Five difficult problems in solving KPI Evaluation index of electrical commodity brand communication work

This article is the author of the Feng Lizhong, micro-letter public number: Hemuce puzzle One, the electric business enterprise why not willing to talk about brand? 1, the current Jing-dong, cat and other strong channels for the electric Business Enterprise channel brand Promotion, provides a lot of tools, in the Beijing-East Cat station exposure can increase brand awareness, but also can sell products, why go to Beijing and the days outside the cat to do brand spread it? Sell goods is the hard truth, as long as someone uses our products, and because of my product quality initiative to recommend my products to others that good, this is not to do the brand? 2, the old customer activation and new customers to obtain the most simple ...

Crack the development mode of electric business

In the second half of the year, the electric business cold Winter said whether the industry analysts or the electrical business practitioners have a deeper understanding of this statement, has been greatly favored by the capital of the electricity business is not as good as before, the complaints rate of the site soared, all kinds of signs that the development of electric business enterprises in addition to speed, behind the hidden another trend--        The market began to evolve, winning over. Only the consumer class ...

The electric Dealer "World War II" Hair-trigger!

Although the electricity merchant "price war" has already died down, but "the interest war" after the parties are not very quiet, still to be vocal, continues to boast also has, gives the people take for granted one kind of feeling: Looks like all sides are preparing for the surface. Some people say that electric dealers will also set off many rounds of war, and in this speech soon, a "Jingdong mall shielding a Amoy net" message is spread over the network, so people began to watch, have discussed, the message has a model, the argument is reasonable, first not to discuss the true and false news,   The mere release of the message is enough to cause taste. A Amoy to borrow the question ...

Platform Electric dealer Hunt clothing tail goods will face the three major crisis

Platform Electric dealer Hunt clothing tail goods will face the three major crisis Cheung a year ago, only the goods will be landed in the NYSE, offering a price of only 6.5 U.S. dollars, and now the stock soared to 36.56 U.S. dollars, and two consecutive quarters of profits, the market value of up to 1.849 billion U.S. dollars. When http://www.aliyun.com/zixun/aggregation/34734.html "> domestic electric Dealer" Ten power Nine losses "for the profit is trapped, only the goods will blockbuster, created a fast profit of the electric dealer miracle. To be exact, ...

The road of SME electric business under Platform war

The road of the electric quotient of small and medium-sized enterprises under the Platform War Cheung this year, the business market has fluctuated and diversified. On the whole, China's business-to-consumer is entering a mature period, and competition will be further intensified. September 19, Taobao Mall launched a high-profile open business platform strategy, and with 38 vertical enterprises signed strategic cooperation.     One day later, Tencent Electric Shang Taiwan QQ NET purchase was exposed, 6 companies will be in the early QQ network shopping. War ...

Brand Discount Special selling: The second spring of the electric dealer?

The price war tide fades, the brand discounts the special sale army to attack! In the only product will detonate the brand after the special sale, Jingdong, when and where customers have launched a special sale channel.   5.17 the day, the conservative three major telecom operators set off an unprecedented fierce mobile phone sales, lasting a week; Meanwhile, 5.20 l ' oreal to stay in Le Bee network to make a special sale will debut ... For a time, the brand discount special selling is rife, the electric business seems to usher in the second spring!   For those who have been labelled as aggressive labels, is this new business model A bubble, or is it a good medicine to save electricity? A mixed bag of ...

Brand operation solves the awkward situation of electric business enterprise at present

Recently, we all like to talk about the company, close to bankruptcy, the people, and enjoy, see that the company is the envy of jealousy and hate a whole set of processes to play to the extreme, the intrinsic reason for what? Let's give you a ' big ' example, Toyota blindly pursue the world first, yes, the world first took off, but there has been blind expansion, the pursuit of quantity, ignoring the quality, ignoring the after-sales service, the end of the global recall of cars Toyota crisis, for this problem many management gurus have discussed, one of the views, I very much agree with " Toyota has found its own expansion ...

Brand Electric quotient pattern delimit next station heavy in precision marketing

Wen/Zhang Shule in this year, the double 11 electric business before the war, the brand electric dealer has already sharpening, ignited the war in advance, especially between the traditional brand and Amoy brand. Only because the pattern is demarcated, no longer multifaceted, and evolution is pillars, its marketing idea also upgrades from tactical level to strategic level. Battle: The traditional brand and pure blood electric quotient of each other than the traditional sports brands such as Li Ning big open in the field of electric business, after the physical brand camel Camel, Jack Jones momentum is also very strong. According to relevant data, as the traditional enterprise first successful electronic business representative. CAM ...

Ticket dealers sell not tickets but user experience

I always watch a few plays and concerts every year, it can be clearly seen that the annual performance of more and more, the entire performance market is in a thriving stage, but also found that the ticket dealers are still in the original state, the vast majority of the market ticketing power, is actually ticketing agent sales, the sale of tickets as a core product. Ticketing products are very suitable for the electrical business, but the threshold is very low electricity quotient, because ticketing goods have two characteristics: Light logistics and can sell. Ticketing company whether to provide a paper ticket or electronic ticket, the cost of itself is extremely low, while the performance is a kind of cliff-type products, a performance to end the performance of the tickets ...

Peng Hongwei-Network let him reborn from the disabled youth to the network life of the electric business elite

There was an idea early on that I'd like to introduce you to the next 28 members of the founding team of the network experience, in the process of sharing their network experience, thus bringing to the same industry in the young people more reference and inspiration.         Up to now 28 to push the founding team members have 34 people, not to say that each team members are now very good, but whether it is success and failure, there are worthy of new people learn from the place. We all know 28 push forum is launched November 11, 2010, the reason is called 2 ...

Taking stock of five major fresh electric dealers abroad

The discussion about fresh electric power supplier or fresh O2O is very hot recently, and all kinds of fresh and small websites are established respectively. Product Network before the release of the "fresh O2O, who can do the restaurant" a article, that the restaurant do fresh O2O have the advantages of sourcing and experience, and fresh O2O feasible path analysis. Although the industry has high expectations for fresh electricity producers and fresh O2O, it is undeniable that there are very few successful cases at this stage. Product advice Next will be released some relevant articles to explore the fresh electricity business and fresh O2O, the collation of a few foreign do a good health fresh electricity ...

Women's electric Business platform war starts with the spokesperson

Introduction: The power of fans according to industry friends, because professors participated in Jiangsu TV's strongest brain, so already have fans to raise money to buy it for Jiangsu TV ads. 3721.html ">2014 Year Spring Festival Gala is actually the Spring Festival gala of Min, at least in the entire microblog is so." From the fans want to min on the Spring Festival Gala, to the late Min to determine the Spring Festival Gala, Min in micro-Bo set off the upsurge is a wave higher than a wave. Occupy a hot topic for a long time, so we know who this person is. March 12, Beautiful said the successful signing under Exo-...

The agricultural electricity trader cannot escape the price war

Agricultural products are just a subcategory of the food category, because of its special product attributes and supply chain requirements in the operating mode and the common food is very different, in all products of the retail industry, food is quality, storage, transport requirements higher commodity, because it and people's physical and mental health is closely related. Http://www.aliyun.com/zixun/aggregation/25952.html "The development of > Food electric business has been relatively mature. A shop, Cofco I bought the network are the forerunner of the Food electric dealer, and agricultural electricity ...

Rural, electric dealer's next stop to Gold rush

Now the internet, like smog, enveloped Beijing, Shanghai and other big cities, slowly spread to the two or three-line city, now even the countryside can suck a fresh "haze air". and fog and haze is different, the Internet has a natural subversive attribute, with the increase in rural network penetration, more and more rural elite began to explore the wonderful world of line, chasing the pleasure of the clouds, and echoes, the three major Chinese internet groups have tentacles reach the rural depths, Ma for each young men and women who want to fall in love, reserved a QQ Liang number, Robin Li's Baidu, become rural women ...

The ruin of the public brand which should be prevented by agricultural products electric Dealers

Over the years, the role of the brand in agricultural products has been deeply rooted, especially now e-commerce gradually used in agricultural marketing, brand attention to the degree of unprecedented increase. As an important type of agricultural products brand, registering and operating the common brand of agricultural products has become an important way to promote local specialties and expand market sales in some places. As the cooperatives themselves say, "Simple production of good vegetables is not, no brand, difficult to enter the supermarket, difficult to sell high prices, to promote more is not." "In recent time, the author also contacted a lot of brand building demand, some are government personnel, some are agricultural cooperation ...

What's wrong with the information flow of farm produce electric dealer

The development of the Internet has brought great changes in agriculture, E-commerce is gradually infiltrated into the entire industrial chain of agricultural products, but a talk about agricultural products E-commerce, we all have their own insights, around this topic, has been a lot of wonderful analysis and comments. Lian Hing Agriculture expert team also in the following do a more in-depth investigation, found that some of the existing problems, the author here with you to discuss. We know the three main elements of E-commerce: information flow, logistics and capital flow. The same is true for agricultural products. However, some of the specific understanding of the existence of some questionable ...

Ningjie Network: The combination of local community and electric business

Webmaster House (chinaz.com) July 31 reported: By the home of webmaster, Baidu Entrepreneur Club, Sina Weibo jointly hosted, 265G co-organizer of the 2011-year "gathering webmaster strength, sharing entrepreneurial new life" of the Exchange party on July 31 in Wuhan Poly White Rose Hotel Hotel held, The meeting attracted more than 500 webmaster participants. Meeting invited webmaster Home founder Punk, 265G division President Zhang Zong, the original Sky Software CEO Zhang He, "The Internet's Da Vinci Code" author Mullhe, Wuhan Electronic Commerce Association Xu Qiang, Doodle game ...

Difficult to become the atmosphere of gome electric business!

In the 3B War, Sohu Masters Zhang in Micro-blog feeling Sogou was forgotten ... No one knows, in every battle there will always be forgotten role. Forgotten because you are not strong enough, you are not famous.   To be more harsh, to be forgotten is because you are not enough. In the Beijing-East and Suning vigorous price war has ended, Gome Online mall just back to God, began the so-called "mammoth" promotional. See the online exposure of micro-blog promotional copy, I assert that gome is nothing but want to come out and yell two, lest be forgotten. Now it seems, gome Online mall promotion, ...

At present, the basic business of making money is to do foreign trade electricity business

Recently many friends have asked me a common question, why the domestic company does not have the foreign trade to make good?   This really pours out the current situation of E-commerce, making money of the electric business is basically doing foreign trade. For what?   It is easy to understand the key links of e-commerce in our careful analysis.   First, the domestic flow to obtain high cost. One of the first questions of a stand-alone business-to-consumer is how to get traffic, and the cost of this piece directly determines your profit. At present, there are a number of ways to obtain traffic on the Internet, search, major network media advertising, social ...

What kind of electric business platform does the mother and child market need?

2012 Suning 66 million U.S. dollars to acquire vertical category of electrical goods brand "red Child", opened the electric business industry to seize the mother and child market, which also triggered the major electric business platform to enter maternal and infant supplies in the field of the tide, a battle for the mother and child market intensified. However, the child's money does not seem to make a good profit. Mother and infant electric business is booming behind the homogenization of serious, content piling, product heavy and full, the single revenue model and many other issues. The monotony of traditional operation thinking, how to crack, more need is destructive innovation and technical thinking. As a leader in maternal and infant electrical quotient, Su Ninghong children in the integration of ...

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