Electric business platform should unite brand merchants to guide consumers to use reference products correctly

With the rapid development of http://www.aliyun.com/zixun/aggregation/5739.html > Internet Technology, e-commerce permeates various industries. At the same time, the electric business has brought great influence to the development of each industry. Ginseng as a kind of nourishing jiapin, gradually through the electric business platform widely into people's vision, and in the electric business platform set off a sales boom. Thus, the demand for ginseng products is increasing. Many consumers are keen on the nourishing effect of ginseng products, but can not finish ...

Electric business brand marketing seven kinds of weapons use secret Gupta

With inflation and investment watching the overall environmental impact, most of the electronic business platform can not withstand the traditional promotion of the day. In 2008 the kind of monthly hundreds of thousands of, millions of ads on the Sheng-like, in the electric business brand has been rare to see.   2009 to present, in addition to all customers, only goods, jingdong, wheat bag, when these giants, the development of electric dealers and small and medium power market promotion costs, are relatively stretched. Some of the business even got the risk of venture capital, senior management and investors will be cautious to promote the marketing strategy, it is rare to show a big promotion trend ...

Traditional enterprises should pursue the trend or focus on the electric business bubble

The 2011 electricity market is like a roller coaster, and the market trend is rapidly falling from the peak.   When the market bubble burst, the most hurt is not the investment of wasted VC, it's not the dead electric business--they have a chance to change a vest. The most injured is the traditional enterprises, they have to face the rules of the market, have to pick up the damage to their electric business channels, after all, the electric business is still the future trend.   In such an awkward situation, how can the traditional enterprises reposition the electric quotient? 1. What is the lesson of the traditional enterprise under the electric business bubble? ...

Electric Business Photography Course

This tutorial, the content of more emphasis on e-commerce, but is not extremely detailed. (Too detailed articles can be written, so do not expect) a lot of electrical business friends, including the general, are not very clear the ins and outs of the shooting, thought on the merchandise, clicks Clicks, finished things. It's not that simple. When I was taking the project, there were electrical business friends who could hardly communicate, and the understanding here was zero. I suggest that after reading this article or completely do not understand the friend, in the shooting, or buy a shooting project analysis is better, lest spending money out of the film and unsatisfactory. Currently suitable for the selection of the manufacturers ...

What can electricity dealers do in World Cup marketing?

June is destined to belong to the World Cup. Even the jet lag is a big disadvantage for China's working family, and the World Cup topic is still an essential greeting in the circle.   The most grounded gas in the workplace has emerged: dude, don't work hard, even if you work overtime add more black eye, the boss will still think you that is not for the job, but Peep at the World Cup to boil out. The Electric business platform has "competed" the World Cup really the fans are more focused on the football match, but the majority of false fans are more keen to enjoy the World Cup in each kind of circle of friends, they are not only through the gourmet wine delicious enjoy the World Cup ...

Electric Business ramble On: I am not who, I am a guest

Around Jingdong store anniversary of the electric business War finally came to an end, Yuyin.   The author of the blog in the article mentioned that the days of the cat Su Ning and the east to the end of the failure, but for Jingdong, it is not hurt 1000, since the loss of 800? The power industry itself is not high, floating in the profit and loss margin, now add scars. The continuation of such a price war will eventually result in vicious competition, and everyone's profits are diluted to an infinite low. In the focus on Jingdong 6.18 Store price war at the same time, it may be overlooked a point: that is the same as the electric business customers who did not join the price war. That ...

Electric Business ramble: can handle borrow "Beijing" again?

As early as August 2010, the author and colleagues have done a period of "buy the Road" special report to study group buying industry, and interviewed at that time group buy Pioneer F Group, 58 Regiment, the United States Regiment, etc., has been fortunate to become the group buying industry from the beginning to the development of the witness. Looking back on the past only found that the group purchase in 2 years to go through the rest of the industry 5 years, or even 10 years of time, from the rapid rise, fast expansion to the Hundred Regiment war, and now the million group withered and industry trough, only 2 years. In the development of group buying industry not long, it is doomed to have some existing or disappeared names worth remembering. The author first ...

Why sellers Love Sporogenous shopping Festival

Shopping festival has always been the business of the usual marketing skills, from the Spring Festival Promotional festival to the bottom of the various "tears demolition of the big sale" are in the use of festive focus to attract consumers. In addition to improving sales figures can also attract people's attention at the same time, brand and sales Qi.   But the traditional festival is so many, the shop celebrates also one, the festival must have the significance, therefore began sporogenous the festival. Electric Commercial sporogenous festival began in Double 11, the cat after five years of operation has put the ordinary Network festival singles to make a real shopping carnival, sales data also into a geometric level of growth. Since then, many platforms began the Peach Blossom Festival ...

The first b4c mode of the electric business field Shang home with a new household network navigator

In China's E-commerce market environment, home electronic commerce has always been a "short version." Although the national household industry has nearly 900 billion yuan total output value, but in the field of electronic commerce is always calm, flat light.   In the network consumption environment has matured, the average consumption capacity of netizens to improve significantly today, with an absolute broad market demand for home electronic commerce but do nothing. One or four major mishap influence the development of home electric business in China the author of the country in the 6 from the offline marketing transformation to E-commerce in the field of household enterprises, conducted a marketing diagnosis and marketing planning, analysis of the home ...

The battle for the Open platform of electric commerce is still far away

A few days ago, the founder of the "Eagle Master" said that Jingdong Mall owed its company nearly million arrears, and for a variety of reasons not to solve the problem of arrears.   Last year, "Carving Ye" on its microblog, said that, in view of the Jingdong Mall locked (LIV) backstage, the company involved in the bad sales, the brand officially from Jingdong Mall to withdraw the shop. Many people are also commenting on the inevitable connection between these two events, or the situation of "being dragged" today because of the wrong team. As Amoy Brand (now renamed as the Cat original) of the brand may be a little helpless, this helplessness in the late 90 Haier, Gree, TCL body has also been hair ...

Will the electric dealer's open platform be the lifeline of the electric Dealer's profit?

After joining the open platform Conference of Beijing-east in July 29, Pugo feel the need to write a few related articles, an open platform This topic does have the value of writing, the domestic power of a little bit of the power of the electric business enterprises are doing an open platform; two current industry on the open platform of valuable reports or studies are very few. To this end, Pugo looked at Amazon and ebay for information, and even to experience the service itself has built a Amazon main station sellers account; Meanwhile, Pugo through to some of the industry to consult, to the domestic major electrical business open platform has a basic understanding. From today, Pu ...

Where is the outlet of the electric business open platform?

Micro-signal: Zhang Jianseng Consumer Recently, there is news that the Beijing-east will strategically deploy mother and child channel, and feeding, washing, milk powder, diaper category all to the self-employed, then, Jingdong http://www.aliyun.com/zixun/aggregation/1719.html "> Senior vice president Xu in micro-blog revealed that is not a platform for the mother and child businesses are to stop operating, Jingdong will be differentiated according to the brand processing. This behavior is seen as "bridges" by many businesses, and at the 21st Full Sales conference (Liu ...

Electric Business Open Platform Etsy: Literature and art is a kind of productivity

The Puji-she continues to talk about the open platform of the electric business. Everyone in the industry has gradually formed a consensus: open platform is the most important development direction of the electric business website, but the electric business industry is doomed to not be able to accommodate too many such platforms. Whether the United States or China, the real now do well, the future can do a good job of the open platform is very few. Electric business to do an open platform, most want to do the whole, become a large platform, even if not all, the choice is clothing, 3C digital and other market space, high standard of category, the result is often mired in vicious competition, no characteristics of the future to survive ...

Power supply Chain

The following is Gege's speech in China e-commerce conference and Electronic Commerce Exposition: "In the Beginning": Friends, guests, good morning! The first time the organizing committee invited me to make a speech called "Electric dealer run-off supply chain", may be they see I have done a lot of supply chain work, I would like to talk about the supply chain.   In fact, I have more time in the past few years in the customer experience, I think the people of the world, the customer experience of the market. Mr. Song thinks that China's e-commerce is only a small setback, not the winter, in fact, I am more optimistic than Mr. Song, I think it is now electronic business ...

Power business case of the national Collection of small and medium-sized enterprises

I should be invited by several publishers, the first launch of China to e-commerce actual combat as the basis, exposure led to the failure of the enterprise often make mistakes, to reveal the effective measures to solve the problem of electric business, to guide enterprises to effectively carry out e-commerce, increase the chances of winning the market war "" actual electricity business books In order to increase the actual nature of the book, readability, authenticity, effectiveness, special to the National Collection: in various industries have a certain E-commerce representative or marketing characteristics of e-commerce Enterprise case. Once the enterprise qualified, can submit material materials, after finishing in the book, to the National readers ...

From "Price" to "value" of electricity quotient competition

Wen/Shanhai distance of 51 Golden Week in less than a week, a new wave of home appliances sales season is coming.   To the days of cats, Jingdong, gome electrical appliances, suning appliances for the representative of the electric business platform, offline home appliances stores are gearing up, eager to get a piece in the sales season. However, about the sales competition, perhaps from the beginning of the line of the store has lost. Because the current electric business platform, especially jingdong such as the proprietary consumer platform, is no longer like before just a sales channel, now it is more like a "online home appliances Store" and "service ...

New business mode of electric business-construction of eco-industrial chain

2012 for the electric business is destined to be a year of not calm; from Jingdong 6.18 promotion, to Jingdong, Suning easy to buy 8.15 price war, day Cat "double · A promotional "19.2 billion of sales, Suning easy to buy 66 million U.S. dollars to buy red children, Jingdong, Fank and other electric manufacturers to obtain the Express industry license, Jingdong Mall to buy online banking into the financial industry, such as a series of events, the past price war to win the eye of the competition model is due to the industry's development   That is, the electric business industry's eco-industrial chain in the formation. What is "eco-industrial Chain" ...

Electricity trader price war still continue fine farming

Recently, I have often seen comments that the 2013-year price war no longer appears, the price will be eliminated, against this point of view, although the overall power of the user channel, user experience and operating ideas and models are quietly changing, but the price war is still the lead singer in the next few years,   This has a great relationship with China's traditional culture and economy for thousands of of years, but it only begins to refine its operation. Last year there were several numbers that were key: 618, 815, 1111, they were home last year, and how would this year be? Http://www.aliyu ...

Electricity quotient price war tends to rational vertical electric quotient or will "reverse attack" 815

Close to August 15, this is a "sensitive" day for all electrical appliances dealers, following last year's "8 15 price war", several price wars this year are still in full swing, but in the face of this new round of price war, the appliance dealers are very low-key, seems to have a new price war plans and considerations. On the other hand, the author believes that the price war in the commodity category gradually widened, is no longer the past household appliances, books and other goods, "The Big Game", with clothing, cosmetics and other market demand, the United States and makeup of the electrical business development and growth. And at present, the United States makeup Electric business competition has been ...

Electricity Trader price war--"eternal" failure

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;      From beginning to end, no matter what industry, which field, go to a stage, it is bound to form a competitive situation, and through the price war competition, is actually the most clumsy way, I personally think it is the "least-minded" strategy, go to the last will become "eternal failure." If it is a ...

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