How does the electric dealer play fast fashion?

Recently, I will write some life micro-blogs, such as what movies to watch and comments on current affairs such as drug Ga Xin: find passion to do everything, including killing!   After a few more than 10,000 fans will not be willing to, I must come to some "electrical business dry Goods", in fact, I want to tell them that the dry goods are always very tiring. Having said that, but dry goods can have more ideological exchanges and the implementation of the discussion, so think of the recent start-up of several friends, including the two vice president, Beijing-East strategic assistants have invariably chosen the field of clothing, combined with the capital before the biggest fashion discount ...

How does the electric dealer pry open the user's purse?

A few years ago, a Taiwanese businessman said to me: "In mainland China, women's money is best earned!" "In http://www.aliyun.com/zixun/aggregation/21302.html" > The field of electrical business, this sentence also applies. After online shopping has changed from a fashionable form of consumption to a mainstream form of consumption, some housewives have become accustomed to buying online and "mired in it".   A colleague's girlfriend is now not only buying things online for co-workers, but also shopping for colleagues ' families online. Obvious and easy ...

How do electric dealers cross the urban and rural divide?

Wen/Munan A few days ago, a word nan make an inventory of the Internet company into the village brush Wall case Light Company began to increase the channel sinking strength, but also raised a question: brand publicity work in rural areas, warehousing distribution and other practical problems how to solve? If only the three or four-line city users know the brand, the supporting facilities do not keep up, there is no substantial help to expand the rural market. The biggest problem is that the electrical business in the one or two-line city has a huge distribution team, the logistics system in most of the time to keep pace with shopping, but deep into the three or four-line cities and even the countryside, because not enough to reach the order volume ...

The electric circle is many, the platform is not flat beauty makeup again

Today, I happened to see Baidu bar someone spit "Poly United States still have 3.5 weeks of celebration", curious to use a certain degree of search, found that poly excellent products in order to "fight" le Bee Network 5 anniversary, held in advance 3.5 weeks of the news, can not help smile. When it comes to the beauty industry, I always have a similar image of a famous male beauty dresser holding an orchid finger, a Taiwanese accent, and a flirt with a host. So when the Lok bee nets and poly-Mei gifted products of the two of the main business of the electricity business site at the beginning of the war, I always whispered in the heart of "this pair of small friends always noisy what" mentality. But the same biography ...

Why did the electric business channel make the smart TV manufacturers love and hate?

New Year's Day, the spring Festival how long? To the end of the year, the major media has begun to prepare the news market, the annual news events, star products, hot new industries to carry out a summary. As one of the hottest products in the 2013 hardware field, the intelligent TV is naturally an excellent learning opportunity for people who like the author who want to know a lot about an industry to a large extent. Internet thinking reduced to shanbao word electric quotient channel advantage or for manufacturers new mantra on smart TV, even if not looking at year-end inventory, "Internet ...

Electric Business channel, pillars

E-commerce: the electronic commerce in this article refers to the Internet transaction mainly based on retail business, and does not include group business such as wholesale. To bring up E-commerce, many friends think that E-commerce unfathomable, is how complex one thing. In fact, there is no essential difference between e-commerce and traditional business, is a channel in business. Only the carrier of performance is not the same. Similarly in the market certain premise, the electronic commerce and the traditional commerce inevitably will form the competition relations, one strong, one weak.   This is also why Hong Kong's e-commerce is not up to the main reason. The biggest characteristic of traditional business channel ...

Electric Business People Festival marketing start to talk about feelings

Valentine's Day is coming, and another round of holiday promotion is on the hot start. Every Valentine's Day is a good time for marketers to do their best to sell. A number of E-commerce sites and group buying stations have launched promotional topics on a variety of products to promote promotional activities, the basic cover of flowers, perfumes, chocolates and other categories, while providing a variety of forms of feature matching, the promotion of Valentine's Day gifts emotional index. For example, on Taobao, "Valentine's Day" has become a hot search of the key words, and launched the "Lovers Valentine's Day" special promotions, the main courtship candles, creative decoration, cosmetics and other commodities. Dangdang also launched ...

Electric Business Platform Warfare operation is the key

September 19, Taobao Mall announced the launch of the open platform strategy for the company, and including a shop, Yintai network, Bowser network, such as the 38 domestic vertical enterprises jointly announced a joint strategic cooperation, 38 vertical enterprises will collectively in Taobao Mall opened the official flagship store. According to Taobao Mall President Zhang Yong said, Taobao Mall's strategy is to create an open consumer platform, to build a brand, suppliers, retailers and all kinds of third-party service providers, including logistics, to work together to provide consumers with high-quality goods and services for the business of the ecological system.

Electric business platform and proprietary "left-right mutual stroke"

At the beginning of 2010, Jingdong Mall set up a platform department, November 2010, Taobao Mall (renamed to Days after the cat) to start an independent domain name, officially become platform class, when, Amazon (China), store 1th, Suning and other electric dealers have also started the platform strategy, Self-owned and platform coexist mode becomes the electric business profession a new scenery line.   But there are some deficiencies in the enterprise's estimation of the coexistence of the two modes, especially in the rational allocation of internal resources. Self-owned and platform coexist the biggest problem lies in the brand management of resource allocation, especially small and medium-sized brands;

Electric business platform should guide consumers to correctly understand the value of growing ginseng

Ginseng, as a popular tonic, has the functions of regulating the central nervous system, promoting the use of energy substances, improving the function of the heart, lowering blood sugar, enhancing the immune function of the organism, improving the resisting ability of the harmful stimulation, anti-tumor and so on. Wild Ginseng is the Acura, because the production of less, so the price of authentic wild ginseng very expensive. Wild Ginseng is the best place of origin in Changbai Mountain, after years of collection, the field of wild ginseng almost extinct. Now on the market, most of the wild ginseng is under the forest ginseng, move Mountain Ginseng (are planted ginseng, artificial sowing but rely on natural growth) impersonate. The Real wild ginseng ...

Electric business platform should unite brand merchants to guide consumers to use reference products correctly

With the rapid development of http://www.aliyun.com/zixun/aggregation/5739.html > Internet Technology, e-commerce permeates various industries. At the same time, the electric business has brought great influence to the development of each industry. Ginseng as a kind of nourishing jiapin, gradually through the electric business platform widely into people's vision, and in the electric business platform set off a sales boom. Thus, the demand for ginseng products is increasing. Many consumers are keen on the nourishing effect of ginseng products, but can not finish ...

Electric business brand marketing seven kinds of weapons use secret Gupta

With inflation and investment watching the overall environmental impact, most of the electronic business platform can not withstand the traditional promotion of the day. In 2008 the kind of monthly hundreds of thousands of, millions of ads on the Sheng-like, in the electric business brand has been rare to see.   2009 to present, in addition to all customers, only goods, jingdong, wheat bag, when these giants, the development of electric dealers and small and medium power market promotion costs, are relatively stretched. Some of the business even got the risk of venture capital, senior management and investors will be cautious to promote the marketing strategy, it is rare to show a big promotion trend ...

Traditional enterprises should pursue the trend or focus on the electric business bubble

The 2011 electricity market is like a roller coaster, and the market trend is rapidly falling from the peak.   When the market bubble burst, the most hurt is not the investment of wasted VC, it's not the dead electric business--they have a chance to change a vest. The most injured is the traditional enterprises, they have to face the rules of the market, have to pick up the damage to their electric business channels, after all, the electric business is still the future trend.   In such an awkward situation, how can the traditional enterprises reposition the electric quotient? 1. What is the lesson of the traditional enterprise under the electric business bubble? ...

Electric Business Photography Course

This tutorial, the content of more emphasis on e-commerce, but is not extremely detailed. (Too detailed articles can be written, so do not expect) a lot of electrical business friends, including the general, are not very clear the ins and outs of the shooting, thought on the merchandise, clicks Clicks, finished things. It's not that simple. When I was taking the project, there were electrical business friends who could hardly communicate, and the understanding here was zero. I suggest that after reading this article or completely do not understand the friend, in the shooting, or buy a shooting project analysis is better, lest spending money out of the film and unsatisfactory. Currently suitable for the selection of the manufacturers ...

What can electricity dealers do in World Cup marketing?

June is destined to belong to the World Cup. Even the jet lag is a big disadvantage for China's working family, and the World Cup topic is still an essential greeting in the circle.   The most grounded gas in the workplace has emerged: dude, don't work hard, even if you work overtime add more black eye, the boss will still think you that is not for the job, but Peep at the World Cup to boil out. The Electric business platform has "competed" the World Cup really the fans are more focused on the football match, but the majority of false fans are more keen to enjoy the World Cup in each kind of circle of friends, they are not only through the gourmet wine delicious enjoy the World Cup ...

Electric Business ramble On: I am not who, I am a guest

Around Jingdong store anniversary of the electric business War finally came to an end, Yuyin.   The author of the blog in the article mentioned that the days of the cat Su Ning and the east to the end of the failure, but for Jingdong, it is not hurt 1000, since the loss of 800? The power industry itself is not high, floating in the profit and loss margin, now add scars. The continuation of such a price war will eventually result in vicious competition, and everyone's profits are diluted to an infinite low. In the focus on Jingdong 6.18 Store price war at the same time, it may be overlooked a point: that is the same as the electric business customers who did not join the price war. That ...

Electric Business ramble: can handle borrow "Beijing" again?

As early as August 2010, the author and colleagues have done a period of "buy the Road" special report to study group buying industry, and interviewed at that time group buy Pioneer F Group, 58 Regiment, the United States Regiment, etc., has been fortunate to become the group buying industry from the beginning to the development of the witness. Looking back on the past only found that the group purchase in 2 years to go through the rest of the industry 5 years, or even 10 years of time, from the rapid rise, fast expansion to the Hundred Regiment war, and now the million group withered and industry trough, only 2 years. In the development of group buying industry not long, it is doomed to have some existing or disappeared names worth remembering. The author first ...

Why sellers Love Sporogenous shopping Festival

Shopping festival has always been the business of the usual marketing skills, from the Spring Festival Promotional festival to the bottom of the various "tears demolition of the big sale" are in the use of festive focus to attract consumers. In addition to improving sales figures can also attract people's attention at the same time, brand and sales Qi.   But the traditional festival is so many, the shop celebrates also one, the festival must have the significance, therefore began sporogenous the festival. Electric Commercial sporogenous festival began in Double 11, the cat after five years of operation has put the ordinary Network festival singles to make a real shopping carnival, sales data also into a geometric level of growth. Since then, many platforms began the Peach Blossom Festival ...

The first b4c mode of the electric business field Shang home with a new household network navigator

In China's E-commerce market environment, home electronic commerce has always been a "short version." Although the national household industry has nearly 900 billion yuan total output value, but in the field of electronic commerce is always calm, flat light.   In the network consumption environment has matured, the average consumption capacity of netizens to improve significantly today, with an absolute broad market demand for home electronic commerce but do nothing. One or four major mishap influence the development of home electric business in China the author of the country in the 6 from the offline marketing transformation to E-commerce in the field of household enterprises, conducted a marketing diagnosis and marketing planning, analysis of the home ...

The battle for the Open platform of electric commerce is still far away

A few days ago, the founder of the "Eagle Master" said that Jingdong Mall owed its company nearly million arrears, and for a variety of reasons not to solve the problem of arrears.   Last year, "Carving Ye" on its microblog, said that, in view of the Jingdong Mall locked (LIV) backstage, the company involved in the bad sales, the brand officially from Jingdong Mall to withdraw the shop. Many people are also commenting on the inevitable connection between these two events, or the situation of "being dragged" today because of the wrong team. As Amoy Brand (now renamed as the Cat original) of the brand may be a little helpless, this helplessness in the late 90 Haier, Gree, TCL body has also been hair ...

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