E-Commerce

(This article is April 20, 2014 in China Building Materials Circulation Association and NetEase Home co-sponsored the "China Household Industry O2O Conference" on the theme speech transcript, slightly edited text.    Everyone good afternoon, first of all, thank the organizers of the conference, let me have such an opportunity and the Chinese building materials in the field of the elite to carry out the exchange of home electrical business. Today I mainly talk about three aspects of the content, first, talk about what is O2O. We're talking a lot about O2O now, but ...

(This article is published in the "Truth Furniture" magazine.) It is acknowledged that the development of electrical quotient in household industry is backward. To explain the reasons for this backwardness, one is the non-standard characteristics of household goods, the need for the real experience of the line, and the second is home goods need after-sale distribution installation Services. The above two reasons determine the home electrical business to go O2O mode. O2O from English online to Offline, that is, online to offline. In other words, the development of home electrical business needs to get through the line to the offline access. ...

(This article was written in the 2013 double, published in the "Furniture mainstream" magazine. The 2013-year double 11 shopping carnival has already come to a curtain, and 35 billion of the day's sales figures have become history. However, the O2O game of the home electric dealer may have just begun. In this year, the cat's double 11 shopping carnival is the most attention, may be offline Home shopping mall joint boycott O2O Project, the result is the cat in the joint boycott of the public soon after the cancellation of its decoration O2O project. In the eyes of the public, it is clear that the online home shopping malls won the first round of victory. ...

(This article is published in the "Furniture Business Road" July 2013 issue) home building materials Enterprises to develop electricity business, has become a recognized trend of development. But how to develop electricity business? There are two options in front of the enterprise: one is to set up an independent electric company, run alone, and try to make the whole enterprise electronic business. What kind of choice should we make in home business? My suggestion is to choose the second way: to make the traditional enterprise electronic business. This is also the subject of this thematic discussion. How far is the electrical business of home enterprise from us? There is a sentence advertising word: How big the heart, your stage will be big. Apply to this problem ...

On the face of it, as if the price war between the electric giants is the direct profit of the vast number of consumers, but in fact, the electricity business almost every month will be held in the price war, like "big aunt" like that, annoying people. Home appliances from August 14 onwards, Jingdong Mall CEO Liu through micro-blog announced that all the electricity will be in the next three years to maintain 0 gross margin, and announced that today's Jingdong Mall, "All of us electric guarantee than Suning, Gome chain cheaper than more than 10%." Suning Easy to buy executive Vice President Li Bin quickly in response to micro-blog, suning Easy purchase, such as higher than Jingdong, will give consumers two ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Now the wedding market is really getting bigger, especially the consumption ability exuberant, the concept is also very avantgarde of the people have also been married. So for the vast majority of people life on this once the wedding, the arrangements naturally have to pay attention to the line, all aspects to pay attention to things must be ...

With the rapid development of the Internet, E-commerce has become the largest product distribution market in various industries, cosmetics also in this trend of the army gradually highlighted. But even so, some mainstream beauty brand on the electric business channel attitude is not clear, which also directly restricts the further development of the U.S. makeup electric. 　　Why, then, does the brand of cosmetics not hold power to the other traditional industries? What is the reason behind this? And in the future, its attitude to the electric quotient will change with the rise of the electric dealer? Opportunities and challenges coexist with the growth of online cosmetics obviously in recent years, with the development of E-commerce, the ...

Recently, the domestic http://www.aliyun.com/zixun/aggregation/34838.html "> cosmetics electric Dealers Two giants: le Bee and poly-Mei excellent product of the war, triggering the Internet and the electrical business concern." From the Chen of the red, to Le Bee "Peach Blossom Festival Promotion", and then the anniversary of the United States excellent products advance to March 1, so far the two major cosmetics electric giant real dance gun sword, see the Truth, the results of many people know le bee lesser. Electric dealer price war also burned to cosmetics, for the ...

This is a unique party, in Beijing North Three ring of a restaurant, party dozens of people, some 40-year-old accent, some childlike not off 20 up and down, some people are slovenly, some people are bright and beautiful ... Everyone had a good time, and they even applauded the speeches of other people, like a "MLM" party. But this is http://www.aliyun.com/zixun/aggregation/7715.html "> China electric Business A unique scenery-this is Taobao cosmetics ...

In the traditional business giant, suning exerting the strength and determination of the Internet is not a big. Set up a separate department, a large acquisition, and even the strong broken wrist-like in Beijing and other big cities to achieve the same price line. 　　Because of these, the Internet industry Reporter organization "shanzhai Conference" even as the 2012 annual company. 　　However, the subjective strength and the difficulty of the objective is not contradictory, and Su Ning announced today's "cloud business" strategy and organizational structure adjustment, but did not let us see the greater determination to enter E-commerce, but there are some ignore the internet laws and practices. ...

At present, there are many enterprises to expand the electric business, but the success rate is quite low, not more than 10%. Many of the enterprises doing electric business, there are large scale, brands, have the strength of large enterprises, they do not lack the funds to do electricity, but still failed to get rid of the fate of failure. 　　Here need to recognize the fact that the success of E-commerce is not entirely a matter of capital, more important is good at using methods. The author led by a company assisted by a retail business as an example, the project in the third party marketing costs the lowest situation, but to create the fastest growth rate of performance (compared with China's retail hundred strong ...)

How does Amazon make money? There is a point of view that Amazon can maximize the cost of logistics to reduce, thereby turning a profit. In this respect, Jingdong, an apprentice to the Amazon, can learn this. China because there is no DHL, UPS and other large national logistics and distribution companies, so in the logistics industry, "debris demand" led to the "debris supply", and "debris supply" and led to the industry price competition, through such logic proved the inevitable of the construction of Jingdong logistics, and in such a heavy asset model, Jing Dong in the logistics implementation cost although there is a decline ...

On the last day of labour, talk about the workers. China's electricity dealers have flourished in the past more than 10 years, become the fastest growing Internet industry in the most stable industry (not one), Iron elder brother recently with a large number of operators to communicate, have reflected the current traffic has become a bottleneck, the Chinese electric business user base has reached the peak, it is difficult to attract new users. This is really not understand our national conditions. How can electric-business users reach their peak in more than 10 years for a vast population of China? Friends who are familiar with Tico know I'm going to talk about the countryside again. Yes, three or four-line cities and rural areas, ...

September 19, a 3500 square meters of gold retail stores are about to open in Beijing West Three ring, the owner of the store is once the all-powerful household appliances big crocodile Huang. Although Huang is still in prison but does not affect his overall control of Gome, the first half of Gome's first-half revenue 29.12 billion yuan, year-on-year increase of 7.4%; net profit of 690 million yuan, increased 115.2% year-on-year. More gratifying is Gome's online turnover rose 53.7% year-on-year, of which two quarterly increase of 64.8% per quarter. Why does Gome enter the gold market? These days in the media reports that the home ...

August, has been on the network in full swing of the major electric power companies have released the first half of this year, respectively, Jing Dong net deficit of nearly 600 million yuan, Gome net income rose 115.2% to 690 million yuan, Suning net profit loss of 749 million yuan. This year's electricity business although the decline in previous years, but has been advocating low-cost Gome online continue to profit, forcing a very high east but again losses, which let other electric business enterprises to go? First, the Beijing-East continued to lose money, Gome Online continued to profit, the electric business is also worried about quarterly quiz, the annual test, the first half of this year, the electric business enterprises all hand over their own "operation ..."

Electric dealers always can not stop, also made a lot of online shopping festivals, Taobao out of the double 11, Jing Dong out of 618, Su Ning made another 818. August 18 This year, Gome also participated in the electric business war, and announced that "price overall lower than Jingdong", but "Beijing business newspaper" reporter randomly selected 20 mainstream commodity comparison found, as of this month 18th 20 o'clock, gome online only 8 commodity prices lower than jingdong, 3 commodity prices than East Beijing, The prices of 9 items are the same, and the price difference for many goods is within 1 yuan. So, Gome, suning These traditional appliance chain enterprises into ...

(from the media public number: Laohushuokeji or old nonsense technology) a year or two, Gome on the line of the field of electrical business seems a little bit, in fact, to take the preservation of strength, thick thin hair strategy. On September 3, Gome finally sacrificed big moves to open the platform to launch a new offensive battle. September 3, the Diaoyutai Guesthouse, Beijing, the United States held an open platform strategy conference, announced the implementation of the business of "first-year free Commission" policy, from the original home appliances, 3C Digital category to office supplies, maternal and child supplies, clothing, daily ...

Article/Zhangjiangjian recently the home appliance giant Gome again throws the heavy news, in Beijing announced its electric business platform Gome Online to establish a third-party electric business open platform, and the quality of the enterprises to implement the "first-year free Commission" policy, through the creation of a new electric business ecological circle, and strive to build the next Chi electric business platform. Based on the policy of Free Commission for the first year, Gome electric business opened the following conditions: first, to ensure that the sales price is lower than other electric platform; Second, must have sufficient scale of operation; Third, to have a comprehensive service security; As a strategic turn ...

December 3, Gome Group announced the integration of its two major electric platform, the realization of unified management and resource sharing. 　　Gome Online Mall changed its name to Gome on-line, positioning in the business for the merchants across the category of comprehensive electronic shopping site. According to media reports, integration, Gome Online mall and Bowser network two platform will realize the function of the backstage integration, to achieve information systems sharing, member interaction and sharing, some of the procurement scale and benefit sharing, logistics system sharing and information services sharing. Business model, two platforms will also maintain two domain names and different style of web business model, in the organization 、...

Guo, an expert member of the China Internet department, said in an interview with the consumer report, "The deified organic food Four: Is it more trustworthy for organic food?" 　 ", March 14, 2014. With the 2014 state will implement the new "organic product certification management measures" and organic products national standards, the acquisition of organic certification will be more difficult, coupled with organic food sales channels "limited shelves", a large number of organic food manufacturers have entered the electric business industry. Taobao Eco-Agriculture channel, Tuo Tuo commune, originally born ...