Micro-Media CEO Wang Zhen: to lead the new pattern of microblogging marketing to customer-centric

Weibo marketing returns to rationality

Add powder, Content media, http://www.aliyun.com/zixun/aggregation/8796.html "> Large forwarding, event hype, activity forwarding has become the current micro-blogging marketing enterprises, but the face of the number of fans, comments, Forwarding the number of these growing numbers, companies are increasingly confused: Fans rose will also fall, the increase in the activity of fans low, high forwarding volume low conversion rate.

How should enterprises rationally treat microblog marketing? Reflection in such a real social relationship based on the establishment of the media platform, the enterprise can finally be zero distance with the consumer face-to-face communication, enterprises want to achieve what purpose? More and more companies are realizing that the real value of microblogs lies in the sheer number of real users, not just the fans. Serving a good user is more important than pleasing a fan.

The commercial value of Weibo search

The data shows that Twitter has 102,322 problems a day and 66% of the content is business related. Ask the most: Product advice & advice, technical support, etc. Compared to the average fan's answer, 80% of respondents were more likely to believe the answer to the company's account, and the 60%-person questioner would pay attention to the business or even buy it because of the answer to the corporate account.

This is a huge business opportunity for social media, and countless electric companies are struggling to find the highest conversion rate of users, active users in social media are the key people to help enterprises start word-of-mouth communication. How to find them, and at the first time, the enterprise-related information passed to them, in the interaction with them to establish emotional connections and trust relationships, is the social media to give enterprises the next gold mine.

Fan-centric to customer-centric

Fan-centric or enterprises to operate the traditional media ideas, corporate micro-BO media is actually the social media function of the regression, customer is the enterprise to serve the good God, rather than looking up to your fans. Traditional media in a one-way communication enterprises in the social platform not only to hold an equal attitude and customer-oriented communication, but also to use a service mentality to treat fully personalized customers.