Electric Business ramble On: I am not who, I am a guest

Around Jingdong store anniversary of the electric business War finally came to an end, Yuyin. The author of the blog in the article mentioned that the days of the cat Su Ning and the east to the end of the failure, but for Jingdong, it is not hurt 1000, since the loss of 800?

The power industry itself is not high, floating in the profit and loss margin, now add scars. The continuation of such a price war will eventually result in vicious competition, and everyone's profits are diluted to an infinite low. In the focus on Jingdong 6.18 Store price war at the same time, it may be overlooked a point: that is the same as the electric business customers who did not join the price war. So, why does the customer not join the price war?

Maverick

Looking back at the previous case of electric dealer price war, every guest seldom joins the war case. The average person may think that this is a business culture, not willing to conflict with people, and the deeper reason is that every guest has its own unique model, it and Jingdong, the platform-like cats such as the obvious difference.

Every guest's unique is that it has its own brand and products, and firmly hold the pricing power, its own decision on how much profit. When a few big electric business fight to the death, the margin is less or even into the loss, where the customer can freely according to their own situation and market conditions to price. It is no wonder that every customer in the media interview, said that every customer gross profit margin of 2012 is expected to reach 40%, this data is other than the electricity business.

Stove

In China's current internet environment, replication and replication, plagiarism and plagiarism has become the norm, no one enterprise does not copy others, no one enterprise is not careful to prevent others from plagiarism. And every guest is just a special case, it has not only created its own model, and it is difficult to replicate.

Where customers open up their own brand of electric business model, its own production, sales, logistics, customer service, pricing, such as a set of processes, belong to the unique model of the pioneer and leader. Where guests do not copy other electrical business road, you can hardly copy the van, unless you have a strong resource to copy a whole set of production flow under the customer line. In another sense, every guest is not even an Internet enterprise, it is a clothing enterprise, but put clothes on the internet to do sales.

Mixed Joys and sorrows

Van mode in the field of electrical business and there is no factual competitors, in the traditional clothing enterprises are other enterprises unforgettable its back. Some traditional clothing enterprises to enter E-commerce, almost repeated war failures, such as the United States and Granville. So like more clothing brands have not opened up the Internet channels, build their own electric business platform, and where the success of the customer, in the beginning of its birth there is a strong internet and electric quotient gene.

However, the question is, how to maintain their own unique mode, while the traditional clothing companies to do a better job. For example, clothing design, clothing category, product quality, after-sales service and so on. In time, when the tradition of these things to create a more consummate, where the guests can be more upstairs.

In short, every customer because of their own positioning and mode of reason, will not participate in the price war, and for the electric business itself, in fact, there is no need to price war or continue to replicate the existing electric business model, learning from all customers, to open up a new model is also a good choice.