Cosmetics Electric Supplier: Decisive battle Supply Chain

This is a unique party, in Beijing North Three ring of a restaurant, party dozens of people, some 40-year-old accent, some childlike not off 20 up and down, some people are slovenly, some people are bright and beautiful ... Everyone had a good time, and they even applauded the speeches of other people, like a "MLM" party. But this is http://www.aliyun.com/zixun/aggregation/7715.html "> a unique landscape of Chinese electric dealers-this is Taobao cosmetics Beijing sellers party."

From then on, I heard a word: sourcing, there is genuine sourcing decision in Taobao can go far, of course this refers to Consumer-to-consumer mode. In fact, Taobao sellers of the mouth of the "source" what does it mean? Its essence is: Supply chain management ability.

A． Production, marketing and marketing of cosmetics supply chain

In traditional hypermarket operations, procurement, sales and operation are the three most common management terms. Whether the purchase can get the best brand, the optimal purchase price determines the final profit status, whether the store can be sold through the pile head, display, promotion and other ways to achieve sales decision sales size, gross margin size; operating in the traditional retail stores are more of the management category, such as: Store decoration, promotional implementation, display changes and so on.

The ability to adopt, sell, and battalion is a complete supply chain.

2004, the rise of Taobao, at that time has the advantage of genuine sourcing, and adhere to do genuine business is still smiling, for example: small also perfume, but also for profit, true and false mixed once Taobao biggest cosmetics sellers, do not point out its name. In fact, this is an inverse of the two cases, but also the sales and operational capabilities of the model. So far to see the small also perfume shop vision, are graceful, have the stylish, so, small also prestige lasting new.

After entering 2008, the cosmetics vertical electric trader began to appear gradually, Eg. Le bee NET, because insists the genuine purchase, the sale, the operation three key points, so far, the Lok Bee Net is very steady, and the stamina is full. It is worth mentioning, le Bee network development of the stage rhythm is very clear: 2009-2010 years to build procurement capacity, mainly in 2011 to operating capacity, 2012 mainly sales force, including the ability to spread the brand.

Into the 2010, as a result of the rise of group buying, cosmetics dealers appeared a few black horses, Eg. Poly-Mei Excellent products, in the traditional cosmetics market, they created an astonishing development speed, two years to achieve 30,000 votes in sales performance. Of course, or because of the supply chain capacity of the problem, Poly-Mei excellent products will face the situation of weak stamina, after the text again.

The only different case here is the cat. Because the cat's strategy is platform architects, in the procurement, sales, commodity operations on the level of all put to the brand (also may be agents/operators). The day cat has become the most perfect user experience provider, therefore, in the Le bee inside often have such a sound: our So-and-so experience is not as good as Taobao, to a certain extent, le Bee's user experience from the general needs of the universal, individuals think there is no possibility beyond the sky cat. Of course, the cat's user experience is not beyond, this is a personalized brand experience problem, and this article is not involved in the topic, have the opportunity to say.

Two． The core purchasing mode of cosmetics electric dealer

For the purchase, cosmetics electric business mainly has four kinds of procurement mode, respectively: Direct mining mode, agent procurement mode, private brand supply mode, parallel/serial goods mode, as shown in the following figure: