Home building materials traditional channel electric business development of the protracted war

Many people may see this headline will be very surprised: the electric business development is to talk about speed, how do you talk about protracted war? Does Su Ning and Jing Dong play a protracted war? Gome can play a protracted war, but does Gome win this protracted battle?

Yes. It does seem absurd and inappropriate to do a protracted war on electricity. But I still insist on writing this topic, firmly believe that home building materials traditional enterprise development must be prepared for a protracted war, and use the guiding ideology of protracted war to plan the strategic deployment of electric business development.

1. Reviewing Mao Zedong's protracted war thought

There are many people in the mall who are fans of Mao Zedong's military ideas. We often see in the market strategy there are "three major battles" "eight regions" and other words. In fact, these are not Mao Zedong's military thought, even the fur can not be counted. In my opinion, the core of Mao Zedong's military thought is the protracted war.

Think of the Russian Revolution as a cannon, one night to seize power, to become the world's revolutionary role model. The revolution, led by the Communist Party of China, began in big cities with the goal of seizing major cities and rapidly establishing Soviet power. Mao Zedong took army to the Jinggangshan, began the arduous and remarkable protracted war.

Mao Zedong wrote "on the protracted war" in the period of resistance against Japan, refuted the anti-Japanese victory theory and the theory of subjugation, pointing out that the war of resistance needs to fight. But the military thought of Mao Zedong's protracted war had existed long before he went to Jinggangshan. In violation of the international order not to attack the big city but on Jinggangshan when on the Mountain King, is to save the revolutionary forces to fight a protracted war. A single spark can be a prairie fire, talking about a protracted war.

The core of the protracted war is how to effectively strengthen the self strength and effectively eliminate the enemy's effective force under the condition that the enemy is strong and weak. Therefore, it is also a protracted strategy and tactic to focus on the dominant forces Shenyang and guerrilla warfare 16-word policy.

Behind the strategy and tactics of protracted war, there is even more profound thinking, that is, what to rely on for a protracted war? From Mao Zedong's "Hunan Peasant Movement Investigation Report", from the Army Jinggangshan to open revolutionary base, from the victory of the protracted war against Japan is Shivan compatriots, should see the core of this protracted war, it is a protracted war can finally win the guarantee.

Mao Zedong's protracted war thought, after generations of people, like table tennis and Kung fu in the Chinese, has almost been part of the culture, everyone is inkling, used up can be said to be very adept. This may make us Chinese people in the world of competition in the benefit: it is to guide our weak strategic thinking.

But people are apt to be impatient when war strikes. In a hurry, you may forget the protracted war.

2. Can you fight a protracted war?

First of all, we must answer the question of whether the development of electricity dealers can be protracted.

As we all know, the development of electric business is a quick word. The best example is Gome, in the electric business development of a slightly slower half, may never catch up with Su Ning and jingdong This competition phalanx, perhaps from then out!

Why do I have to write about the protracted war on the development of electric business?

Let's look at the story of an Internet search engine competition. Now the U.S. Internet search engine is a single show of Google. But Google is not the first search engine. Before Google was born, do you know how many search engines there are in the United States? There are Excite,lycos,infoseek, AltaVista, Yahoo Search, and so on. The Internet search engine war is about the Internet entrance fight, that is quite intense. However, from behind the Google quietly to the predecessors were destroyed.

Speed is an important factor, but there are more important factors in competition than speed. If we need time to acquire this more important factor, we must fight a protracted war.

Another story about Jack Ma Alibaba. I always feel that old horse is familiar with Mao Zedong's thought of protracted war. Here I talk about the protracted war does not refer to the speed of the development of Ali, but the old horse chose the basis of development. The United States at the beginning of business-to-business development, is full of services for large companies, the old horse engaged in business-to-business but chose for many small enterprises to serve the development track, the development of many years after the small enterprises do not know how to collect money, but he still firmly believe that their choice is correct. This is quite some old Mao on the style of Jinggangshan. The development of Taobao, but also for tens of millions of peddlers services, by the people spit trough, said Taobao mess is very bad. What do you think reader here? Oh, that is old Mao's "Hunan Peasant Movement Investigation Report".

Therefore, the protracted war is not only about the speed of development, but more importantly, on the basis of development. Whether it is a traditional enterprise or a power supplier, its development is a long-term goal. The key is not whether you want to play a protracted war, but you have the wood to qualify for a protracted war, you have wood has a protracted war of capital.

Suning recently renamed and organized a big adjustment, looks vigorous, seems to speed up the pace of competition, but I feel Su Ning's adjustment is more protracted flavor. is not I mechanically far-fetched, but suning in this organization after adjusting the structure, seems to have changed the past and Jingdong Taobao puzzle, quite some of the way, back to Suning original "shop" and "retail service" of the enterprise core value, this has "you hit you, I hit my" new strategy. In my opinion, this is a protracted war posture.

The protracted war is not the question of the speed of development, but the length of the competition period. How many years is the development of electric business? If you think that the development of the electricity business is a long-term goal, then prepare for a protracted war.

3. Why the protracted war?

This section, we come to talk about why home building materials traditional enterprise development must be prepared to fight a protracted war.

First of all, we must answer the question: Why does suning electric business have to develop fast, otherwise it will be as brutally out as Gome?

We have described the current electric business war: Like the central Plains warlord scuffle, there is no solid line of defense, you kill, horizontal corpse everywhere, I killed the past, blood. Only by increasing the number of categories and SKU to enhance their defense, but the results are very little.

Suning and Jingdong Melee, can be seen as the original Su Ning and Gome rely on trench machine gun dozen warfare, that is infantry combat. But suddenly killed out of the Beijing-East Tank group, the Su Ning Gome line of defense. Su Ning hurriedly builds own tank regiment, to resist the Jing Dong's killing and killing. This is suning easy to buy.

Now Suning's new tank regiment has begun to take shape, although not to the size of the Beijing-East Tank group, but has been basic for SU Ning stabilized the front. At this time, Su Ning began to adjust the strategic deployment, hoping to use the original trench and infantry, with the Tank Corps fully coordinated combat.

This is the story of Su Ning. From this we can see that Suning changed its name and adjusted the structure of the Organization in order to prepare for the next round of war. And then Suning competition, will start according to their own "cloud" strategic deployment, and no longer with Jingdong face-to-face electric dealer tank war.

Because of the Beijing-east raids too sudden too violent, the beginning of the reaction must be rapid, suning must be in the shortest possible time to establish their own tank corps, to withstand the Beijing-East Tank Regiment of torture, stability of their defences. When the front line is stabilized, it can be redeployed, "You hit you, I hit me", Return to the "shop" and retail business, start the next round of sustained competition. Gome's response slowed to a half, resulting in a rout. Temporarily built tank corps can not withstand the attack of Jingdong, unable to establish an effective line of defense, so very much out of the possibility.

But the home building materials industry electric business war is completely different. We have also played for example, home building materials industry seems entrenched in the mountains, mountains, electric business tanks make no effort to send infantry into the mountains but no soldiers can send, to build a Northen infantry may be a considerable amount of time. The Cat's Love Bee the second time more than six months of operation has not improved, may be better evidence. So, from the defensive point of view, home building materials, traditional enterprises are not likely to be such as the traditional electrical appliance business suning Gome suffered a sudden fatal blow.

This practice for the home building materials traditional enterprises of the long-term development of electric business (protracted war) created conditions.

Although we have repeatedly called home building materials electric business channels for traditional channels of lethality is fatal, but because this from the electric business is far from the scale of the attack, so at present, the traditional home building materials enterprises carried out by the electrical business development, most of them are still offensive, is to the plains and those electric giants to launch face-to-face tank war.

The problem is: the traditional enterprise of home building materials can quickly establish their own independent tank corps and to form a direct confrontation with the electric dealers Tank Corps of scale and capabilities? Let's analyze the possibility of this problem.

There are two types of our electric dealer tank models: The B2B2C and the type. Traditional enterprises have a long history of weapons manufacturing (hehe, this refers to the electricity business site investment work), so theoretically made the two models of tanks (ie investment) is not very difficult task. In fact, there are still many problems in the actual operation. We will be in the "home building materials manufacturers electric Business Development" series in a detailed analysis. ）

The problem is that electric-business tanks need fuel to start operations. The fuel here is the traffic of the website. Even if you have a large number of merchants online and have enough SKU number, if there is no traffic, the online mall is still a dead city. such as tanks without fuel, configuration and advanced can only rust on the plains, can not form combat effectiveness.

As the home building materials electric dealers have not yet posed a fatal threat to the traditional channels, enterprises are not likely to come up with huge sums of money to be with those electric business giants fight (to know that Su Ning decided to disregard the line under the interests of the development of Tesco is also driven by Beijing East), so this is the possibility of the success of the project buried difficulties. Another possible problem with this scheme is the lack of effective firepower support for infantry. Although the original infantry at the time of the tank was given a variety of support, but in combat, but far away from the infantry firepower support, is a one-man combat, and the battle-hardened electric giants of the tank Corps, compared with the obvious lack of experience, scale, war difficult to have a chance.

Is it a bit confusing to say a lot about the tank infantry or something like that? To sum up: 1 home building materials Industry electric dealer anytime will not be changed to the traditional channel to a lethal threat; 2. The cost of creating a commercial or B2B2C online mall is expensive and the flow is insufficient to support the risk of many businesses operating 3) independent of the online mall to create a lack of strong cooperation under the line is difficult to play the traditional industry advantages of the original enterprise.

There is also a point of importance: when the new building materials traditional enterprise Tank corps and Electric Power channel Tank Corps battle, even if their own tank corps can win, but the company's original shopping front still has been destroyed by the other tank regiment risk.

If we switch to a strategic deployment, will there be better results? Let's say we deploy our Tank Corps at the forefront of the line of defense (and, of course, attacking lines), allowing the tanks to work closely with the infantry, with artillery fire to support the infantry, and the firepower of the infantry on the other. Let's not forget that our industry is a mountain battle, and a massive tank corps cannot achieve a glorious victory without the support of infantry. Tank Regiment and Infantry coordinated offense, step-by-step, step-by-step advance, the result of the entire enterprise into a mix of troops, the final step has been inseparable. Then to fight with those tank corps, will be invincible.

This is a protracted war of strategic tactics, supporting the foundation of a protracted war, a powerful traditional channel of enterprise (so-called infantry). In a word to sum up this protracted war strategy: let the traditional market plug into the electric dealer's wings.

We have discussed, home building materials, traditional enterprises in the development of electronic business is based on the name of the development of the organization changes. The development of electric business is not the goal of enterprise development but the means of enterprise development, and the development of electric business must be closely centered on consolidating and strengthening the core value of enterprise. This is actually a protracted thinking.

Home building materials traditional enterprises of the electric business development should be a protracted war. To unswervingly adhere to this idea, the enterprise's electrical business development can be healthy, can be lasting, can the real electric quotient, can eventually big business without electricity.

(This article is the original, only representative of the personal point of view.) All rights reserved, reproduced or quoted please indicate the source. ）