E-Commerce

(This article was written in August 2013, published in the "Furniture mainstream" magazine. In the home electric business Line under the integrated progress of the difficult practice, I realized that the home electric business development is hindered the root cause, so put forward the concept of household electrical appliances. This paper tries to make a systematic analysis to the electric dealer, and emphatically answers the following questions: 1. Why is the home improvement electricity dealer? 2. What is the home improvement electric dealer? 3. What is the essential difference between home electrical appliances and household electricity dealers? 4. How to do the home improvement electricity dealer? 1. Why is the home improvement electricity dealer? Nearly a year ago. I summed up the status of home electrical business development as "online down, line ...

(This article is published in "Home Wired" magazine.) The internet is changing our way of life, and the change is the marketing model of goods. This change in the marketing model is not just an increase in internet sales channels, in some industries, the Internet will revolutionize the entire industry business processes and marketing methods. Home furnishings industry is about to be completely changed by the Internet Business mode of one of the industries. 1. The need for home improvement for the vast majority of people, home decoration is an exciting thing: a new family, a new way of life. However, for most people, home decoration is also ...

(This article is published in the "IT Manager World", September 5, 2013 issue) The difficulty of the development of home electrical business is an indisputable fact. I nearly a year ago used the "online can not get down, offline" to describe the plight of the development of home electric business. A year has passed and the deadlock seems to have been largely unchanged. There are many reasons for the industry to explain the development of household electrical appliances, such as furniture goods online difficult to experience and so on. But it seems to me that these reasons may all have stages, which is actually a classic question of whether a chicken or an egg is first. Why is home electrical business difficult to develop? Because there is not enough consumers to buy home online ...

(This article is published in the "true feelings of furniture," September 2013 issue) the development of household electrical appliances is an accepted status quo. A year ago, I summed up the trend of the development of household electrical business as "on the line, not on the line." 　　The impasse in the development of the home electric dealer is still largely not broken. It is said that home electrical business is difficult to experience online. This is of course the truth. But is there any other reason to hinder the development of home electrical business? Does the household electric dealer have the restriction factor to its development? 　　What is the direction of the development of home electric business? In this paper, the first system proposed "home improvement Electric Dealer" ...

(This article is published in the "Home Wired" May 2013 issue) to develop the electricity business, the first task is to find out what the development of the electrical business to the furniture business. Specifically, is to answer such a few questions: 1 Why do we enterprises to develop electricity business? 2 What is the goal of our business development? 　　3 What are the difficulties and challenges of our business development electric chamber? In the enterprise can clearly answer these several questions and form a unified understanding within the enterprise, only then began to consider "how do we do electricity business?" 　　"Question. This article on Jane ...

In the previous article, we talked about the household building materials industry, electric business enterprises (often the electric business platform) and the traditional distribution channels under the network how to work through the O2O model to solve the problems encountered in the development of the electric business. 　　Their O2O modes are different: online electric business enterprises try to "ground" to solve the household building materials industry in the process of electronic business of the five major difficulties, while the traditional enterprises under the line hope that the rapid "electric shock" to complete the docking with the line, to catch up with the wave of electronic business. This article talks about how the industry's production enterprise is through the "dual-track" To do the electricity quotient, this "dual track" to live ...

If the traditional industry has a blue ocean, the home building materials industry may be only one of the few industries. In other sectors of the electric business boom has been in full swing, home building materials industry, the process of electronic business still seems to be only listen to the thunder of rare raindrops. In 2013, however, the thunderstorm seemed to change completely. 1. The beginning of the new year line under the start of the new Year, home building materials industry, the development of the news is quite frequent: Jingdong Mall and Sina home on the official release of the Strategic cooperation upgrade Plan: to build the Beijing club to install the channel.

Home building materials electric business development may be one of the few even can be called the only existing E-commerce has not fully launched the industry. This phenomenon appears to be very uncoordinated in the world's booming electrical quotient. The reason is not the home building materials industry does not want to keep pace with the times, but the industry has a considerable development of electrical business difficulties. In a traditional shopping center General Manager Training course, I put home building materials electric business development situation and task summed up into four: The big trend, great challenge, big crisis, big strategy. The main trend is to talk about the overall environment of business management, the big challenge is the home building materials industry, the development of electrical business difficulties, ...

The traditional channels of home building materials to develop electricity business, this is inevitable. It is estimated that each traditional channel is already doing or planning. 　　And without exception will be the O2O model. However, the electric dealer is only a general concept. For traditional channels, "what does the Power quotient mean?" 　　"may become the first problem that must be clear, and then the question of how to do the electricity quotient." 　　Therefore, this article on the electrical business of home building materials, traditional channels for the issue of what this problem from the perspective of enterprise organizational change. 1. Historical challenges and opportunities 2013 should ...

Home building materials, traditional channels for the development of electrical business, almost no exception is the establishment of the industry's vertical platform. 　　Platform also known as B2B2C, or online mall, that is, the recruitment of home building materials industry manufacturers and distributors authorized by the manufacturer in the mall for online sales. From the operating form, this home building materials industry vertical platform, is the traditional channel business model of online reproduction. 　　Logic, but the operating process is very different. From a strategic point of view, home building materials, traditional channel construction of the online platform an important criterion, that is, whether the online platform can gong ...

Just after the new year, Su Ning began to go to the electrical restructuring of the Enterprise again, renamed as "Suningyun business." 　　We are in the "from Suningyun to discuss big business without electricity" a article pointed out: This action means that suning to the future development of the electric business, has a more in-depth understanding and a clearer direction. 　　This change of name actually reflects Su Ning's recognition of the core value of the enterprise in the development of its electric business. 　　How to grasp the original core value of the enterprise in the development of electric power company is the important content that any traditional enterprise's electric business development must think seriously. 1. Talk about the big business without electric suning ...

In the home building materials traditional channel electric business Development Strategy series article, we talked about the home building materials traditional channel development electric business some strategic thinking. We have talked about the fact that traditional channels cannot develop electricity dealers because they are developing, the development of electricity dealers should be regarded as a means of organizational change; The traditional channel development should focus on the core value of the enterprise, in order to strengthen the core value of the enterprise and strengthen the core competitiveness of the enterprise in the new situation. 　　The development of electric business should be a protracted battle of the masses, and we must make full strategic deployment to fight a ready war. The above is ...

Many people may see this headline will be very surprised: the electric business development is to talk about speed, how do you talk about protracted war? Does Su Ning and Jing Dong play a protracted war? 　　Gome can play a protracted war, but does Gome win this protracted battle? Yes. It does seem absurd and inappropriate to do a protracted war on electricity. 　　But I still insist on writing this topic, firmly believe that home building materials traditional enterprise development must be prepared for a protracted war, and use the guiding ideology of protracted war to plan the strategic deployment of electric business development. 1. Reviewing Mao Zedong's protracted war thought mall has ...

When it comes to the mode of electrical business development, it is impossible to avoid talking about the mode. This paper makes a simple discussion on the role and implementation of the business model in the development of traditional channels of household building materials. 1. Why is the Business-to-consumer? This is a seemingly simple, but not simple, question. Because the platform (also known as B2B2C) that we talked about with our previous articles, it seems to be the two basic options in the development of the electricity quotient. We see Jingdong did the business, Suning easy to buy also from do the start, the earlier Dangdang is also a customer, where customers also, and the industry's beauty Lele ... The Business-to-consumer in the electricity ...

Finally to explore the home building materials under the traditional channels of how to do the problem of electrical business. We have talked about the treasure day cat opened Love Bee tide grounding gas, talked about the home network rumors of the acquisition of Oriental Home O2O mode, talked about Jingdong Mall and Sina home on the line of the motives of cooperation, also talked about Amoy brand beauty Lele How to leave the world's story. 　　Above these household building materials electric business development story, is the online electric dealer attempts to enter the household building materials industry (such as Jingdong) or to the line channel expansion story. These stories are wonderful, but compared with the traditional channel to do the electric business story, it must be lame ...

said that now the traditional home electric business is ice fire double days, since double once again ignited the enthusiasm of home electric, many of the traditional home electric business giants have started to dabble in the electric business channels. July 12, the Red Star United States Kai Long officially launched the electric business platform Hung Mei Mall (star Easy Home), Ji JSWB, Golden Seahorse, Meimei Music will also be online this year, the electric business platform, in the earlier home electric dealers have been bland not fire, there are still many platforms melody beauty, friends, family, cool diffuse habitat, Lin's wood industry, Shang Curtilage and so on. And now with all the recent news about the Red Star Mei Kai Electric business platform of the public, to the whole home ...

When it comes to the essential difference between traditional channels and electric dealers, people tend to focus on the sale of goods, thinking that consumers online shopping is the biggest driving force for the development of electric business. This is certainly true. However, for the household industry, the situation is different. Home consumers on the Internet, may be the first demand is not the commodity itself, but related to the decoration information. This is the home electric business Development special place. We talked about the Beijing-east and Sina home on the cooperation of the motives, is to Sina Home channel accumulated for many years home information. We also talked about the home building materials Network group buying development of the original motivation, is to install the net ...

(This article is published in the "IT Manager World" August 2013 issue) all walks of life boom, the household industry may be a rare exception to the electricity business. I nearly a year ago summed up the development of household electrical business is "on the line, not on the line." A year has passed and the trend is still unchanged. We all know that home electrical business is difficult to do the reason: the need for offline physical experience, the need for pre-sale measurement after the sale of distribution installation Services, high cost of transportation costs large online shopping risk and so on. There is no more detail here. This article would like to from the point of view, to analyze the current number of furniture in the development of the electric business ...

(This is the March 17, 2014 by the Dongguan Furniture exhibition and "Furniture Times" jointly organized the furniture Electric Business Seminar Summit of the keynote speech transcripts, slightly edited text. The bold part is the content of the presentation ppt. Thank you to all the guests, I am very glad to have the opportunity to share with you today some of my basic knowledge of home electrical business. We are now facing an era of change, the electrical business of our entire traditional industry impact is ferocious, we have already felt. There are many things in this, on the one hand we are too close, no historical distance, we can not see clearly. ...

(This article is published in "Home Wired" magazine.) At the end of 2012 I gave a traditional home channel shopping center General manager of the training of home electric dealers, summed up the status of the development of household electrical business is "on the line down, offline." 2013.5 years later, the development of domestic electrical business stagnation has not changed the state of the fundamental change, is still "on the line, not on the line." The reasons for the sluggish development of home electric business, probably earlier discussed, the core is that household goods are non-standard goods, serious needs of the offline physical experience. So, have the home electric dealer must walk the theory of O2O road ...