Century Jia Yuan CEO Gong marketing encounter setback and stick professional manager

A "Put down", was dubbed "Network Matchmaker First" Gong officially retired from the domestic marriage website century Jia Edge CEO position, farewell nine years of marriage career. 24th night more than six, gong voluntarily resigned from the CEO position, transferred to the company's co-chairs, and the current chairman of Qian Yongqiang Joint Leadership Board.   The joint CEO Wulin, who was airborne this March, was appointed director and continued to be responsible for the day-to-day management and operation of the company. Gong's curtain call, triggering outside speculation. In this respect, Gong said: "In the field of love and marriage, I have achieved the peak." For my own part ...

Why is it so lucrative to make money: marketing in place

The end comes and talk about the movie. This movie is called "The man is embarrassed by the road".   Production cost of 20 million yuan (also said 30 million yuan), the first day of the box office rushed to 39 million yuan, theaters 3 days 129 million, theaters 5 days 300 million, the release of a week broke 400 million. The comedy, which is stacked with three of men on the poster, is becoming a hot topic on the line and outside the circle. December 19, "Thai embarrassed" the box office rushed to 450 million yuan, more than 14 million visitors. Previously, it was predicted that the comedy box office to 200 million, 300 million or 4 to 5 ...

Millet CEO Lei: "Hunger marketing" is a false proposition

At the end of 2012, Lei was very red. This month, he has even won the "2012 Chinese Economic Leaders", "2012 China's annual entrepreneurial figures."   The previous award, Lei, was elected as a result of the innovative Internet phone marketing model; the latter award, because Millet only in the past fiscal year (as of November), to create 10 billion yuan in sales. 5th, Lei through the phone to accept this reporter's interview.   Interestingly, his judgment is very different from the "popular aesthetic". Due to insufficient capacity: the goods do not sell against commercial logic ...

"The father of Modern marketing" Kotler: Social Network Marketing is the general trend

Screams, applause, spotlights, spotlight--This is not a big star's meeting, this is a forum, the protagonist is a just after the 80 birthday of the old man-Philip (Philip Kotler).   June 13, Guangzhou. Invited by the GMC manufacturer's alliance, Philip attended a campaign called "leading the Chinese manufacturing marketing revolution". The marketing professor from the United States, like a big star, has been praised by the Guangdong business community. The scene of the original 1500 people ...

10 Tips for Jobs success: focus on the business

http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time September 11," Forbes "website published in Monday position Ignition founder Simon Noss ( The article in Simon North says that although Steve Jobs (820.html ">steve Jobs") has died for nearly a year, he is still ...

Weibo app marketing freshman: Advertisers are skeptical of precision

Microblogging app marketing by some of the advertisers are the most popular point is its precision, the company to do a app on the Internet, only interested in its users will download and use it. This makes the enterprise think that they have captured the target users, the precision also comes from.   But is app marketing really accurate? Most users did not know the game's developer Rovio when they first played the "Angry Birds" game, but the company is now well known.   An app not only gets a lot of users, it's also possible to create a brand. Now enter the brand marketing ...

Guangdong Securities Marketing Department Employee sudden death bear market finance into high-risk industries

GF Securities August 28 on its official micro-blog issued a clarification statement, Mr. Cai Pengsong for the Guangdong Securities Marketing Department of the staff, not rumored to call the trader, due to accidents on August 18 died.   The news about "the death of a sudden illness in the trading of GF Securities" is not in conformity with the facts. August 28 Morning News, Guotai Futures sales Director of Guangzhou Chen 4.52.html "> Hair micro-Bo said, the Guangdong Securities trader Cai Pengsong on August 16, 2012 night suddenly felt unwell and fainted, was sent to nearby hospital first aid, diagnosed by the hospital for the brain ...

Overlord: Relying on marketing war to "regain lost ground" and "differentiation" easier

July 27, 2012, the Hong Kong-listed overlord group issued a profit warning announcement, the first half of this year's results are expected to be a loss. This is not the first time the bully issued an early warning, according to its 2011 earnings, its full-year revenue of 889 million yuan, compared with 2010, a sharp decline of 1.475 billion yuan 40%;   Gross margins narrowed from 61.8% in 2010 to 38.3%, the worst performance since the IPO. Under the influence of these news, Overlord shares tumbled 10.1%, a 0.445-dollar closing history ...

The Ministry of Commerce to sell price war: will develop e-commerce marketing operating norms

Recently, the Beijing-east and other electric dealers broke out of the "price war" sparked a social debate. Wang Desheng, deputy Director of China Ministry of Commerce Circulation Development, said 17th that the issue of "price war" has been issued by the Ministry of Commerce's "third party trading platform Service specification".   In the future, the responsibilities and obligations of all parties to E-commerce transactions, in addition to the relevant laws and regulations to improve, in the relevant standards should also be refined and supplemented, "E-commerce marketing operating norms," and other standards have been included in the formulation of plans. Wang Desheng to participate in the "business areas of standardized management measures" special press conference, said ...

Micro Bo Grassroots Large Tide falls: Marketing role in general the old legend walked down the altar

After the frenzy, Weibo marketing is going down the altar.   It's not omnipotent, it's just an optional link in corporate social marketing. Weibo marketing has just arisen, a leader in the company made a vow: 3 years will lead the company listing. His complacent made many people think about this industry for a time.   Now 3 years is over half of the time, but not to say that his company, even Sina Weibo independent listing of the plan seems to be. In the past two years, micro-bo to the public opinion hot spot of guidance and people's awareness of the impact of the day, leading to business in its desire to sound increasingly strong ...

Zara's clothing brand marketing strategy: to "fast" as the current trend

According to Bloomberg Millionaire Index, August 7, along with Zara parent company Inditex SA's stock price rise, Zara's father Ortega wealth to surpass Warren Buffett, become the world's third richest, with Zara as the representative of the fast fashion clothing brand also quickly become the topic of public hot discussion. With the improvement of living standards, people's consumption concept has changed dramatically, and the frequency of buying clothes has greatly increased, which makes the clothing market has also undergone a major change, and emerged a number of fresh forces to become the dominant market at this stage. ZARA, on ...

24 Coupons to live the road: Demand Low-cost marketing arrears has not been fully resolved

"Apart from finding new low-cost marketing models, there is no other way," said 24-coupon CEO Du Yinan.   "August 10 News, once crazy expansion of staff to reach 4500 People's group purchase website 24 coupons, currently only nearly 200 employees, the Beijing office has moved from three Li Tun Soho to Beijing letter building." Recently, a source said, 24 coupons COO and venture partner Penre left, 24 coupons CEO Du Yinan in an interview with NetEase technology, Penre because of family reasons to leave the management layer ...

Former Intel executive Anand Chandrashek as Qualcomm's chief marketing officer

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;   Anand Chandrashek, a former Intel executive, August 7 morning in Beijing, Qualcomm appointed Intel's former senior executive Anand Chandrashek (Anand chandrasekher) as chief marketing officer in Monday. Until March 2011, in the UK ...

Public comment Zhang: the essence of group purchase is marketing not with information services fragmented

When the U.S. group announced a high-profile July total sales breakthrough 500 million yuan, in http://www.aliyun.com/zixun/aggregation/12296.html "> Group purchase Business sales volume,    Revenue performance followed by the general public reviews CEO Zhang still insists that the business can not be independent of the information, service business to do, "as a local life service platform, information, concessions and services are one, only to do a single risk too high." General comment on CEO Zhang ...

Acer Olympic marketing lost tens of millions of dollars sponsorship fee or will be skipping

Time to fall back to December 4, 2007. The same day, Lenovo Group announced the 2008 Beijing Summer Olympics after the exit top sponsorship program.   2 days after Lenovo's announcement, Acer, Taiwan's PC maker, announced it was the top sponsor of the 2010 Vancouver Winter Olympics and the 2012 London Olympics.   While the industry expects Acer to hit 70 million ~1.2 billions of dollars in marketing over the next four years, Acer's chairman, Wang, said confidently that it was not a problem for Acer to pay for the investment. That year, Wang ...

Chen Au CEO: Entertainment marketing is the key to stand out

The picture is the founder of Chen Au July 115.html ">26 Day News, sponsored by the pioneering state, fashion http://www.aliyun.com/zixun/aggregation/20817.html" > Media Group jointly sponsored the pioneering China 2012 fashion Special finals held in Beijing.   Poly United States excellent product CEO Chen Au in the speech, Poly-Mei excellent products in the marketing on the first day to do the entertainment marketing, which became the key to the outstanding products poly-Mei. Chen ...

Shangxiang's Business Mall: Play Weibo marketing sell 1 billion sales

Shangxiang Map Content Guide: He spent a year, will http://www.aliyun.com/zixun/aggregation/9917.html "> Huaqiang North Online," the quietly unknown company's sales from 0 mentions 1 billion yuan, Weibo marketing is a magic weapon for him to play around with this miracle.   But to continue to grow, is this replicable?   Huaqiang North Online Vice President Shangxiang is a downright "micro-bo control." This is not a control. Not only is original more, commented frequency, but also lies in ...

Micro-Media CEO Wang Zhen: to lead the new pattern of microblogging marketing to customer-centric

Micro-Blog Marketing regression rational add powder, content media, http://www.aliyun.com/zixun/aggregation/8796.html "> Large forwarding, event hype, activity forwarding has become the current micro-BO marketing enterprises used means, but the face of the number of fans,   Comments, forwarding the number of these growing numbers, companies are more and more confused: Fans rose will also fall, fan activity is getting lower, high forwarding volume low conversion rate. How should enterprises rationally treat microblog marketing? Reflection in this way ...

Amoy Brand Royal Mud Square "axes": Marketing product management and the big environment

Yu Nai Fang Chairman and President Dai Yue Feng "Electric Sample" time is a long river. Since March 1998, the completion of China's first internet trading began, the electric business enterprise surging, live and death, both from the 1999 since the establishment of Dangdang, but also a high profile March but only online 3 months of the product Poly network. From July onwards, Sina Science and technology will select one or two representative electric business enterprise to do the observation every week.   We do not mean to be successful, but are willing or due to the failure, or comb its model, or report its growth, to record the current sample of electricity. Brand Archives: Brand: Royal Mud Square (...)

Thunder Senior Vice President Liu Feng: HD quality to make marketing more competitive

July 11, 2012 12th, Eric Group held its seventh annual summit in Guangzhou.   At the scene, the Thunder Network senior Vice President Liu Feng published "High-definition Quality to make marketing more advantages" of the important speech, by the scene guests agree.   At present, China's internet has gone through about 12 years of development process, China's network development has undergone tremendous changes. Since 2001, a lot of films, TV dramas, whether from equipment or content quality, fast to high-definition change, satellite TV station from last year began to the High-definition channel transformation. On this Liu Feng table ...

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