales top, which also makes the red children become a well-deserved domestic "...
Electrical Business Category expansion has been carried out, following the 1th store on the line fresh products, Cofco I buy nets, Beijing-east, Shun Fung optimization and other electric business enterprises have online or hype their own fresh channel, a snatch of fresh market campaign officially launched. E-commerce operation needs information flow, capital flow and logistics three support, on the line of fresh products for the current electric business enterprises in the information flow, capital flow has not much impact, but added a small number of SKUs, and fresh product characteristics, that is, strict preservation conditions, high hygiene requirements, Timeliness requirements of higher determines the logistics is the key to restricting its development ...
Many people took stock of the 2013 hot words, actually forgot another--fresh electricity business. Fresh electricity Business Although no bitcoin, internet finance so fire, but in the electric Business Circle, 2013, fresh electricity business is undoubtedly one of the hottest topics in the electric industry. Why? The overall situation of electric power has been set, only the last piece of Blue Ocean 2013, for China's electricity business, is undoubtedly the year of certainty. The 2013 has reached an inflection point in the wake of the growing savage growth of China's electricity market. Therefore, its early stage of rapid growth will also fall, competition will ...
When the small, as long as the rainy years, small ditch small gully is full of water, my friends and I love to do is the water to touch the fish, the last catch fish is not very large, and most are "tasteless tasteless" silver carp, take home to cook a pot of silver carp soup, one breath drink two bowls. At that time there was a retired teacher in the village, kind of a good melon, his home of the grapes famous village, we are a few naughty, occasionally will go to the orchard to steal some grapes satisfy, do not mention how delicious. Then I remembered why everything was so delicious? Obviously because the food is very fresh. So what exactly ...
Recently, fresh electricity producers have aroused much discussion in the industry, and more and more participants in the market have become more and more. From the big background, the hot and Chinese food safety is related to the great pain point, and industry-driven and capital-driven also play an important role. Although the parties to the development prospects of optimism, but at present, domestic and foreign manufacturers of fresh electricity are mostly small and beautiful cause. Quality Road Consulting that the development of fresh electricity dealers by the region, the audience and product category restrictions, to take the appropriate strategy should be a broad. The environmental background of the fresh electricity trader's going hot even though many enterprises have already carried out the practice of fresh electric power companies several years ago ...
Lift up the vertical electric quotient, book, 3 C, mother and child, clothing, diamonds, food and beverage, etc. we are not unfamiliar, and each subdivision industry has also formed a representative of the electric business enterprises, such as when, Excellence, Jingdong, Suning easy to buy, Gome online, where guests, diamond birds, shop, etc. 1th. However, the mention of fresh electricity, perhaps the vast majority of netizens could not think of the corresponding appliance business platform, the core reason is that the products of fresh goods standardization low, high logistics cost, difficult to save and transport wear out, make the fresh electricity business is recognized as "the most difficult hard to chew", the current domestic mainstream electric platform basic ...
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