E-Commerce

After joining the open platform Conference of Beijing-east in July 29, Pugo feel the need to write a few related articles, an open platform This topic does have the value of writing, the domestic power of a little bit of the power of the electric business enterprises are doing an open platform; two current industry on the open platform of valuable reports or studies are very few. To this end, Pugo looked at Amazon and ebay for information, and even to experience the service itself has built a Amazon main station sellers account; Meanwhile, Pugo through to some of the industry to consult, to the domestic major electrical business open platform has a basic understanding. From today, Pu ...

Micro-signal: Zhang Jianseng Consumer Recently, there is news that the Beijing-east will strategically deploy mother and child channel, and feeding, washing, milk powder, diaper category all to the self-employed, then, Jingdong http://www.aliyun.com/zixun/aggregation/1719.html "> Senior vice president Xu in micro-blog revealed that is not a platform for the mother and child businesses are to stop operating, Jingdong will be differentiated according to the brand processing. This behavior is seen as "bridges" by many businesses, and at the 21st Full Sales conference (Liu ...

The Puji-she continues to talk about the open platform of the electric business. Everyone in the industry has gradually formed a consensus: open platform is the most important development direction of the electric business website, but the electric business industry is doomed to not be able to accommodate too many such platforms. Whether the United States or China, the real now do well, the future can do a good job of the open platform is very few. Electric business to do an open platform, most want to do the whole, become a large platform, even if not all, the choice is clothing, 3C digital and other market space, high standard of category, the result is often mired in vicious competition, no characteristics of the future to survive ...

The following is Gege's speech in China e-commerce conference and Electronic Commerce Exposition: "In the Beginning": Friends, guests, good morning! The first time the organizing committee invited me to make a speech called "Electric dealer run-off supply chain", may be they see I have done a lot of supply chain work, I would like to talk about the supply chain. 　　In fact, I have more time in the past few years in the customer experience, I think the people of the world, the customer experience of the market. Mr. Song thinks that China's e-commerce is only a small setback, not the winter, in fact, I am more optimistic than Mr. Song, I think it is now electronic business ...

I should be invited by several publishers, the first launch of China to e-commerce actual combat as the basis, exposure led to the failure of the enterprise often make mistakes, to reveal the effective measures to solve the problem of electric business, to guide enterprises to effectively carry out e-commerce, increase the chances of winning the market war "" actual electricity business books In order to increase the actual nature of the book, readability, authenticity, effectiveness, special to the National Collection: in various industries have a certain E-commerce representative or marketing characteristics of e-commerce Enterprise case. Once the enterprise qualified, can submit material materials, after finishing in the book, to the National readers ...

Wen/Shanhai distance of 51 Golden Week in less than a week, a new wave of home appliances sales season is coming. 　　To the days of cats, Jingdong, gome electrical appliances, suning appliances for the representative of the electric business platform, offline home appliances stores are gearing up, eager to get a piece in the sales season. However, about the sales competition, perhaps from the beginning of the line of the store has lost. Because the current electric business platform, especially jingdong such as the proprietary consumer platform, is no longer like before just a sales channel, now it is more like a "online home appliances Store" and "service ...

2012 for the electric business is destined to be a year of not calm; from Jingdong 6.18 promotion, to Jingdong, Suning easy to buy 8.15 price war, day Cat "double · A promotional "19.2 billion of sales, Suning easy to buy 66 million U.S. dollars to buy red children, Jingdong, Fank and other electric manufacturers to obtain the Express industry license, Jingdong Mall to buy online banking into the financial industry, such as a series of events, the past price war to win the eye of the competition model is due to the industry's development 　　That is, the electric business industry's eco-industrial chain in the formation. What is "eco-industrial Chain" ...

Recently, I have often seen comments that the 2013-year price war no longer appears, the price will be eliminated, against this point of view, although the overall power of the user channel, user experience and operating ideas and models are quietly changing, but the price war is still the lead singer in the next few years, 　　This has a great relationship with China's traditional culture and economy for thousands of of years, but it only begins to refine its operation. Last year there were several numbers that were key: 618, 815, 1111, they were home last year, and how would this year be? Http://www.aliyu ...

Close to August 15, this is a "sensitive" day for all electrical appliances dealers, following last year's "8 15 price war", several price wars this year are still in full swing, but in the face of this new round of price war, the appliance dealers are very low-key, seems to have a new price war plans and considerations. On the other hand, the author believes that the price war in the commodity category gradually widened, is no longer the past household appliances, books and other goods, "The Big Game", with clothing, cosmetics and other market demand, the United States and makeup of the electrical business development and growth. And at present, the United States makeup Electric business competition has been ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;      From beginning to end, no matter what industry, which field, go to a stage, it is bound to form a competitive situation, and through the price war competition, is actually the most clumsy way, I personally think it is the "least-minded" strategy, go to the last will become "eternal failure." If it is a ...

Really do not want to pull http://www.aliyun.com/zixun/aggregation/34463.html "> Electric dealer price war." Pugo used to work at a third party consulting firm, every price war, our electric business analyst is very busy, the reporters on the telephone to ask some old cliché questions, various programs invited to publish some irrelevant views; received more telephone interviews and program invitations, the first to hear is to ask the price of electricity dealers, want to die heart have, Because the electricity dealer price war, last year has, this year is engaged in, next year according to ...

The smoke of the electricity merchant price war, has been the electric business giant to carry on the promotion, the propaganda, the hype one kind of time-tested marketing method. 　　This method was once a double win situation, on the one hand, Jingdong, Suning, Gome and Amazon, Le Bee and other electric dealers have been word-of-mouth and reputation, on the other hand, because of very low prices, so that consumers really get the benefits. However, since the beginning of this year, people have found that the "big promotion" and "big price" and other activities that consumers have thrown out of the electricity business are getting more and more cold. Take just ended by Gome online, Tencent Xun and suning easy to participate in the 4.8 to 5 ....

Recently, a number of platform-like electricity prices war intensified, whether it is the Internet origin of the Jingdong, the cat, or http://www.aliyun.com/zixun/aggregation/8150.html "> traditional industries involved in Suning, Gome, All sacrifice The price war this "kill 10,000 self damage 8,000" magic weapon. Although some commentators believe that the electrical business should pay more attention to their own services, rather than relying solely on price war, but I am afraid that the electrical business, due to the attractiveness of consumers is a lot of "cheap" on the (phase ...)

As a typical parasitic economy, "beautiful" in the "host" of the fledgling need to find another way out, and mobile electric business is "beautiful say" the next breakthrough. Text/Zhang Shule This article is published in the "Sales and Marketing" magazine review edition 3721.html ">2014 year 07 days ago, the domestic famous shopping guide website beautiful said the announcement, stopped paying treasure to pay." And the domestic another shopping guide website Mushroom Street already early and Alipay break. The domestic two main shopping guide website successively with Alibaba's Alipay to separate, originates from Taobao to control the flow source ...

The recent "price war" in the past, with the National Development and Reform Commission price supervision and inspection and antitrust bureau for 815 promotional http://www.aliyun.com/zixun/aggregation/34971.html "> Jing Dong suning and other electric dealers to investigate, Jing Dong in the first time to apologize, said "there are still a small number of large household electrical appliances have not achieved the commitment to zero margin for consumers," "nor can the realization of all large household electrical appliances at the same point all the lower than the commitment of competitors." The hypocrisy of the mask was stabbed again, we can't help ...

E-commerce from the business model said no problem, its competition should be the object of similar http://www.aliyun.com/zixun/aggregation/12718.html "> traditional business, if there is a bubble, not the model on the bubble, 　　But to run a big bubble. When the traditional industry is very clear about the cost structure of the operation, the commodity according to the price of the market agreed to sell how much will make money. E-commerce industry is in happy enclosure, in order to get users to advertise, develop marketing plans. Ignore the business ...

Faced with the arrogance of the line, the traditional forces can no longer sit still! In 815 Jingdong directly head-on confrontation with Su Ning incident, it is this Sando Mamang hostile atmosphere to the extreme. Electric business has always been to traditional enterprises have a natural superiority, it seems that they represent the future, and the traditional enterprise eventually with the wind passing away from the historical stage. However, as a traditional enterprise, whether the retail industry or brand enterprises, regardless of how the electricity business to the destruction, they also in decades of economic reform and opening up to pay more than the current businessman unimaginable efforts, overcome from the planned economy to the market through ...

Electric dealers have been burning for less than three years, in the 2011 before the field of electricity, a legend enough to let people believe that the electricity business is in the myth era. Where the magic of the rise of goods, Jingdong Mall magically continuously financing rapid growth, Dangdang magically again listed on the Nasdaq. Even if we put aside these magical companies, we are looking for Taobao sellers, see is still the magic number: input 10 million, one year sales may be more than 30 million! 　　More than 10 people's grass collection unexpectedly has hundreds of millions of sales! However, the myth of the recent era seems to be over, from the report and public data, even the most magical public ...

Recently, the power business is exhausted, the most unfortunate news is that the loss of the Amazon, this loss is very hurtful, because the indirect impact on the imaginary space of Jingdong, which will have a great impact on the listing of Jingdong. But from the approach of Jingdong, it seems that we have not planned to go on the market but turn to the profit, which is actually what the customer has already done. The only thing that bleeds on the market will be nothing too much, and Macaulay is almost out of town, or rumored to be merged. I also told a lot of small people, hurry to seek mergers and acquisitions, take advantage of suning easy to buy such a big head still in, not no chance to recover a little loss. ...

2013, no matter from which point of view, will become China's internet history of an important year. In the 20, China's Internet development has a few years of symbolic significance. 1996, the first batch of Internet value-added services company appeared, the Internet from the educational academia to society. 2000, the three major portals listed, the network industry officially into the door. 2003, a group of internet companies began to profit, the second wave appeared in the market, the basic network industry formation. In the 2008, the Internet shifted from vigorous promotion to strict control. 2013 is story, overall ...