Half the workers have yet to share the power dividend

On the last day of labour, talk about the workers.

China's electricity dealers have flourished in the past more than 10 years, become the fastest growing Internet industry in the most stable industry (not one), Iron elder brother recently with a large number of operators to communicate, have reflected the current traffic has become a bottleneck, the Chinese electric business user base has reached the peak, it is difficult to attract new users.

This is really not understand our national conditions. How can electric-business users reach their peak in more than 10 years for a vast population of China? Friends who are familiar with Tico know I'm going to talk about the countryside again.

Yes, three or four-line cities and rural areas, even in the first-tier cities, have little or no access to electrical dealers. Spring Festival home, chatting about the convenience of online shopping and discounts, many relatives are very clear, but also often go to the line under the shop to try to wear style after the online parity order. The rural population has passed the initial education stage of online shopping. Even more let Tico was surprised that the village more than 60-year-old owners know the net shopping convenience, has been with Iron elder brother show off the hands of the network to buy Massage Miriam, the town is not sold, is the grandson of the online to buy.

Tico in rural areas of the home network is also very high, almost 60% of high school students have installed broadband. But the broadband only children go home on weekends to use, ordinary parents are either busy life to learn network operations, or just the computer as an entertainment tool, listen to a play, watch a movie, play a game. Tico also asked a lot of families have a computer Uncle Generation relatives, all said the network shopping too troublesome, inconvenient to operate themselves also afraid of being cheated, or wait for children at home operation for good.

If so, the enthusiasm of the rural online shopping is greatly hit. Rural network shopping is often found to purchase directly under the demand, very few things just look at find suitable to buy the situation. There are a lot of rural areas are often to put the need to be recorded in the book, the children to go home once a single purchase. Many friends in the village work in the city, Tico often meet with them, they also have the demand for online shopping, but a manual labor local environment is poor almost no internet possible, and secondly they do not really good computer operation. As a result, there is a genuine need to purchase the net when the time is either to the relatives and friends agent, or the site or near the vicinity of the shop to plead, let it buy.

Tico is located in the village of electrical hardware is good, the villagers are willing to learn about foreign things, Express is also convenient, the major express companies in four miles of the town has to join point. Express speed is basically no less than three-tier city. However, the prevalence of electricity dealers in the village is still very low, I believe this is also the majority of the electricity business in China's rural development will encounter problems. According to the Iron elder brother observation, the majority of China's rural electricity dealers are still in the initial stage, and this can be inferred that more than half of the workers have not really share the dividend of the electricity quotient.

How to simplify the operation, how to fool the operation and security between the good balance is extremely important. If this part of the rural users can be thoroughly digested, the electricity quotient's demographic dividend can also release a few years, the entire electric business industry can also maintain the momentum of rapid growth.

Tico according to the situation in the village and their understanding to the electric business platform, a few suggestions, aimed at allowing most workers to quickly enjoy the electricity business dividend.

1. Can cooperate with the village Center supermarket to establish the electric business to purchase the mode; In the countryside, there are often one or two supermarkets, all of which are in the core of the village, and the operators of the supermarkets often have computer operations. If the platform authorized operator agent for the villagers online shopping, one can solve the target consumers will not be computer operations, and the supermarket operators in the process of helping purchasing can also expand the supermarket itself passenger flow, improve turnover, typos, electric business platform can be a new user, is an arrow three carving. Platform Authorized agent on the one hand for the entire network to buy security endorsement, the most important this model can quickly improve its brand awareness, for small white rural users, every day in the supermarket to see a certain electricity dealer authorization, to its brand identity is the highest.

2. Offline linkage, rural users are basically the need to shop, to rational shopping. But if you can discount promotional or cost-effective products to poster form to the agent of the supermarket door, will greatly stimulate the villagers desire to buy, enhance the proportion of perceptual purchase. This requires the platform to use large data tools to predict the system and publish the products that are most likely to be purchased by users in the area on a regular poster basis. The surface is the Zhang newspaper, behind is dozens of people's data analysis team.

3. The development of mobile Internet, mobile internet power is indeed more convenient than the PC era, binding bank cards, input the address of the Inbox, sweep code to pay. Eliminates the PC times dazzling many more uses the chaotic function. With the price of smartphones falling and rural smartphone penetration increasing, Iron Man's village is less than 40 years old using a function machine. Each platform currently mobile Internet layout is in the city, but in the user experience of rural and urban is 0 start, if at this time who seize the user experience of rural people, who won the future.

These are just my views on the rural and three or four-line cities that have been marginalized, and also give the electric business people a piece of advice: do not get the country to the world's mouth.

Pay attention to iron Brother can add micro-letter platform: Technology said micro-signal: Kejishuo