E-Commerce

This article for the Economic Observer newspaper "net Business" monthly special section for the manuscript, and some of the content also thanks to the help of Japanese talent Henryma Although there are many Internet services through the excellent product planning and win, but in the E-commerce market, the strength of the operation is undoubtedly one of the key to success. 　　Therefore, as the electric business people, many times it is spent on how to use some shopping clues and marketing tools to effectively guide users to order and repeat access. Take the organization of shopping clues for example, in addition to the common use of goods and categories for the dimension to operate, but also to operate the dimensions of personnel, ...

As a project leader, "the ability to zoom in and zoom out" is a necessary quality, that is, you need to be able to look at the whole thing from a 100,000-foot altitude (know the big picture) , but on the other hand can understand and pay attention to detail ability (attention to details). And more importantly, depending on the circumstances, you know when you need to adjust yourself to do this "zoom in" and "Zoom o ...

Previously introduced the Japanese electric business giant Lotte's business model and strategy, this article focused on the Lotte market, the core business success secrets. As an e-commerce platform, especially the Lotte mode is B2B2C, how to better for the seller (B) service is the most important, because this is the first step of "snowball". B2B2C here the second "B" is in fact mostly small and medium sized enterprises, Rakuten today can become the Japanese electricity market's first (business category, the second is Amazon Japan) mainly by a set of years of honed exclusive combination boxing, including: After ...

The previous blog introduced Rakuten's business model, which looked at its strategy and ecosystem. Strategy (strategy) refers to the development goals and plans that a company needs to determine based on its external environment and its own circumstances. Although there is no guarantee that a company with good strategic thinking will be able to succeed (because there are executive level), but it can be said that a no or only the wrong strategy of the company must fail. So how does Rakuten describe its core strategy? – "The objective of Http://www.aliyu ...

Japanese electric dealer successful experience in dry goods sharing one--green dog Pet shop 8 times times the secret &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Opening time: November 21, 2001 number of employees: 52 (including physical stores, warehouses, etc.) conversion rate: 15.37% &nbs ...

Japan Electric Dealer successful experience dry goods sharing two-small toothbrush big story, Lotte Market home appliances sales first secret opening hours: August 25, 2005 number of employees: 3 (Shop) conversion rate: 4.93% customer Price: 5181 Yen Open shop First month Sales: 39,075 Yen Open Shop Monthly sales: 510, 296.

This is the fifth article on the open platform of the Puji-she, focusing on Japan's Rakuten today, it is a comprehensive enterprise, the core business includes E-commerce, tourism, credit and payment, financial securities, news portals. 　　This article focuses on Rakuten's E-commerce business, Japan's largest market Rakuten Ichiba (Lotte Market). The "American Center" of the Internet has affected many people, and in the field of E-commerce, industry practitioners and researchers are generally focused on Amazon, EBay, ...

Health medicine products have always been China's most popular E-commerce sales category. Especially in recent years, the aging of the Chinese people, white-collar occupational diseases and sub-health State is very common, the air pollution aggravating objective environment changes. Make people pay more and more attention to the improvement of physical fitness, which makes health, wellness products in E-commerce is very hot. The authors surveyed the large medical electric business platform, the large ginseng cultivation sales enterprise, the health product cat shop, and found that the popular health medicine products are in high competition and homogeneity of the Red Sea. ...

Wanda, known to the general public, is not its hotel, cinema line, chain stores and tourism vacation these industries, but Wanda's real estate, those years of real estate industry, Wanda Unique, to do commercial real estate, since then the wind, to do the top of the industry, naturally want to do any industry is no problem, 　　So then Wanda made the system, of course, the system closer to entertainment. Wanda's cautious for the insiders know, so Wanda did not choose not to take the edge of the industry, but in the adjacent economic circle extended hotels and other industries, this is Wanda's Square mode, as long as the entry ...

August, is the Internet festival: August 6, is the 20 anniversary of the birth of the Internet; Late August, the session of the Chinese Internet Conference held ... Network is the symbol of this era, in a short span of 20 years, the Internet with its astonishing speed in the development, triggering social production, business mode and people's way of thinking, lifestyles and other fundamental changes. In this, the electronic commerce still maintains the fast development momentum. In this era of wind and cloud, the entrepreneur is both a challenge and an opportunity. According to the China Electronic Commerce Research Center monitoring data show, intercept ...

(This article is published in the "East China Furniture" June 2013 issue.) It is a general trend for home enterprises to develop electricity quotient, and no one will have any more questions. But the key question is: How does the household enterprise develop the electric business? Experienced by the development of the household enterprises are aware of the electrical business is difficult to do. Otherwise, I will not love the rapid development of the electric business today, but rarely successful home enterprise electrical business. This article on the trimebutine furniture of the electrical business development experience, to analyze the household enterprises to do the electrical business why difficult and how to overcome difficulties. 1 How to persuade dealers to do ...

Now Taobao and cat are not very good to do, especially this year, many do Taobao, cat friends are losing money. Why do I know that? Because I have a few of the original cat did a good job of netizens, this year began to transform. What did they do with the transition? There are 2 of the original cat users, have begun to do their own-brand mask, and then in micro-letter to recruit micro-business agent. Know why micro-trust friends Circle so much to sell mask and mask new brand, a little idea of the day cat shopkeepers are running to get together mask. If there is no accident, soon the mask will be rotten, because too many people want to make quick money in the inside, ...

Since September, Alibaba has been stepping up the occupation of mobile power import territory of the offensive, on the one hand issued a number of policies, the blockade from the micro-trust public platform, shopping, such as the flow of web sites; On the other hand, the introduction of http://www.aliyun.com/zixun/ Aggregation/8261.html "> Mobile Social Application" between 4.0, each angle to save Ali in the entrance position of the absolute leadership position. From Ali's series of actions, for the rapid development of mobile electric operators, the entrance ...

In the 2013 China automobile Interconnection industry memorabilia, automobile electric business is a worthy record. Double 11, the car electric business with a dark horse posture to kill into the electric business encirclement, the appearance of the focus on the attention of all, but also caused numerous disputes. Is it really possible to sell cars online? What's the difference between selling cars online and selling them offline? What attracts consumers by selling cars online?　　 　　4S Store will not be inconsistent with this? Although there are too many questions to answer, but we first look at the December 2 Auto official micro-release of the latest data: As of December 2 noon, Auto crazy ...

After PCs, mobile phones, tablets and appliances, where is the next space for Internet intrusion? 　　The answer may be, the car. Both Google and Tesla are trying to change the eco-system inherent in the auto industry. One uses artificial intelligence and large data technology to try to achieve automatic driving; a production system that uses Internet thinking to reconstruct automobiles, and to make a pure electric vehicle with anti-traditional thinking. But today, Google's unmanned system is still in the experimental phase, it is away from the business to cross the supporting facilities, policies, regulations and other layers of barriers, and Tesla's annual sales are still in the order of twenty thousand or thirty thousand ...

3, electronic commerce key industry clothing shoes and hats accounted for the entire electric business retail sales of more than 30% of the share, books, cosmetics, audio-visual, etc. still strong. But it does not mean that businesses are only profitable if they are engaged in these industries. Instead, these hot industries have become white-hot, suggesting that companies should avoid engaging in these industries without strong brands or financial support. On the contrary, some derivative industries or subdivision industries will be very popular with the market. For example: Cosmetics and skincare products have always been women's favorite, but also a highly competitive industry. But pregnant women skin care products but few enterprises, there is a business in 20 ...

Course background: Electronic commerce is cloudy and unpredictable, on the one hand Dangdang, the Mai Lin listed, the stock price plummeted; only the goods will bleed seven days stock fall 33%; pull online IPO attempt, Fank IPO attempt, Jingdong IPO prospect is unclear, West Meter net, grab fresh net, product gathers the net and so on vertical electric business enterprise to collapse tide. All walks of life that China's electricity business intensified the winter, venture capital no longer pro-Lai E-commerce, China's electricity business seems to be a crisis. On the other hand, Gome, Bowser, Suning invested heavily in E-commerce, Taobao, Taobao Mall, a Amoy network split Independent company operations continue to expand;

Online retail accounts for about 1.9% of total social retail sales in 2010, compared with 6.3% in the United States and 7.8% in the US, according to the data from Eric Consulting. Relevant departments expect that by 2012 China's online retail sales market will reach 713 billion yuan, accounting for the overall market size of 3.5%. The country's Ministry of Commerce predicts that by 2013 China will account for 5% of the total social retail trade. 　　Data show that, on the one hand, China's retail industry in the development of electric business channel is relatively backward, on the other hand, the channel has unlimited potential! Therefore, the recent traditional enterprises ...

Introduction: In Micro-bo, micro-letter platform appeared, micro-electric quotient formed a new form, users pay more attention to Word-of-mouth, younger, tasteful, interested in new things, like and pay attention to social hotspots ... 　　Double is coming, are you ready for the micro-electric dealer? This internet story, on and off, chattering, today you block me, tomorrow I buy him, in short, there is no story is not. 　　Taobao shielding micro-letter such a big event son constantly to the popular list, apply a saying: Two horse dispute, will have a hurt! This time, who hurt? From Taobao, the inevitable loss ...

Noun popularization: "The conversion rate of advertisement" refers to the proportion of the netizen forming and transforming by clicking the advertisement into the promotion website. The statistical cycle usually has hours, days, Zhou, etc., can also be set on demand. The statistical objects include flash ads, picture ads, text chain ads, soft text, mail ads, video ads, rich media ads and other forms of advertising. Transformation refers to the identity of the Internet users to create a change in the logo, such as internet users from ordinary viewers to upgrade to the registered user or purchase users. Conversion flags generally refer to certain pages, such as registration success page, purchase success page, download success page and so on, these pages ...