One of Japan's electric business giants: business model

As a project leader, "the ability to zoom in and zoom out" is a necessary quality, that is, you need to be able to look at the whole thing from a 100,000-foot altitude (know the big picture) , but on the other hand can understand and pay attention to detail ability (attention to details). And more importantly, you know when you need to adjust yourself to do this "zoom in" and "Zoom Out", depending on the circumstances.

If from the Internet industry, "zoom in" to see a problem when we focus on product design details, such as the interaction process is friendly, "zoom out" to see the problem more need to think about business model, industrial chain, organizational structure and so on. This is a business model case:

For most for-profit companies, the Business model says how the company makes money, so the easiest way to look at an already profitable business model is to see its revenue structure first. The so-called "free business model", which was preceded by the word "long Tail" by Chris Anderson, is essentially a gimmick, but it's also about providing a free primary service for a large number of users, and then relying on ads or charging extra for the premium features of the old bridge.

Before the strategic analysis of the relative look at the European and American side of the company more, but later found that some Japanese and Korean companies are also very interesting cases, many places and China situation more similar, estimates and culture, national conditions, etc. still have a lot of relationship. From the Japanese internet company, there is a special company called Lotte (www.rakuten.co.jp), I believe that many e-commerce practitioners have heard them. A brief introduction to the Japanese electric trader leader's data:

Company was founded in 1997, 3 years later, in Jasdaq listing, jsd:4755; As of October 23, 2009, Rakuten's harsh cap was 812.9 billion yen and 2008-year sales were 250 billion yen; As of 2009 Q2, There are 59 million members and 29,000 merchants; all Japanese websites ranked fifth in traffic;

Rakuten's business model is the so-called B2B2C model between ebay and Amazon, or it can be interpreted as the online mall model (i.e., Rakuten is mainly about seller B, not c). In 1997 just on the line when only 13 shops, the use of the business model is similar to the offline Mall to collect rent of 475 U.S. dollars per year "booth fee." It is said that a big chunk of growth came from the Japanese people's preference for local specialties – many of the smaller cities have a long history of small shops that specialize in local specialties, and these often family-run shops have been helped by the Rakuten Market to provide a new channel for online sales, It solves the problem that buyers in the past only rely on personal purchase. (The situation in China is very special, Taobao has always been very different from ebay, it is hard to say is a pure consumer-to-consumer)

From the current revenue point of view, Lotte Market sales breakdown mainly divided into advertising, transaction marginal charges, fixed charges push Lu  shading and grey makeup.  rong  Shang yu  by the bare тκ staff "tomb Tam Ǚ delay Mei is still familiar with the land and the  Chirp Rao Shell Scar member  negative 跞  ke vinegar complained 愀 xian neon staff Guo Mao and " Island Diltiazem Yo?lt;br>

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