How to avoid low price competition in high-end food dealers

E-commerce has been introduced into China, which has undergone a low price promotion strategy stage. With the electric business from blue Ocean to the Red Sea, all kinds of promotional means are various, electric business enterprises in order to stabilize their advantages, have to join the low price war, in order to win more users. Until today, when it comes to e-commerce, consumers naturally think-low prices, low prices have become synonymous with e-commerce. But is low price a panacea? From low-end to high-end is the inevitable law of electric business development, especially high-quality products, low price damage and brand value. Then, the high-end food electrical business how to take off the low price of the electric dealer hat, the formation of a benign electric business ecology ...

Improve the user experience and improve the conversion rate of electric quotient network

We know that the user experience for any Internet product is very important, it can be said that the life of the product. For the electric business, the user experience is directly reflected in the conversion rate.   Ultimate KPI Purchase conversion rate, split KPI into core task process at all levels of conversion rate.   Simple use of the following formula: Purchase conversion rate = Conversion rate 1* Conversion rate Cityinn conversion rate 3* conversion rate of 4 ... Description: Conversion rate 1,2,3,4 ... Refers to the completion of the electrical network core tasks-the purchase task must undergo the process of conversion rate of each step. Use the group Buy net example to explain is ...

Changing people's life and watching the development of China's electric business

This year's NPC deputies, in addition to a lot of proposals in the National People's livelihood, a proposal for the enactment of the "E-commerce law" has been the concern of the Internet industry, the proposal from China Mobile Guangdong Company general Manager CPPCC, the proposal of the Law on the urgent need to That is, China's e-commerce industry needs more standardized guidance and management, in order to prevent and reduce the risk of online transactions. It can be said that this is the current domestic e-commerce industry has encountered the biggest resistance, and can appear such a proposal, as in the past more than 10 years, China's power companies ...

Should Foxconn wade the muddy waters of the electricity business?

According to sources, Foxconn Technology Group is planning to end its retail business in mainland China, ready to turn its focus to e-commerce online sales, while the industry has also spread the Flying Tiger Tesco is in liquidation phase, ready to close down.   A big elephant has begun a difficult transition, reform, bloodshed, a long way to go ... Relevant market data show that Foxconn has been operating with the German retailer Metro City stores have been in a loss, and, in addition, the main consumer electronics products, Mo said and Su Ning, Gome to contend with, it even in Taiyuan City of Qinglong Computer city, but the transformation of electronic business.

Foxconn: Factory thinking is doomed to no return

Recently, the company's network of Foxconn's http://www.aliyun.com/zixun/aggregation/36716.html news, will use the rich network of the "> Cat flagship store to push smart phones and smart TV brands-rich visual, Rich Visual is Foxconn's foundry brand. After the 2012 Foxconn's electricity commodity brand "Flying Tiger Tesco" failed, Foxconn fire electricity business, but for a company to create a good business, with the thinking of the factory to do the electric business doomed its lost road. From domain to boundary ...

Impetuous electric dealers, enthusiasts

In the group buying site flocked to the collapse of layoffs in the tide of the market failed, handle the http://www.aliyun.com/zixun/aggregation/4337.html "> Prospectus explains Everything, Each 1 yuan revenue needs to be at the cost of 6.8 yuan loss. The recent electricity Business book Promotion War also let a lot of traditional enterprise boss can not understand, "0 yuan Buy book" "Buy 100 return 200" this kind of promotion intensity lets the person feel this is not selling the thing, simply is in sends. A door through constant loss to ...

The clothing electric dealer should start the brand strategic layout

October 20, 2011, by the China Electronic Commerce Research Center, China Apparel Network co-sponsored the "2011 China Apparel Industry E-commerce Application Summit and China apparel industry electric buyers will" held in Ningbo, the summit to "how the apparel industry to embrace the wave of e-commerce?" "As the subject. The meeting attracted the following: All customers sincere products, silver Thai nets, Baidu cool days, show Network, PAYPAL, Massamasso, Ruijin Lin, Sheng Poly Network, easy to fit information, in the mail fast purchase, Shanghai commercial, New hundred Online Mall, nano-grain women, Chinese apparel network, collar network, clothing network, such as well-known electric business platform, and ...

Crazy price war overdraft electric business enterprise future

"200 million subsidy", "300 million Let", "400 million Let", "refresh the whole network low price", "complete breakdown of the entire network upset" ...   Since entering the May, Suning easy to buy, day cat net, Jingdong Mall, Dangdang, Bowser Network, Gome Online mall, new egg nets, and other major electric dealers set off a new round of the huge price promotions, this is known as the largest market in the history of the electricity prices war. Price war has always been the domestic electricity market sharp weapon, the previous rounds of price war has let a lot of electricity business enterprises capital tight or even closed, but the electricity business "lose money to make a yell" not only not convergence but increasingly fierce ...

Analysis on the real dilemma and outlet of fresh electric power supplier

Preface: A article that has not been written: Fresh electricity business, recently a friend asked me, what is a fresh electricity dealer?   It is simple to say: The simple understanding is to put the things in the market to buy online, nothing more. The fresh electricity dealer was really detonated in 2013, the root of the detonation is very simple the support of the national policy to the agricultural electric power provider, let the fresh field that has been unknown to become the new battlefield that the electricity merchant competes for. 2012 Jingdong Mall a tomato shot and red, I bought a network of food, No. 1th Shop to join the fresh field, a fresh field to the front. 10 comparison in fresh field so far ...

Analysis of electrical Appliances three big electric trade routes: Haier ahead

Electrical power of the electric business has been a hot spot in e-commerce, often triggered by the war are the three major platforms: Jingdong, Suning easy to buy, Gome online, the impact of many industries are different degrees of the electric trade routes to explore, and the Chinese electrical enterprises are the same. If tired of watching, listening to tired of the platform of the electrical battle, Haier, the United States, gree known as the three giants of Chinese electrical appliances, then let us look at the traditional electrical giants of their electrical quotient of the road and treatment of the electric quotient of the attitude, the author brought you inside into their world. (a) Good grasp of the opportunity: Haier is the three big giants, Haier is so far the electric business road to go the earliest, go most ...

A thankless mobile power trader

Text/Zhang Shule originally contained "Innovation Times" July number for the Taobao business, Mr. Huang, recently a little depressed, not easy to get through the relationship to participate in the successful Taobao activities, but this arrangement of activities is the thumb, is the mobile phone Taobao an activity, although the onlookers are numerous, can really buy things but very little. An activity down, Taobao store did not get the flow of expectations. is something wrong? Major competition for mobile portal mobile operators are ushering in a new round of enclosure movement, including Jingdong, when, suning and other merchants, such as the Big Brother.

Where does the customer open? "Sudden death" of the third class of electric dealers

Every guest is my favorite domestic brand, and not limited to http://www.aliyun.com/zixun/aggregation/21302.html "> Electric business field."   Or in the BFC work often and around a bunch of friends to do PR more than once expressed to every guest this brand appreciation, and for the old pass words-China electric business has three kinds of models, Taobao, Jingdong and van. The reason for liking the guest is very simple, because it is a brand with "thought", not an electricity ...

Van Gogh advertising events reflect the three current situation of China's electric business

Recently, where the official website of the customer-prudential Products launched a series of T-shirts, and national leaders to do a large picture of advertising. The Ministry of Industry and Commerce said that the advertisement has violated the "Advertising law" seventh, "no use of State organs and State organs in the name of the official advertising" provisions.   A scholar thinks: a considerable part of the network participants lack of legal knowledge.  In response to the advertising events, the author of the country believes that not only the market personnel lack of legal awareness, as China's absolute strength leader of the Shangdou appeared so, can reflect some of China's e-commerce industry status quo. ...

Legal Power Trader: It's time to reflect on yourself!

From the advent of the new legal power to us, and now to the legal power of the dealers crazy melee. Two years, the legal electric business also experienced a difficult start, a group of attempts to integrate legal services online and offline resources of the "ambitious", combined with the current popular Internet trends and play laid the foundation of the settled. But whether they can build a legal electric building based on the foundation is a dream that could not be expected. In my opinion, now from the industry point of view to try to open up their own distance from the competition is no longer a good idea. All the major modes of legal power have their own advantages, the essence of a ...

Discover the communication value of electrical quotient

First look at two sets of data, the first data from the "China e-commerce report", 8.1 trillion yuan, this is 2012 China's electricity quotient scale, year-on-year growth of 31.7%, is China's GDP growth rate of 4 times times. The second figure is that China has more than 271 million online shoppers, close to the total population of the United States. Data show that in the first half of this year, China's e-commerce volume growth rate of 24.3%, this increase will continue to expand in the second half, because most of the holiday concentrated in the second half, and at present many of the electric business platform and manufacturers are brewing double 11 national network to buy carnival, the data ...

The Awakening of Auto electric trader of second-hand car blind racket

With the rapid development of the national economy, the national purchasing power to upgrade, the car is no longer the exclusive, more and more cars to ordinary people, as a simple means of transport. Car dealers have also traded on the line from a few years ago, to the line to yell online trading patterns are changing. It's hard to buy a car, to sell a car, to trust a weak foundation. In the past many years, the car is not a mass consumer products, the corresponding majority of the car's expertise is not too familiar. Many people and families to buy a car as a big event, in the car when the various look at the data, but ...

Some views on social electrical quotient

Recently http://www.aliyun.com/zixun/aggregation/7928.html "> Social electric dealers are becoming more and more important nouns mentioned, on the one hand, such as Renren Chen believes that social power providers will become important social networking site of the way   , on the other hand the social networking site has become an increasingly important position for the promotion and marketing of electrical goods. Of course, there are some new types of electric dealers created on the basis of social media ... There is a popular concept in the global scientific community called Solom ...

On the electric quotient model of internet finance

Wei Jiadong/Wen, "Digital marketing Campaign" author, micro-credit public number: weijiahttp://www.aliyun.com/zixun/aggregation/29802.html ">dong2013 or search" Wei Jiadong "recent various" baby " The annual rate of return is also below 5%, today's netizens are like a maze to see which is the most worthy of the purchase of products. Tung recently saw Taobao Entertainment treasure products on the line, the opportunity to invest in large tracts can not be missed, immediately bought this product, this is ...

Short-term liquor dealers will not bring a big impact on the wine industry

"I waited for this crisis for two years, originally wanted to borrow this crisis rapid rise, did not think with the progress of science and technology, the development of logistics industry, the electricity quotient appeared!" In the next few years, wine dealers will be the wine chain development model impact. But I predict that non-winery as the main operation of the integrated electrical business sooner or later to disappear. Because with the development of E-commerce, and logistics, especially the wine manufacturers may be online through the combination of the way directly and consumers docking. By then, the dealer's survival may depend on its own product brand and commercial brand. "The above passage comes from a big wine chain, ...

Independent trader will die "electric dealer" will build new circle

(Author: Tao) Yesterday I talked about the development of O2O and the development of the social power quotient, while the individual status of Weibo is not very good at present, the potential for a commercial transformation of Weibo is undeniably valuable, and the concept of C2B has been fired up by waves of speculation, and the business has recently passed "   Double 11 "A day to roll off the market nearly 20 billion, and eventually everyone has been concerned about the cat!" Simple assertion of the death of ran once said: Not all traffic is good traffic, not all sales are good sell ...

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