Electricity trader price war still continue fine farming

Recently, I have often seen comments that the 2013-year price war no longer appears, the price will be eliminated, against this point of view, although the overall power of the user channel, user experience and operating ideas and models are quietly changing, but the price war is still the lead singer in the next few years, This has a great relationship with China's traditional culture and economy for thousands of of years, but it only begins to refine its operation.

Last year there were several numbers that were key: 618, 815, 1111, they were home last year, and how would this year be? Http://www.aliyun.com/zixun/aggregation/33667.html ">1212 Sword walk Slant, the pursuit of" small and beautiful "let everyone once surprised, once the label of excessive rigidity, The new layout and operation is to subvert the user's consumption habits and experience, and this will have to be just the beginning.

Today on Weibo to see @ Li Chengdong raised such a problem: the average price of men and women clothing on the line is about 120 yuan (including the cat, Jing Dong), while in the traditional shopping malls 300-500 is normal, 3000-5000 is not strange, the main question is: Not that the price gap so large, But why is it not expensive to sell online? Many people have probed into the relationship of cost, as time goes on, online prices are also slowly bullish; others say: Online pricing strategy is different, so the price and play are not the same, mainly to find the customer can withstand the price; more people say experience problems, but what about the experience?

But a few of them are more telling: (1) The difference in consumer groups, value-for-money transfer to the line; the experience of shopping, or the glory of consuming high-end goods, must still be online; Wandering between the two values will consume on both sides, but the three groups have different consumption capabilities, So the price of online clothing should be the ceiling.

(2) Offline market environment, consumption habits have been formed, the line to break this stability, it has to go a little different way, the product to do the difference is not possible, the time cost and effect on the line under the string of goods management can not do, and the domestic so popular cottage, it is impossible to control. Channel? The cost is high, the establishment time is long, is not to say on can on. The quickest and most direct route is the price, and the situation is also used.

(3) 1, offline marketing costs need sales 40%+, online marketing costs only need 5%; 2, the online user group, the line is forums whenever 3, online parity easier, easier than the style, but good quality is difficult to show, customers easy to be low-cost good quality and attractive; 4, The mode of distribution of the explosion funds is to make the enterprise rely on high cost performance, low margin products to do the explosion.

From this really can be seen, the electricity quotient has two huge cost problem, makes the price qualitative have very big start, is the new user obtains the cost and the distribution cost respectively. Big companies have a trial-and-error transformation of capital, small companies do not succeed and martyrdom.

Fine operation, has not been out of cost problems, but the future of traditional enterprises will slowly enter the field of electricity, but the capital is now the threshold, many can not play, but must play, so can only go sigh: Immortal fight, mortal suffer!